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ARTICLE · 21 OCTOBER 2020

Brand Protection And Criminal Offences

What can brand owners do to combat counterfeiters in Australia?

AustraliaIntellectual Property

As IP practitioners, you have probably noticed counterfeit watches being sold at local markets, sometimes hidden from immediate view by the seller. Over the past ~30 years, growth in online retailing (including third party retailers) has allowed counterfeiters to flourish and expand into goods such as footwear, leather goods, perfumes, jewellery and even pharmaceuticals. A 2019 OECD Report puts the value of counterfeit and pirated goods at US$509 Billion which corresponds to approximately 3.3% of global trade.

Criminal Offences under Trade Marks Act 1995

So what can brand owners do to combat the counterfeiters in Australia? Apart from commencing trade mark infringement proceedings, Part 14 of Australia's Trade Marks Act 1995 also outlines a series of criminal offences in relation to registered trade marks, including:

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Shelston IP ranked one of Australia's leading Intellectual Property firms in 2015.

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