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ARTICLE · 23 NOVEMBER 2024

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Registering a Trade Mark in China

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When registering a trade mark in China, act quickly to secure your rights.

AustraliaIntellectual Property
Kenneith Yip
Kenneith Yip
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In Short

  • File early in China: The 'first to file' system means whoever registers the trade mark first gains the rights, making early registration critical.
  • Cover all relevant subclasses: China's trade mark system includes subclasses, so protect your brand across all related categories.
  • Consider direct filing vs. Madrid Protocol: Choose the best registration method based on your business scope and language needs.

Tips for Businesses

When registering a trade mark in China, act quickly to secure your rights. Work with experts to develop a Chinese mark that aligns with your brand identity, and ensure comprehensive protection by covering all relevant subclasses. Evaluate whether direct filing or the Madrid Protocol best suits your strategy.

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