Bhering Advogados > Rio de Janeiro, Brazil > Firm Profile

Bhering Advogados
AVENIDA RIO BRANCO 103
11º AND 12º FLOORS
RIO DE JANEIRO, RJ, CEP 20040-004
Brazil

Brazil > Intellectual property Tier 2

With a presence in the main industrial regions in Brazil, Bhering Advogados provides a complete range of services within the field of IP. Its advice covers trade marks, patents and industrial designs – including prosecution and contentious matters – as well as work pertaining to licensing agreements, software issues and anti-counterfeiting mandates. The firm is a popular destination for international clients, particularly those based in the US, Europe and Asia, operating in the biotech, engineering, pharmaceutical, telecoms, fashion and entertainment sectors. Pedro Bhering, who has a strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers. He jointly oversees the trade mark department with the ‘incredibly bright, articulate and modest’ Philippe Bhering, who is a key contact for German clients and is well versed in the full array of IP prosecution and litigation matters. Alice Rayol handles patent applications on behalf of life sciences clients, and manages patent portfolios of major companies in Brazil and abroad. Isabel Milman is noted for IP litigation.

Practice head(s):

Pedro Bhering; Philippe Bhering; Alice Rayol

Testimonials

‘Bhering Advogados provides an extremely flexible and efficient service in Brazil. The professionalism is second to none and the legal advice has been faultless. I have recommended the firm to my colleagues and clients.’

‘In my view, Bhering is the best choice for IP in Brazil. They are extremely client oriented, sharp and precise in their legal advice and very prompt. Moreover, they are fluent in German, which makes this IP practice in particular service-friendly for German market players.’

‘I have known Philippe Bhering for more than a decade and we have worked together since. I can praise his attitude only in very high words as he is extremely responsive, helpful, and his legal advice has turned out always correct.’

‘Philippe Bhering is incredibly bright, articulate and modest. Philippe’s relentless dedication and commitment for his clients is staggering.’

‘We are highly satisfied with the services provided by Bhering Advogados. Their advice is always precise, to the point, well supported by legal arguments and neatly drafted. Philippe Bhering and his team members are true professionals.’

‘Excellent IP practice with an international approach. Philippe Bhering and his team are excellent. They are responsive and provide great practical advice.’

‘Bhering is efficient, responsive, professional, and knowledgeable. Questions are answered completely and promptly. We work with Phillippe Bhering, and we very much enjoy our interactions with him.’

Key clients

Warner Bros. Entertainment

IBM

FIFA

Adidas

BASF SE

L’Oréal

LG Eletronics

MAN Truck & Bus

Nissan

Merck KGaA

Samsung Electronics

Hyundai Motor Company

ThyssenKrupp

Renault

Tommy Hilfiger

Kia Motors Corporation

Mattel

Continental

SICPA Holdings

Marriot Worldwide Corporation

Work highlights

  • Acted for Casino Guichard Perrachon in a trade mark infringement action filed by Casa Patriarca Comércio de Gêneros Alimentícios.
  • Acts on behalf of the Warner Group in a large number of anti-counterfeiting cases, including criminal and civil lawsuits, raids and administrative procedures before customs authorities.
  • Retained by Porsche in order to represent the company in the fight against counterfeiting in Brazil, which includes infringement of trade marks and industrial designs, and unfair competition.

Bhering Advogados is an independent law firm founded in 1978, in Rio de Janeiro, specializing in intellectual property and related matters, including trademarks, patents, industrial design, copyright and neighboring rights, information technology law, enforcement against counterfeiting and unfair competition, licensing, transfer of technology and IP litigation.

It represents large multinational corporations, particularly companies based in the USA, Europe and Asia and their Brazilian subsidiaries, belonging to various industrial sectors, such as automotive, chemical, biotech, aviation, engineering, pharmaceutical, sports, entertainment, telecommunications, software, fashion, among others.

Our main office is located in Rio de Janeiro, strategically close to INPI’s headquarters. The São Paulo branch was opened in 2004, and offers assistance in all fields of Intellectual Property to the subsidiaries of our foreign clients and domestic clients based in said State, the country’s main business center. The Curitiba branch was opened in late 2003 to provide services to our domestic and foreign clients located in the States of Paraná, Santa Catarina, and Rio Grande do Sul, a region with a heavy concentration of industries. With branch offices in the cities of São Paulo and Curitiba, in addition to our main office in Rio de Janeiro, Bhering Advogados has a strong presence in the main Brazilian industrial regions.

Since its establishment, the firm has been engaged in the constant evolution of intellectual property in the international arena. Its policy of providing personalised assistance to its clients has been important to the growth of the firm in recent years. Additionally, the firm encourages and finances the education and technical improvement of its professionals abroad.

The annual participation of Bhering Advogados’ professionals in national and international congresses also contributes to keeping its professionals updated with international law and practice. Another of its policies is to be proactive towards its clients and always have full knowledge of their businesses. The firm’s professionals write articles in the main national newspapers and international magazines.

In 2011, in order to assist its German clients, Bhering Advogados created a German desk with lawyers and patent engineers with solid knowledge of German/European and Brazilian law, as well as support staff who are fluent in German.

DepartmentNameEmailTelephone
Pedro Bheringbhe@bheringadvogados.com.br+55 21 22213757
Philippe Bheringbhe@bheringadvogados.com.br+55 11 3040-1870
PhotoNamePositionProfile
Pedro Bhering photo Pedro BheringFounding Partner  
Clarisse De La Cerda  photo Clarisse De La Cerda Partner. 
Isabel Milman  photo Isabel Milman Partner
Partners : 8
Other fee-earners : 20
Total staff : 90
English
German
French
Spanisch
Portugese
International Trade Mark Association (INTA)
German Association for the Protection of Intellectual Property (GRUR)
ECTA (European Communities Trade Mark Association)
Association of European Trade Mark Owners (MARQUES)
AIPPI (The International Association for the Protection of Intellectual Property)
LES (Licensing Executives Society)
ASIPI
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