Greenberg Traurig LLP logo

Greenberg Traurig LLP

Show options

Lawyers

Susan L. Heller

Susan L. Heller

Greenberg Traurig LLP, United States

Work Department

IP - Trademark

Position

Co-Managing Shareholder

Career

Susan is Co-Managing Shareholder of the Orange County office, Chair of the firm's Global Trademark & Brand Management Group, and Co-Chair of the firm's Global Women’s Initiative. Susan is consistently recognized by numerous publications and organizations as having one of the preeminent and most innovative international trademark practices in the country, and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Susan for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. Susan works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.

ConcentrationsU.S. and international trademark litigation and TTAB practice (oppositions and cancellations)U.S. and international trademark and copyright clearance, procurement, enforcement and portfolio managementStrategic Brand selection, protection, expansion and monetizationU.S. and international intellectual property transactions and acquisitionsDomain name acquisition, protection and disputes, UDRP proceedings

CapabilitiesIntellectual Property & Technology Intellectual Property Litigation Corporate Domain Name Portfolio Management, Internet & Mobile-Related Website Issues Trademark & Brand Management Fashion, Beauty & Luxury Goods

Admission to PracticeCalifornia

Languages

English

Education

J.D., The George Washington University Law School, 1982 B.A., Cornell University, 1979
Content supplied by Greenberg Traurig LLP