Hechanova Bugay Vilchez & Andaya-Racadio > Manila, Philippines > Firm Profile

Hechanova Bugay Vilchez & Andaya-Racadio

Philippines > Intellectual property Tier 2

Hechanova Bugay Vilchez & Andaya-Racadio skilfully handles the full gamut of non-contentious and contentious IP matters. It covers all types of searches, prosecutions and international registrations, including plant variety registrations, and IP audits. In addition, the group garners praise for its handling of IP enforcement matters, its provision of advice on border control measures, as well as its handling of all forms of opposition, cancellation and infringement-related cases. The group is collectively led by 'invaluable resource in the field' Editha Hechanova, alongside Brenda RiveraNoemi Rivera and Maria Gladys Vilchez.

Practice head(s):

Editha Hechanova; Brenda Rivera; Noemi Rivera; Maria Gladys Vilchez


‘Accounts, trademarks, and renewal teams are easily reachable and they promptly assist with concerns, queries, and verifications as needed.’

‘The person handling our company is very accommodating and explains in detail answers to my inquiries.’

‘We highly recommend Hechanova & Co Inc for their exceptional IP consulting services. They excel in patent and trademark prosecution, copyright, domain name, plant variety, product registrations, searches, patent drafting, and more.’

‘Their expertise extends to advising on FDA compliance, advertising materials, and IP creation and protection. Having collaborated with them on multiple projects, we are extremely satisfied with their legal assistance.’

‘The team boasts an immensely experienced and talented team of attorneys, making them an outstanding choice.’

‘I highly recommend Editha Hechanova. Editha specialises in non-contentious aspects of IP. Editha’s academic achievements and her extensive experience in IP law make her an invaluable resource in the field.’

Key clients

Alpargatas S.A.

FPD Food International Inc.

Mattel, Inc.

Lyceum of the Philippines University

The Sunrider Corporation

Rackey Crystal Top Corporation

Royal Brand Corporation

Gilead, Inc.

Orang Tua Group

Solta Medical, Inc.

2GO Group, Inc.

Josefina Manufacturing Corp.

April International Marketing Services (Singapore) Pte. Ltd.

Mercedes-Benz Group AG

Miesto International Foods Corporation

Quanta Paper Company, Inc.

Hangzhou Dac Biotech Co., Ltd.

Silca Coffee Roasting Company

Work highlights

  • Asisted Kazai Trading Corporation in 2022 and 2023 in securing copyright registrations of its nineteen concession masterplans for economic development which aims to implement economic programs in the Philippines through a partnership between the Philippine Government and the Japanese Government.
  • In the last 12 months, it has been involved in the enforcement of the intellectual property rights of its client, Guangdong OPPO Mobile Telecommunications Corp. Ltd., against infringers in the Philippines.
  • In Sociedad Anonima Damm v. Hijos de Rivera S.A. (C.A. G.R. SP No. 168063): it represented Hijos de Rivera S.A., the Opposer.

The firm: The firm was established in the Philippines as Hechanova Bugay & Vilchez in January 2006 by Editha R Hechanova, an intellectual property lawyer, Rodinil D Bugay, a corporate and estate planning law practitioner, and Gladys C Vilchez, former hearing officer at the Intellectual Property Office of the Philippines, all with over 15 years of experience in their own fields of specialisation. On March, 2014, to strengthen its tax practice, Ms Yasmin A Andaya-Racadio was admitted as a partner and the firm is now known as Hechanova Bugay Vilchez & Andaya-Racadio, lawyers. The firm believes that lawyering is not just a profession but a way of life where opportunities to practice the core values of leadership, innovation, relationship and integrity are boundless. Consequently, the principle – passion for service… service with integrity – was adopted.

Areas of practice
Intellectual property: the firm has extensive experience in the areas of border control, enforcement, intellectual property litigation, licensing, due diligence and IP management and strategy, and has successfully represented clients in disputes. The firm’s affiliated company Hechanova & Co, Inc handles the prosecution for the registration of patents, trade marks, industrial designs, utility models, copyrights, domain names, plant variety protection and product registration and has been awarded top patent filer for the period 2010-2014, ranking no. 2, and ranked within the top 20 trade mark filers for the same period by the Intellectual Property Office of the Philippines (IPOPHL). The firm has been ranked consistently in the field of intellectual property law since 2007 by both the publications of Managing IP and Asia IP. The firm’s managing partner, Editha R. Hechanova has been consistently identified as Leading Lawyer in intellectual property in the Philippines by the Asia Law publication from 2002 to date, Who’s Who Legal from 2013 to date.

Corporate and commercial: the firm provides a broad range of services for corporate and commercial matters including financial advisory services for real estate and construction-related transactions, corporate rehabilitation, debt restructuring, securitization, mergers and acquisitions, asset disposal, mortgage and other collateral security, joint ventures, spin-offs, balance sheet re-engineering and privatization, and advising on international transactions, and dealt with entities in various industries such as mining, energy, financial services, manufacturing and business outsourcing. We conduct due diligence work for clients in its acquisition or merger projects.

Taxation: The firm advises on tax planning and structuring investments and other cross border transactions, structured finance transactions and various equity, debt and hybrid financial products and have represented clients in tax disputes before the Court of Tax Appeals, appellate courts, and government agencies. The firm advises on registrations with the various economic zones such as the Philippine Export Zone Authority (PEZA), among others, to obtain optimum tax benefits.

Labour, employment and immigration: The firm advises on employment contracts, disciplinary measures, trade secrets issues, pension and benefits plan, and represent clients before the National Labor Relations Commission (NLRC) and appellate courts.

Litigation and dispute resolution: The firm has members who are accredited mediators and arbitrators. It advises on civil and commercial litigation matters, and represent clients in civil, criminal and administrative cases.

Department Name Email Telephone
Corporate and commercial Rodinil D Bugay
Corporate and commercial Editha R Hechanova
Conveyancing and real estate Rodinil D Bugay
Conveyancing and real estate Yasmin A Andaya-Racadio
Tax advisory and compliance Yasmin A Andaya-Racadio
Capital markets, debt and equity Yasmin A Andaya-Racadio
Corporate restructuring and insolvency Rodinil D Bugay
Corporate restructuring and insolvency Yasmin A Andaya-Racadio
Patents and designs Editha R Hechanova
Patents and designs Ma Gladys C Vilchez
Trade marks and copyrights Editha R Hechanova
Trade marks and copyrights Ma Gladys C Vilchez
Transactional IP, IT and licensing Editha R Hechanova
Transactional IP, IT and licensing Ma Gladys C Vilchez
IP mediation and arbitration Editha R Hechanova
IP mediation and arbitration Ma Gladys C Vilchez
Employment and immigration Rodinil D Bugay
Employment and immigration Yasmin A Andaya-Racadio
IP enforcement and litigation Editha R Hechanova
IP enforcement and litigation Ma Gladys C Vilchez
Estate planning and trusts Rodinil D Bugay
Estate planning and trusts Yasmin A Andaya-Racadio
Foreign investments, joint ventures Editha R Hechanova
Foreign investments, joint ventures Yasmin A Andaya-Racadio
Family law/adoption Rodinil D Bugay
Family law/adoption Ma Gladys C Vilchez
Contacts : Editha R Hechanova (editharh@hechanova.com.ph)
Contacts : Rodinil D Bugay (bugsy@hechanova.com.ph)
Contacts : Ma Gladys C Vilchez (gcvilchez@hechanova.com.ph)
Contacts : Yasmin A Andaya-Racadio (boots.andaya-racadio@hechanova.com.ph)