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ARTICLE · 20 APRIL 2018

Performance Enhancing Your Business During The Commonwealth Games

Davies Collison Cave
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The Commonwealth Games on the Gold Coast is an exciting opportunity for the local business community to engage with the 1.5 million spectators attending the Games.

AustraliaIntellectual Property
Taryn Lovegrove
Taryn Lovegrove
Liz Lawson
Liz Lawson
Marion Heathcote
Marion Heathcote
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The Commonwealth Games on the Gold Coast is an exciting opportunity for the local business community to engage with the 1.5 million spectators attending the Games. However, be warned that very strict controls are in place to safeguard the Commonwealth Games brand. With at least 9 pieces of legislation1 providing various aspects of protection, it is important for businesses to understand the extent of the control extended to the Commonwealth Games Organising Committee (GOLDOC) through State and Federal laws.

With a brand protection taskforce having been established to monitor commercial activity during Games time, GOLDOC is taking a proactive approach to protecting their brand. Possible consequences for a breach range from seizure of goods to fines as high as $88,305. It is therefore imperative that the business community understands the rights granted to GOLDOC.

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