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ARTICLE · 01 JULY 2014

Cheatsheet: what you need to know about running competitions

Here's what you need to know about trade promotions.

AustraliaMedia, Telecoms, IT, Entertainment

Ever entered into those shopping centre competitions that give away a car, holiday or island?

Businesses often run competitions or "trade promotions". Because this is regulated State by State, running a national competition can get pretty tricky.

To make sense of it all, here's what you need to know about trade promotions.

  1. What is a trade promotion?

A trade promotion is conducted to promote the goods and services supplied by a business. Entry must be free, unless you're a charity and running the competition to raise money.

  1. Is it a game of chance or game of skill?

You need to work out what type of competition you're running. It will either be a game of skill or a game of chance.

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