Firm Profile > Hechanova Bugay Vilchez & Andaya-Racadio > Manila, Philippines

Hechanova Bugay Vilchez & Andaya-Racadio

Intellectual property Tier 2

Hechanova Bugay Vilchez & Andaya-Racadio provides a 'one-stop service' to clients from a variety of sectors, advising on all contentious and non-contentious aspects of trade marks, copyright and patents The firm's offering is further strengthened by its sister company, consulting group Hechanova & Co. Inc, which provides technical expertise by employing engineers, chemists and computer science professionals to assist with non-contentious patent and trade mark work. Founding partner Editha Hechanova is 'the heart and soul of the firm' and focuses on disputes, overseeing investigations into potential counterfeit goods and the eventual petition for cancellation before the court. Brenda Rivera leads the patent division and covers patent prosecution registration of plant varieties, searches and also oversees renewals for international and domestic companies. Noemi Rivera directs the trade mark department.

Practice head(s):


I work mostly with their trade mark prosecution team which responds fast, precise and with good results.

‘Editha Hechanova stands out with her deep knowledge of trade mark rules and practices from prosecution to enforcement and anticipates possible issues that I may encounter without my asking, and gives practical advice on complex issues.

Noemi Rivera is meticulous.

The team is responsive and effective. The explanations of the procedures in Philippines and the indications on what should be done and which are the documents to be issued are clear and thorough.

Editha Hechanova is the heart and soul of the firm.

Good value for the fees charged, in terms of the experience, expertise and overall quality of services rendered.

Editha Hechanova is an experienced IP practitioner who is approachable and easy to work with.

The Hechanova firm consistently provides substantively strong intellectual property advice. In addition, the Hechanova firm has a keen commercial sensitivity, which adds value to their advice and representation. The firm is especially strong on trade mark portfolio strategy and prosecution.

Editha Hechanova is a star in the Philippines intellectual property community. Her advice is always at the highest levels of sophistication and presented in a clear understandable matter. Editha also has an engaging and friendly personality that makes working with her fun and rewarding.

Key clients

Alpargatas S.A.

Bausch & Lomb Inc.

Cluett Peabody & Co.

Department of Science & Technology (technology Application and Promotion Institute)

Daimler AG

Gilead Inc.

Panasonic Corporation

Sunrider International

Vitasoy International Holdings Inc.

Yngen Holdings Inc.

The firm: The firm was established in the Philippines as Hechanova Bugay & Vilchez in January 2006 by Editha R Hechanova, an intellectual property lawyer, Rodinil D Bugay, a corporate and estate planning law practitioner, and Gladys C Vilchez, former hearing officer at the Intellectual Property Office of the Philippines, all with over 15 years of experience in their own fields of specialisation. On March, 2014, to strengthen its tax practice, Ms Yasmin A Andaya-Racadio was admitted as a partner and the firm is now known as Hechanova Bugay Vilchez & Andaya-Racadio, lawyers. The firm believes that lawyering is not just a profession but a way of life where opportunities to practice the core values of leadership, innovation, relationship and integrity are boundless. Consequently, the principle – passion for service… service with integrity – was adopted.

Areas of practice
Intellectual property: the firm has extensive experience in the areas of border control, enforcement, intellectual property litigation, licensing, due diligence and IP management and strategy, and has successfully represented clients in disputes. The firm’s affiliated company Hechanova & Co, Inc handles the prosecution for the registration of patents, trade marks, industrial designs, utility models, copyrights, domain names, plant variety protection and product registration and has been awarded top patent filer for the period 2010-2014, ranking no. 2, and ranked within the top 20 trade mark filers for the same period by the Intellectual Property Office of the Philippines (IPOPHL). The firm has been ranked consistently in the field of intellectual property law since 2007 by both the publications of Managing IP and Asia IP. The firm’s managing partner, Editha R. Hechanova has been consistently identified as Leading Lawyer in intellectual property in the Philippines by the Asia Law publication from 2002 to date, Who’s Who Legal from 2013 to date.

Corporate and commercial: the firm provides a broad range of services for corporate and commercial matters including financial advisory services for real estate and construction-related transactions, corporate rehabilitation, debt restructuring, securitization, mergers and acquisitions, asset disposal, mortgage and other collateral security, joint ventures, spin-offs, balance sheet re-engineering and privatization, and advising on international transactions, and dealt with entities in various industries such as mining, energy, financial services, manufacturing and business outsourcing. We conduct due diligence work for clients in its acquisition or merger projects.

Taxation: The firm advises on tax planning and structuring investments and other cross border transactions, structured finance transactions and various equity, debt and hybrid financial products and have represented clients in tax disputes before the Court of Tax Appeals, appellate courts, and government agencies. The firm advises on registrations with the various economic zones such as the Philippine Export Zone Authority (PEZA), among others, to obtain optimum tax benefits.

Labour, employment and immigration: The firm advises on employment contracts, disciplinary measures, trade secrets issues, pension and benefits plan, and represent clients before the National Labor Relations Commission (NLRC) and appellate courts.

Litigation and dispute resolution: The firm has members who are accredited mediators and arbitrators. It advises on civil and commercial litigation matters, and represent clients in civil, criminal and administrative cases.

Department Name Email Telephone
Corporate and commercial Rodinil D Bugay
Corporate and commercial Editha R Hechanova
Conveyancing and real estate Rodinil D Bugay
Conveyancing and real estate Yasmin A Andaya-Racadio
Tax advisory and compliance Yasmin A Andaya-Racadio
Capital markets, debt and equity Yasmin A Andaya-Racadio
Corporate restructuring and insolvency Rodinil D Bugay
Corporate restructuring and insolvency Yasmin A Andaya-Racadio
Patents and designs Editha R Hechanova
Patents and designs Ma Gladys C Vilchez
Trade marks and copyrights Editha R Hechanova
Trade marks and copyrights Ma Gladys C Vilchez
Transactional IP, IT and licensing Editha R Hechanova
Transactional IP, IT and licensing Ma Gladys C Vilchez
IP mediation and arbitration Editha R Hechanova
IP mediation and arbitration Ma Gladys C Vilchez
Employment and immigration Rodinil D Bugay
Employment and immigration Yasmin A Andaya-Racadio
IP enforcement and litigation Editha R Hechanova
IP enforcement and litigation Ma Gladys C Vilchez
Estate planning and trusts Rodinil D Bugay
Estate planning and trusts Yasmin A Andaya-Racadio
Foreign investments, joint ventures Editha R Hechanova
Foreign investments, joint ventures Yasmin A Andaya-Racadio
Family law/adoption Rodinil D Bugay
Family law/adoption Ma Gladys C Vilchez
Contacts : Editha R Hechanova (
Contacts : Rodinil D Bugay (
Contacts : Ma Gladys C Vilchez (
Contacts : Yasmin A Andaya-Racadio (