Part I: 12 Problem words for promotional materials for financial services

Whatever your financial services business model, you are legally responsible for the content of the promotional material that you publish or otherwise make available in the public arena. This is the first of two blogs about the general principles covering promotional materials and a number of particular words, the use of which is either restricted or likely to raise legal and regulatory concerns. This part will cover the legal position in relation to promotional materials and misleading and deceptive conduct.

The legal position in relation to promotional materials

Promotional material can be the content of your website, regulatory disclosure documents, print brochures, advertising (whether mass media or social media), client presentations, call centre scripting or direct mail campaigns.