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ARTICLE · 15 APRIL 2021

Testing the limits of the trademark VOGUE

The trade mark VOGUE has now been registered for a range of plumbing products and coffee machines in Class 11.

AustraliaIntellectual Property

Advanced Magazine Publishers Inc v Paul Rigo [2020] ATMO 200 (23 December 2020)

Advance Magazine Publishers Inc. ("Opponent") has failed to prevent the registration of the trade mark VOGUE by Paul Rigo ("Applicant") for a range of plumbing products and coffee machines in Class 11.

The Opponent is the parent company of Condé Nast which publishes Vogue Magazine. It opposed the registration of the VOGUE trade mark on the following basis:

  • the trade mark is substantially identical with or deceptively similar to prior registrations owned by the Opponent for VOGUE including in respect of "bathroom furniture" and "coffee shops and cafes" (section 44)
  • the Applicant is not the owner of VOGUE for plumbing products and coffee machines because the Opponent was the first user of the VOGUE trade mark for the "same kind of thing" as plumbing products and coffee machines in Australia (section 58)

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