Ojam Bullrich Flanzbaum > Buenos Aires, Argentina > Firm Profile

Ojam Bullrich Flanzbaum
Av. Cabildo 1507 – Piso 13
Buenos Aires C1426ABC

Argentina > Intellectual property Tier 2

With substantial experience in prosecuting, protecting and enforcing IP rights, sizeable boutique Ojam Bullrich Flanzbaum is well placed to advise throughout the IP sector and on a full range of assets. The firm is also distinguished by the additional services it offers clients, namely the OjamBF Be Lab, a multidisciplinary team specialised in advising entrepreneurs and start-ups on intangible assets; and the OjamBF Be Brand, a unit that helps clients find brand names for their projects. Deeply experienced, IP litigation expert Juan Carlos Ojam is a well known name in the field. He co-heads the team in conjunction with Mercedes Bullrich, whose expertise includes trade mark availability searches, legal opinions, and the prosecution and monitoring of trade marks, patents, industrial models and designs; Raquel Flanzbaum, who focuses on IP prosecution and litigation; and María Luisa Santa María, whose expertise covers global trade mark portfolio management, prosecution and the enforcement of intangible assets. Senior associates Paula Galván, Camila Sirianni and Paula Caraffa Morando constitute a solid and capable second line.

Practice head(s):

Juan Carlos Ojam; Mercedes Bullrich; Raquel Flanzbaum; María Luisa Santa-María

Key clients


Nike Innovate

SC Johnson & Son

Pernod Ricard

Amazon Technologies and Amazon

Prime Video

Starbucks Coffee Company

Netflix Studios




Work highlights

  • Advised Amazon on the risks of using Maradona’s name in a proposed series title “MARADONA, BLESSED DREAM” in the context of a complex legal scenario, and while the ability to use and license the “MARADONA” trade marks was subject to an injunction measure brought by his heirs
  • Advised Pernod Ricard on the due diligence for the sale of two of its iconic alcoholic beverages in Argentina: “8 HERMANOS” anisette and “MARIPOSA” liquor.
  • Advised Facebook on an enforcement strategy with respect to the filing of new trade mark applications by third parties, which incorporate Facebook’s trade marks into their own marks to refer to the applicants’ presence on the client’s social network.

Argentina > TMT

The TMT practice at Ojam Bullrich Flanzbaum continues to strengthen its offering in technology and privacy related matters; it is led by IT and privacy expert Mariano Peruzzotti, who joined as a partner from Marval O’Farrell Mairal in early 2021.

OJAM BULLRICH FLANZBAUM (OjamBF) is a firm specialized in intellectual and industrial property and other intangible assets, as well as in information technology, privacy, fair trade, and consumer protection.

Our firm has built a strong reputation for providing practical insight and astute legal guidance in the prosecution, protection and enforcement of IP rights. We deliver creative, innovative and customized solutions, with a business approach. We have become strategic allies of our clients, helping them to maximize the potential of their projects and enhance their intangible assets.

Our IT and privacy practice takes a comprehensive, multidisciplinary, and integrated approach to help clients in a variety of areas such as: artificial intelligence, big data, blockchain, privacy and personal data protection, cybersecurity, cloud computing, digital marketing, electronic signature, due diligence, IT compliance and IT audits, e-commerce, e-discovery and forensics, gaming, internet of things, outsourcing and IT agreements, among others.

OJAM BULLRICH FLANZBAUM is the outcome of technical and practical synergies, enhanced by our disruptive human resources management. Our identity is also based on our inclusive and equal treatment culture and the horizontality of our structure, which are unique to a law firm in Argentina.

We were ranked #6 in Argentina by Great Place to Work® in its “Best Places to Work (SMEs 2021)” and “Companies that Care 2021” rankings. We were also recognized by Great Place to Work® as one of the Best Workplaces in Argentina for Millennials – SME’s Ranking 2021. OJAM BULLRICH FLANZBAUM is the only company in the legal field to achieve these distinctions.

Managing Partner and Head of Patent Team Juan Carlos Ojamjcojam@ojambf.com+54 11 4549 4900
Co-head of the Trademark Team Mercedes Bullrichmbullrich@ojambf.com+54 11 4549 4900
Co-head of the Trademark Team Raquel Flanzbaumrflanzbaum@ojambf.com+54 11 4549 4900
Head of the Litigation and Dispute Resolution Team Maria Luisa Santa Mariamlsantamaria@ojambf.com+54 11 4549 4900
Partner at the Trademark Team Diego Montangerodmontangero@ojambf.com+54 11 4549 4900
Head of Marketing Mariel Chichisolamchichisola@ojambf.com+54 11 4549 4900
Head of the IT and Privacy Team Mariano Peruzzottimperuzzotti@ojambf.com+54 11 4549 4900
Mercedes Bullrich photo Mercedes BullrichMercedes Bullrich has been a partner at Ojam Bullrich Flanzbaum since 2020.…
Mariel Chichisola photo Mariel ChichisolaMariel Chichisola has been a partner at Ojam Bullrich Flanzbaum since 2020.…
Raquel Flanzbaum photo Raquel FlanzbaumRaquel Flanzbaum has been a partner at Ojam Bullrich Flanzbaum since 2020. She…
Diego Montangero photo Diego MontangeroDiego Montangero has been a partner at Ojam Bullrich Flanzbaum since 2020.…
Juan Carlos Ojam photo Juan Carlos OjamJuan Carlos Ojam has been the Managing Partner at Ojam Bullrich Flanzbaum…
Mariano Peruzzotti photo Mariano PeruzzottiMariano Peruzzotti has been a partner at Ojam Bullrich Flanzbaum since 2021.…
Camila  Sirianni photo Camila SirianniCamila Sirianni has been a partner at Ojam Bullrich Flanzbaum since 2022.…
INTA - International Trademark Association
Asian Patent Attorneys Association (APPA)
ITechLaw Association
AIJA - International Association of Young Lawyers