Firm Profile > Bhering Advogados > Rio de Janeiro, Brazil

Bhering Advogados
11º AND 12º FLOORS

Intellectual property Tier 2

Bhering Advogados' team provides 'timely advice', has a 'superior approach to customer service' and 'knows what European clients wish to achieve in South America'. Based in Rio de Janeiro, the firm has branch offices in São Paulo and Curitiba, from where it acts for both local and international clients with a focus on the US and Germany. It represented mass-retail group Groupe Casino in trademark and unfair competition litigation, and handled toy manufacturer Mattel's Brazil-wide counterfeiting programme. Philippe Bhering is 'detail oriented', 'very skilled, responsive and helpful', and provides ‘sound commercial advice’. Pedro Bhering and Isabel Milman are also recommended.

Bhering Advogados is an independent law firm founded in 1978, in Rio de Janeiro, specializing in Intellectual Property and related matters, including trademarks, patents, industrial design, copyright and neighboring rights, information technology law, enforcement against counterfeiting and unfair competition, licensing, transfer of technology and IP litigation.

It represents large multinational corporations, particularly companies based in the U.S.A, Europe and Asia and their Brazilian subsidiaries, belonging to various industrial sectors, such as automotive, chemical, biotech, aviation, engineering, pharmaceutical, sports, entertainment, telecommunications, software, fashion, among others.

Our main office is located in Rio de Janeiro, strategically close to INPI’s headquarters. The São Paulo branch was opened in 2004, and offers assistance in all fields of Intellectual Property to the subsidiaries of our foreign clients and domestic clients based in said State, the country’s main business center. The Curitiba branch was opened in late 2003 to provide services to our domestic and foreign clients located in the States of Paraná, Santa Catarina, and Rio Grande do Sul, a region with a heavy concentration of industries. With branch offices in the cities of São Paulo and Curitiba, in addition to our main office in Rio de Janeiro, Bhering Advogados has a strong presence in the main Brazilian industrial regions.

Since its establishment, the firm has been engaged in the constant evolution of intellectual property in the international arena. Its policy of providing personalised assistance to its clients has been important to the growth of the firm in recent years. Additionally, the firm encourages and finances the education and technical improvement of its professionals abroad.

The annual participation of Bhering Advogados’ professionals in national and international congresses also contributes to keeping its professionals updated with international law and practice. Another of its policies is to be proactive towards its clients and always have full knowledge of their businesses. The firm’s professionals write articles in the main national newspapers and international magazines.

In 2011, in order to assist its German clients, Bhering Advogados created a German desk with lawyers and patent engineers with solid knowledge of German/European and Brazilian law, as well as support staff who are fluent in German.

Department Name Email Telephone
Pedro Bhering +552122213757
Philippe Bhering +551155051191
Photo Name Position Profile
Mr Pedro Bhering photo Mr Pedro Bhering
Partners : 8
Other fee-earners : 20
Total staff : 90
International Trade Mark Association (INTA)
German Association for the Protection of Intellectual Property (GRUR)
ECTA (European Communities Trade Mark Association)
Association of European Trade Mark Owners (MARQUES)
AIPPI (The International Association for the Protection of Intellectual Property)
LES (Licensing Executives Society)