As part of her contract with Spotify, Meghan Markle's (Mrs.
Markle) upcoming podcast has been highly anticipated. In
preparation for its release, Mrs. Markle's podcast company,
Archewell Audio LLC, has filed an application in the United States
to trade mark the title, 'ARCHETYPES'.
If this application is successfully registered, the U.S. Patent
and Trademark Office ('USPTO') indicates that there would
be a legal presumption that the registrant owns the trade mark and
has the right to use it in the U.S, in relation to the goods and
services they have sought registration over1. In this
instance, it would appear that this is in relation to media such as
podcasts, audio recordings, television programs and entertainment
services, 'in the fields of cultural treatment of women and
stereotypes facing women' 2.
