When choosing a trade mark, keep in mind that marks with
geographical connotations can be difficult to protect and
enforce.
This case illustrates that even trade marks with references to
former geographical locations can be problematic,
particularly if that area was and still is
well-known as a source of particular products.
The relevant geographical location in this case is the area in
the Czech Republic which was formerly known as "Bohemia".
The parties involved in the dispute both distributed crystal-ware
and glassware in Australia under different "Bohemia"
brands: Bohemia Crystal Pty Ltd under the name "Bohemia",
and Host Corporation Pty Ltd under the name "Banquet Crystal
by Bohemia".
