Hechanova Bugay Vilchez & Andaya-Racadio > Manila, Philippines > Firm Profile

Hechanova Bugay Vilchez & Andaya-Racadio

Philippines > Intellectual property Tier 2

Hechanova Bugay Vilchez & Andaya-Racadio houses of team of ‘second to none’ lawyers, licensed patent and trademark agents, as well as other professionals, who handle a broad range of patent and trademark prosecutions, in addition to issues concerning copyright and domain name protection. The practice also has considerable expertise in contentious IP matters, such as enforcement and border control issues. Editha Hechanova leads on numerous anti-counterfeiting initiatives for the firm’s roster of domestic and foreign clients and advises on the IP-related aspects of joint ventures and demergers, as well as licensing and franchising mandates. Brenda Rivera and Noemi Rivera are also key figures in the group.

Practice head(s):

Editha Hechanova; Brenda Rivera; Noemi Rivera


‘The Hechanova Group is capable of handling all intellectual property services, as well as related areas of corporate work. The reliable and practical advice and services that Editha Hechanova and her group provides is second to none.’

‘They are prompt and reliable.’

‘I have known Editha for years and she is very professional and friendly. It is easy to work with her and her team.’

Key clients

Alpargatas SA

Bausch & Lomb, Inc.

Mattel Inc.

2GO Group, Inc.

Reed Smith LLP

Ceed Marketing Corp

One Pharma Marketing Corp.

Newell Brands

Hanol Intellectual Property & Law

Ladas & Parry LLP

Gilead Sciences Inc.

Pintas IP Group

Josefina Manufacturing Corp.

The Sunrider Corporation

Mercedes-Benz Intellectual Property GmbH & Co.KG

Henry Goh & Co SDN BHD

Lyceum of the Philippines University

Zuneca Pharmaceutical Inc.

Sunrise & Co., Pte Ltd.

DOST-TAPI (Dept. of Science & Technology – Technology Application and Promotion Institute)

Quanta Paper Corporation

Grandleap Trading

Work highlights

  • Advising on an action for design infringement filed by Panasonic against Yatai on its industrial design for “A Seesaw Switch”.

The firm: The firm was established in the Philippines as Hechanova Bugay & Vilchez in January 2006 by Editha R Hechanova, an intellectual property lawyer, Rodinil D Bugay, a corporate and estate planning law practitioner, and Gladys C Vilchez, former hearing officer at the Intellectual Property Office of the Philippines, all with over 15 years of experience in their own fields of specialisation. On March, 2014, to strengthen its tax practice, Ms Yasmin A Andaya-Racadio was admitted as a partner and the firm is now known as Hechanova Bugay Vilchez & Andaya-Racadio, lawyers. The firm believes that lawyering is not just a profession but a way of life where opportunities to practice the core values of leadership, innovation, relationship and integrity are boundless. Consequently, the principle – passion for service… service with integrity – was adopted.

Areas of practice
Intellectual property: the firm has extensive experience in the areas of border control, enforcement, intellectual property litigation, licensing, due diligence and IP management and strategy, and has successfully represented clients in disputes. The firm’s affiliated company Hechanova & Co, Inc handles the prosecution for the registration of patents, trade marks, industrial designs, utility models, copyrights, domain names, plant variety protection and product registration and has been awarded top patent filer for the period 2010-2014, ranking no. 2, and ranked within the top 20 trade mark filers for the same period by the Intellectual Property Office of the Philippines (IPOPHL). The firm has been ranked consistently in the field of intellectual property law since 2007 by both the publications of Managing IP and Asia IP. The firm’s managing partner, Editha R. Hechanova has been consistently identified as Leading Lawyer in intellectual property in the Philippines by the Asia Law publication from 2002 to date, Who’s Who Legal from 2013 to date.

Corporate and commercial: the firm provides a broad range of services for corporate and commercial matters including financial advisory services for real estate and construction-related transactions, corporate rehabilitation, debt restructuring, securitization, mergers and acquisitions, asset disposal, mortgage and other collateral security, joint ventures, spin-offs, balance sheet re-engineering and privatization, and advising on international transactions, and dealt with entities in various industries such as mining, energy, financial services, manufacturing and business outsourcing. We conduct due diligence work for clients in its acquisition or merger projects.

Taxation: The firm advises on tax planning and structuring investments and other cross border transactions, structured finance transactions and various equity, debt and hybrid financial products and have represented clients in tax disputes before the Court of Tax Appeals, appellate courts, and government agencies. The firm advises on registrations with the various economic zones such as the Philippine Export Zone Authority (PEZA), among others, to obtain optimum tax benefits.

Labour, employment and immigration: The firm advises on employment contracts, disciplinary measures, trade secrets issues, pension and benefits plan, and represent clients before the National Labor Relations Commission (NLRC) and appellate courts.

Litigation and dispute resolution: The firm has members who are accredited mediators and arbitrators. It advises on civil and commercial litigation matters, and represent clients in civil, criminal and administrative cases.

Corporate and commercial Rodinil D Bugay
Corporate and commercial Editha R Hechanova
Conveyancing and real estate Rodinil D Bugay
Conveyancing and real estate Yasmin A Andaya-Racadio
Tax advisory and compliance Yasmin A Andaya-Racadio
Capital markets, debt and equity Yasmin A Andaya-Racadio
Corporate restructuring and insolvency Rodinil D Bugay
Corporate restructuring and insolvency Yasmin A Andaya-Racadio
Patents and designs Editha R Hechanova
Patents and designs Ma Gladys C Vilchez
Trade marks and copyrights Editha R Hechanova
Trade marks and copyrights Ma Gladys C Vilchez
Transactional IP, IT and licensing Editha R Hechanova
Transactional IP, IT and licensing Ma Gladys C Vilchez
IP mediation and arbitration Editha R Hechanova
IP mediation and arbitration Ma Gladys C Vilchez
Employment and immigration Rodinil D Bugay
Employment and immigration Yasmin A Andaya-Racadio
IP enforcement and litigation Editha R Hechanova
IP enforcement and litigation Ma Gladys C Vilchez
Estate planning and trusts Rodinil D Bugay
Estate planning and trusts Yasmin A Andaya-Racadio
Foreign investments, joint ventures Editha R Hechanova
Foreign investments, joint ventures Yasmin A Andaya-Racadio
Family law/adoption Rodinil D Bugay
Family law/adoption Ma Gladys C Vilchez
Contacts : Editha R Hechanova (editharh@hechanova.com.ph)
Contacts : Rodinil D Bugay (bugsy@hechanova.com.ph)
Contacts : Ma Gladys C Vilchez (gcvilchez@hechanova.com.ph)
Contacts : Yasmin A Andaya-Racadio (boots.andaya-racadio@hechanova.com.ph)