Trade marks are core assets of many businesses, but in our
experience they are often overlooked. A few recent cases have
highlighted just how important it is to make sure your trade mark
arrangements are in place and effective. Registering a trade mark
is not the end of the process; there have been many cases of
businesses 'setting and forgetting' their marks only to
have their registrations challenged.
Here are a few questions we often get:
Once my trade mark is registered, do I have to use
it?
Yes. Trade mark registrations are granted on a use it or lose it
basis.
Do I have to use the trade mark personally?
No, you can allow someone else to use it. This is usually done
through a written licence agreement, in which the trade mark owner
grants another party the right to use the trade mark on certain
conditions.
