Understanding trade mark registrations: what are they really worth?

What you need to know

• Developing a sound brand strategy is important for any business in start-up mode or on the cusp of launching a new product or service.
• The value of applying for and securing formal brand protection through registered trade marks is often dismissed or overlooked, which has the potential to expose a brand to significant risk.
• For several reasons, formal trade mark registrations should be considered as part of any brand protection strategy – and should be considered early.

If you value your brand and truly want it to thrive, you really should protect it with a trade mark registration.