Businesses trading in Australia should consider the protection
of their intellectual property, including trade marks, patents,
copyright, moral rights, designs and circuit layouts, domain names,
trade names, business names and confidential information.
Trade Marks
If a name or logo (and in some cases, a colour, sound or smell)
is being used in connection with an Australian business, trade mark
registration should be considered. Although not compulsory,
registration gives some protection against other people using a
substantially identical or deceptively similar mark in the course
of trade.
Any person can apply to register a trade mark with IP Australia.
A trade mark will be registered provided that it meets the
requirements of the Trade Marks Act 1995 (Cth), there are
no objections to the registration of the trade mark and the
registration fees are paid.