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ARTICLE · 13 DECEMBER 2025

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Sunday Red Tiger Logos V Puma's Leaping Cat Logo

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The case is interesting because it considers logo marks that have a common idea but differences in look and style.

AustraliaIntellectual Property
Louise Emmett
Louise Emmett
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The Australian Trade Marks Office has recently issued a decision in a trade mark opposition between Sunday Red, LLC (a company affiliated with Tiger Woods) and Puma SE: Puma SE v Sunday Red LLC[2025] ATMO 197.

The case is interesting because it considers logo marks that have a common idea but differences in look and style.

Sunday Red, LLC applied to register the following Tiger Logos and Puma SE opposed these applications on the basis of its trade mark registrations and reputation associated with its Leaping Cat Logo:

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Case Summary:

Sunday Red, LLC is a wholly owned subsidiary of Taylor Made Golf Company Inc. Taylor Made manufactures and sells golf equipment and sponsors golfers including Tiger Woods. Taylor Made has collaborated with Tiger Woods in relation to a premium golf apparel brand called SUN DAY RED which features the Tiger Logos (www.sundayred.com). The Tiger Logos feature 15 tiger stripes which represent each of Tiger Woods' major tournament

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