Trademark Law
TRADEMARK PORTFOLIO STRATEGY IN UZBEKISTAN: A PRACTICAL GUIDE FOR INTERNATIONAL BUSINESSES
Introduction
The collection of registered trademarks constitutes an integral part of brand identity. It supports the consistent promotion of products and services, helping create strong, lasting associations in the minds of consumers. Securing trademark protection is therefore essential not only to maintain legal exclusivity, but also to preserve consumer trust and protect the brand’s market reputation.
17 July 2025