OLIVARES > Mexico City, Mexico > Firm Profile

01000, MÉXICO, D.F.

Mexico > Intellectual property Tier 1

Fielding one of the largest IP practices in Mexico with over 60 team members, specialist IP boutique Olivares stands out for ‘its technical mastery‘ and ‘serious and efficient perspective’. With experience in the full spectrum of intellectual property, matters it advises clients on patents, trade marks, copyright, licensing, regulations and litigation, generally catering to a roster from the pharmaceutical, consumer goods, entertainment, food and beverage, fashion and new technology industries, among others. Key figures include Alejandro Luna F, who is highly experienced in IP litigation, regulatory matters, and administrative litigation, and co-chairs the life sciences and pharmaceutical law industry group and coordinates the litigation department. Daniel Sánchez is focused on litigation and regulatory matters, and also has a specialisation in life sciences and technology. Sergio L Olivares, Jr has a strong reputation for trade mark, copyright and patents prosecution, the litigation of intellectual property rights in general, and unfair competition; he plays a key role in the regulatory and administrative legal practices as well as the life science, pharmaceutical and IT industry groups. Highly regarded copyright specialist Luis Schmidt is head of the firm’s entertainment group, which handles matters pertaining to copyright law and related IP rights, as well as the full range of transactional, litigation and consulting matters. Since publication the firm has raised pharmaceutical patent specialist (and patent group co-chair), Rommy Morales, and copyright and IP litigation specialist Jaime Rodríguez, to the partnership – effective as of January 2023.

Practice head(s):

Sergio Olivares, Jr.; Luis Schmidt; Gustavo A. Alcocer; Alejandro Luna F; Alonso Camargo; Daniel Sanchez; Armando Arenas; AbrahamDíaz; Víctor Ramírez


‘Strengths and abilities that I recognise are mainly their technical mastery, with a serious and efficient perspective. Kind in their dealings.

‘Its plus is its knowledge and technical mastery, generally the office participates in the most relevant issues in the industry and that places them as experts in the most innovative topics.

‘They are always attentive to solving the needs that we present as clients, they look for alternatives and they are not in a rush to solve but more focused in giving the best result.

‘Very attentive to the needs of the client, Luis Astorga, always on the lookout for the company, Gustavo Alcocer, attends closely to the company’s managers, creating and strengthening the relationship.

Key clients



Novartis Pharma

Eli Lilly

Honda Patent Technologies North America

Grupo Modelo




Pandora Jewelry

GD Searle

Gulf International Lubricants

Work highlights

  • Successfully represented Novartis in the nullity trial contesting the validity of marketing authorisation for the product “FEMULAN”, granted by COFEPRIS to Landsteiner Scientific; as well as preliminary injunctions and patent infringement claims against the manufacturer of the product.        
  • Advised Eli Lilly on a nullity trial against a marketing authorisation granted in violation of the Linkage System developing an innovative strategy to evidence withCOFEPRIS own records the undue compliance of the Linkage System provisions.
  • Advised Estafeta Mexicana on the appeal of a fine imposed by COFEPRIS for alleged non-compliance with the health laws, succcesfully having the fine declared null and void because it was demonstrated that Estafeta did not require the sanitary authorisation that COFEPRIS indicated.

Our mission is to provide innovative solutions and highly specialized legal advice for clients facing the most complicated legal and business challenges in Mexico.

OLIVARES is continuously at the forefront of new practice areas concerning copyright, litigation, regulatory, anti-counterfeiting, plant varieties, domain names, digital rights, and internet-related matters, and the firm has been responsible for precedent-setting decisions in patents, copyrights, and trademarks.

Our firm is committed to developing the strongest group of legal professionals to manage the level of complexity and interdisciplinary orientation that clients require. During the first decade of the 21st century, the team successfully led efforts to reshape IP laws and change regulatory authorizations procedures in Mexico, not only through thought leadership and lobbying efforts, but the firm has also won several landmark and precedent-setting cases at the Mexican Federal and Supreme Courts levels, including in constitutional matters.

Today, the team at OLIVARES includes 9 partners and more than 45 associates working across intellectual property, regulatory, administrative, civil, and commercial and corporate law, serving many different industries, and is constantly awarded for excellence in legal service.

We aim to utilize every available resource to help clients achieve  optimum results, protecting their business interests, intellectual property and other rights at every level and through the applicable administrative or judicial venue, in order to maximize successful outcomes – all while maintaining an overarching goal of contributing to Mexico’s broader stance in the global economy and for the greater good of the Mexican people.

Our vision is to shape the legal environment that opens Mexico to the greatest innovations the world has to offer by:

•Providing exceptional legal services that result in client growth and business success.
•Creating an atmosphere where lawyers, technical experts and staff, work together on solutions that lead to brilliant achievements.
•Inspiring improvements to the legal landscapes in Mexico that foster economic progress.


Patents Sergio L. Olivares, Jr.sergio.olivares@olivares.mx+52 55 5322 3000
Copyright Luis C. Schmidtluis.schmidt@olivares.mx+52 55 5322 3000
Corporate Gustavo Alcocergustavo.alcocer@olivares.mx+52 55 5322 3000
Life Sciences, IP Litigation, Anti-counterfeiting, Civil and Commercial Litigation, Administrative Litigation Alejandro Luna F.alejandro.luna@olivares.mx+52 55 5322 3000
Trademarks Alonso Camargoalonso.camargo@olivares.mx+52 55 5322 3000
Patents Daniel Sánchezdaniel.sanchez@olivares.mx+52 55 5322 3000
IP Litigation, Anti-counterfeiting, Civil and Commencial Litigation, Administrative Litigation Abraham Díazabraham.diaz@olivares.mx+52 55 5322 3000
Civil Litigation, Regulatory Armando Arenasarmando.arenas@olivares.mx+52 55 5322 3000
Trademarks Vctor Ramírezvictor.ramirez@olivares.mx+52 55 5322 3000
Partners : 9
Attorneys : 23
Engineers : 11
INTA - International Trademark Association
Association of European Trade Mark Owners (MARQUES)
Intellectual Property Owners Association (IPO)
American Intellectual Property Law Association (AIPLA)
AIPPI (Association for the Protection of Intellectual Property)
Asian Patent Attorney Association (APPA)
Global IP Attorneys
International Federation of Intellectual Property Attorneys (FICPI)
Pharmaceutical Trademarks Group (PTMG)