How do I enforce and manage my trade marks?

As a trade mark owner, you may be wondering the next steps for actively protecting your trade mark. Upon registering your trade mark, a crucial maintenance aspect is to enforce your trade mark in the marketplace. By enforcing your trade mark, you maintain the reputation and value of the trade mark while navigating any infringement issues. This article will briefly outline ways to enforce and manage your trade marks after registering it.

What is Trade Mark Enforcement?

A registered Australian trade mark grants you exclusive rights to use, licence and sell the trade mark in Australia. A trade mark registered overseas is enforceable separately from your domestic trade mark, so it is important to note the difference.