Southeast Asia - Philippines
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Intellectual property

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Hechanova Bugay Vilchez & Andaya-Racadio

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The practice at Hechanova Bugay Vilchez & Andaya-Racadio ‘consistently delivers top-notch IP services’ according to its clients. It is well-regarded for its abilities in handling the remit of work, including establishing and filing trademarks for clients, filing oppositions against trademark applications, and advising on the general protection of IP rights across industry sectors. ’Exemplary figure in the legal industry’ Editha R. Hechanova oversees the practice alongside Brenda P. Rivera, Noemi P. Rivera and Maria Gladys C. Vilchez who is particularly experienced handling IP infringement and unfair opposition cases.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The group's legal practice is distinguished by its exceptional responsiveness and client engagement, making it a standout choice for potential clients seeking a reliable and proactive legal partner.'

  • 'The team is renowned for its swift feedback and the warmth and enthusiasm evident in every phone interaction, ensuring that all clients feel valued and effectively supported.’

  • ‘Editha R. Hechanova is an exemplary figure in the legal industry, whose dedication and expertise distinctly set her apart from her peers. As a standout partner, Editha embodies the qualities that make her not only a leader in her field but also a pivotal asset to her clients and her team.’

  • ‘They consistently provide professional and cost-effective suggestions in a timely manner, helping clients pursue their patent and trademark rights protection in the Philippines.’

  • ‘Editha R. Hechanova leads her team with exceptional effectiveness and professionalism. Under her leadership, the team consistently delivers top-notch IP services tailored to meet the needs of clients.'

  • 'Editha's dedication and expertise ensure high-quality, timely, and cost-effective solutions, providing the best possible protection for clients' patent and trademark rights in the Philippines.’

Key clients

  • Alpargatas S.A.
  • FPD Food International Inc.
  • Mattel, Inc.
  • The Sunrider Corporation
  • Rackey Crystal Top Corporation
  • Royal Brand Corporation
  • 2GO Group, Inc.
  • Josefina Manufacturing Corp.
  • Mercedes-Benz Group AG
  • Bausch Health Companies
  • Newell Brands
  • Panasonic Corporation
  • Technology Assistance & Promotion Institute of the Dept. of Science & Technology
  • Silca Coffee Roasting Company

Work highlights

  • Assisted our client Josefina Manufacturing Inc. (JMI) in filing oppositions against the trademark applications of SO-EN Garments Corporation (SGC) for the registration of its mark “by SO-EN” alleging bad faith considering that SGC has knowledge about JMI’s SO-EN marks since the presidents of both companies are brothers.
  • Assisted Silca Coffee Roasting Company in filing several trademark applications.
  • Represented Sau Paulo Alpargatas, S.A. in filing two petitions for the cancellation of industrial design registrations before the Bureau of Legal Affairs.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Editha R. Hechanova
Hechanova Bugay Vilchez & Andaya-Racadio

Practice head

The lawyer(s) leading their teams.

Editha R. Hechanova, Brenda P. Rivera, Noemi P. Rivera, Maria Gladys C. Vilchez

Other key lawyers

Joy Marie Gabor-Tolentino, Timothy J. David, Chrissie Ann L. Barredo