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ARTICLE · 12 MARCH 2022

What is a trade mark search?

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The article explains the importance of trade mark searches and why you should conduct one before registering the mark.

AustraliaIntellectual Property
Sophie Pemberton
Sophie Pemberton
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Performing a thorough trade mark search before deciding on your company name can help you avoid infringing upon someone else's intellectual property rights. A trade mark search can help you make an informed choice about your branding. Therefore, you can confidently move forward with your chosen business or product name and minimise the risk of disputes with other companies. Trade mark registration takes place on a country-by-country basis. Thus, if you have expansion plans, you should also consider searching the global marketplace and international databases to save time and money. This article will explain the importance of trade mark searches and why you should conduct one before registering a trade mark. 

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