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ARTICLE · 22 MAY 2018

Getting the picture: Instagrams new e-commerce updates

Coleman Greig Lawyers
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Discussion of new e-commerce Instagram updates that create a more seamless link between ads and purchases. .

AustraliaMedia, Telecoms, IT, Entertainment
Rita Khodeir (Formerly At Coleman Greig)
Rita Khodeir (Formerly At Coleman Greig)
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Assisted by Isabella Krstanovski.

Social media is shaping the world of e-commerce at a rapid rate, and businesses are taking note - not only of the marketing potential offered by the platforms, but also of their value as places where customers can directly communicate with, and make payments to online businesses.

Instagram has taken the lead in shifting social media from a place where users share their pictures and thoughts, into an e-commerce force through direct messaging updates, 'Shoppable Tags' and the new trial of their in-platform payment system. In this blog, I will explore Instagram's new e-commerce updates and look at how businesses can best utilise them in reaching their customers.

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