Intellectual property rights and defamation
Quoting from research or other materials that support your
product or service can be a powerful marketing tool. So too is the
use of celebrity endorsements, lifestyle images, logos and music.
It is likely that these materials will be the intellectual property
of another person. If you use the intellectual property of another
person without their permission you risk a claim for damages from
the owner as well as reputational issues.
When you are using the words, names or images of other persons,
check carefully whether you need to get permission from the owner.
Always cite your sources if you are relying on technical
analysis.
Further, if something you publish harms the reputation of
someone else then that person can seek injunctions to prevent the
publication and recover damages from you. Before you disparage a
competitor's products or services, consider whether anything
you plan to say reflects on their reputation in a
