Firm Profile > Reff & Associates SCA > Bucharest, Romania

Diversity/Community

At Deloitte, we understand that our diversity is a key driver of our effectiveness in the market. That’s why, in FY2018, we re-committed to progressing our already strong culture of inclusion and increasing gender representation at all levels across Deloitte.

Our deeply embedded, ongoing initiatives to promote diversity and inclusion at Deloitte have proven effective.

• Deloitte member firms have adopted progressively advanced talent initiatives—including workplace flexibility, and family leave and return-to-work policies—that attract women, parents and employees of all generations.
• Many Deloitte member firms offer their people opportunities through global business resource groups (BRGs) to connect and build networks with others who share affinity indicators such as gender, race, religion and sexual orientation. Some member firms have also established councils that bridge gaps between single-identity workplace groups.
• Deloitte leaders in Australia, Canada, UK, US and other countries have been recognized externally for inclusion efforts and/or serve on boards of organizations that promote inclusion.
• Globally, Deloitte creates a safe work environment for all people through its strong policies against misconduct, inappropriate behavior or sexual harassment.

These are some of the significant reasons why Deloitte is recognized as a desirable workplace by organizations that include 
Great Place to Work, LinkedIn, National Association of Female Executives (US), The Times (UK), Glassdoor.

While we are proud of the accolades we have earned and the policies and programs we have implemented, we understand that we must change as the market and world around us change. To lead in the areas of inclusion and diversity, we must achieve more. That is why we are focusing many of our current efforts on gender representation and why we will continue to seek and hire qualified women, provide ample developmental and promotional and leadership opportunities, and remain committed to fair pay for all.

Client Testimonials

BANKING & FINANCE
CLIENT: MIHAI ROTARU (Deputy Head of Legal)
COMPANY/FIRM: BANCA TRANSILVANIA S.A. (the largest bank in Romania)
TESTIMONIAL: Throughout our journey of becoming the largest bank in Romania, for the last couple of years, we collaborated with Reff & Associates – Deloitte Legal Romania on various important matters, from transactions to expansion, innovation and regulatory projects. Their Banking & Finance practice is extremely mature, knowledgeable and reliable and my key contacts, which I would definitely recommend, are Andrei Burz-Pînzaru, Andreea Șerban and Lorena Roșia. I value a lot their responsiveness, pragmatic approach, deep and thorough legal reasoning, as well as the out of the box manner in which they connect the dots every time and manage to accommodate our business constraints.

Andrei Burz-Pînzaru, Managing Partner, is a well-known voice and a trendsetter in the Romanian legal market, with a vast and long-standing expertise in classical fields such as banking, finance, M&A and capital markets. He is also a researcher and a pioneer in fringe eclectic areas such as emerging fintech market, where he proved to be a great navigator and aggregator in the slalom among regulatory constraints, innovation drivers and opportunities and digital revolution disruptive factors. Leading by example, besides legal expertise, Andrei has nurtured and imprinted in his team essential qualities that make the difference when facing complex legal issues, such as sharp business acumen, fairness in relation to all stakeholders and diplomacy when approaching sensitive subjects.

Andreea Șerban is a dynamic and business-oriented banking & finance transaction lawyer who dialectically explores the commercial side of each deal, in order to anticipate what solutions fit best the client’s objectives and how can be put in practice in a way that takes into account and satisfies the strategic needs of all the stakeholders involved. Each time Andreea brought value in our projects and we benefited of her broad experience and in-depth knowledge of the financial services industry, in particular of the non-performing loans market, gained upon coordinating over years many high-profile transactions in this sector. Once you started a project with Andreea by your side, be sure that she will always be there for you, very proactive, insightful and available for additional brainstorming that will upscale the initially desired outcome of the project.

CLIENT: IOANA VOINESCU (Head of Construction Large Corporate Department) and IULIAN CEZAR CRET (Legal Department)
COMPANY/FIRM: BANCA COMERCIALĂ ROMÂNĂ (BCR), member of Erste Group, one of the most important financial groups of Romania
TESTIMONIAL: Reff & Associates – Deloitte Legal Romania supported us on several specialized finance transactions and provided our teams with reliable and unparalleled advice needed in structuring the deals, understanding the complexities and identifying viable solutions. They are an innovative law firm, determined in focusing on their clients’ needs. They have involved highly knowledgeable people from Deloitte Legal Romania and Deloitte Audit international network and brought into discussions different perspectives which enabled us to design & fulfil our objectives.

Andrei Burz-Pînzaru and Irina Dimitriu proved excellent expertise, very good leadership of the projects in which they were involved, provided prompt and specialized advice and showed due care in organizing the projects.

NAME OF CLIENT: RALUCA GALCHIS (Chief Legal Officer)
COMPANY/FIRM: CREDIT EUROPE BANK (ROMANIA) SA
TESTIMONIAL: Being proficient in regulated areas of business is like cooking. Anybody can read a cookbook, yet not everybody can bake the delicious macaroons. Understanding the sense, the needs, the challenges, capturing the perspectives and growing the potential in a business area requires that deep know-how built in years of experience consolidated by the questions, doubts, researches, surprises, frustrations and victories earned with each and every assignment.

Andrei Burz-Pînzaru is definitely one of the most adroit banking experts who very naturally brings together the best mix of specialists in order to easily meet your expectations of getting the same professional grasp on identifying the challenges, setting the priorities and designing the roadmap of a project that an equivalent team of experienced in-house specialists conveys you. Beyond these, you also feel the confidence of a wider perspective solutions’ validation and of a sophisticated approach brought on by an inclusive and passionate team of professionals.

The sound knowledge of the regulatory environment as well as the deep understanding of the business reveals the most pragmatical yet founded approach which takes further the premises of beneficial and reliable synergies when interacting with other industries and players on the market.

CLIENT: CIPRIAN CHIOREAN (Coordinating Director Legal Support)
COMPANY/FIRM: VISTA BANK (ROMANIA) SA
TESTIMONIAL: I started my collaboration with Reff & Associates – Deloitte Legal Romania more than 15 years ago and I can say that throughout all this period they remained the same excellent professionals and kind humans. I had the chance to meet and work with many members of the team and a constant characteristic of all is the proactive attitude combined with very good technical skills. They provided always excellent legal services and they assisted in complex cases, including assistance and legal representation in very sensitive litigations with very good results, taking into consideration that the Banking & Finance industry is a permanent source of very interesting situations.

Alex Reff and Andrei Burz-Pînzaru are among the best professionals in the market with an outstanding capacity to understand client needs and always focused in giving, with diplomacy and accuracy, the best advises even in extremely challenging situations. The actual very good image of Reff & Associates – Deloitte Legal Romania is due to their permanent efforts and contributions, many times exceeding the borders of their organization and “contaminating” the whole industry.

Especially in these difficult period generated by the pandemic, Reff & Associates – Deloitte Legal Romania team demonstrated to be very altruistic and stayed very close to the legal professionals in the financial services industry, including by organizing a series of very interesting events. It was always a pleasure for me to participate in such events perfectly organized, representing a very good source of information and ideas to think of.

I consider that Reff & Associates – Deloitte Legal Romania has all the necessary ingredients to continue to remain one of the most reputable law office in the market, offering the best legal services to their clients.

CLIENT: DUTU FLORIN (Head of Legal)
COMPANY: B2KAPITAL PORTFOLIO MANAGEMENT (distressed bank loans investor and leader of the debt management market)
TESTIMONIAL: I have collaborated with Reff & Associates – Deloitte Legal Romania in the last 15 years, as a peer in my previous legal practices, in some of the most complex banking, real estate, capital markets, white-collar investigation projects in the local market. In the last 2 years I had the opportunity to experience working with Reff & Associates team as a client while coordinating the legal department with a multi-national recovery and collection agency.

The Banking & Finance team continues to hold a very special place in the top tier of the industry. Highly respected by both clients and peers, the team is recognized for being sharp, responsive and resourceful. A special thank you to Andreea Șerban, the banking-lioness, and to Andrei Burz-Pînzaru, for being a role model of balance and diplomacy in what is maybe one of the most competitive areas of practice.

Finally, I would like to emphasize a quite unique feature to Reff & Associates – Deloitte Legal Romania and the law firms part of the Deloitte Legal network: the multi-jurisdictional presence at the highest professional standards. B2Kapital Portfolio Management has been involved in projects covering several European jurisdictions, where Reff & Associates provided a safe harbor for the entire project by coordinating the complex feed-back on the banking and the real estate due diligence process executed by the legal teams associated with Deloitte Legal in the relevant jurisdictions.

CAPITAL MARKETS
CLIENT: AUREL BERNAT (CEO)
COMPANY/FIRM: BT ASSET MANAGEMENT SAI, an investment management company licensed by the Romanian FSA and managing 14 funds, part of Banca Transilvania financial group
TESTIMONIAL: Partners in every step. Business and product development is a long process, with questions and answers arising from both sides. Andrei Burz-Pînzaru has the excellent quality of making things look easy and the entire journey seems to be a perfect partnership. Excellent business understanding, along with his global view and experience made our new product development an easy task. Human approach, positive thinking, meanwhile performant risk assessment led us to a successful outcome.

COMMERCIAL, CORPORATE AND M&A
NAME OF CLIENT: BOGDAN DOICESCU (Director of Development)
COMPANY/FIRM: BOG’ART Holding Management
TESTIMONIAL: Our company has been working with Reff & Associates through the Corporate M&A team led by Georgiana Singurel for 2 years on a complex project with the scope of implementing corporate governance and cross-border mergers in our group of more than 10 companies with a total turnover of approximately EUR150M. Bog’Art Holding Management required an inter-disciplinary approach that Reff & Associates and Deloitte could provide, comprising HR-driven KPI’s for management alignment, transfer pricing, fiscal considerations, as well as drafting of corporate governance and legal documents for implementation. The team effort of Reff & Associates is held together by Mrs. Singurel who oversees the legal aspects but covers full-spectrum requirements adapted to suit our holding’s optimal corporate governance systems. We highly value the coordinated inter-disciplinary activity and find Reff & Associates to be a unique provider of this service for Corporate M&A.

CLIENT: FLORIN ZECA (CFO)
COMPANY/FIRM: Siemens Energy SRL
TESTIMONIAL: The collaboration with Reff was connected to a very complex project we initiated under a re-organisation plan. They showed flexibility in finding the right set-up, understood our needs and were always able to gather the full competences required for a complete and in-depth review of the topics.

As for individuals, Diana Fejer is a complete professional, the type of lawyer which finds solutions vs identify problems. I was impressed by the variety of business know-how, and the quality of the deliverables under discussion.

I was very pleased with the outcome of our project and look forward to the next one.

CLIENT: MIHAELA STRATILA
COMPANY/FIRM: HS TIMBER PRODUCTIONS SRL
TESTIMONIAL: We have been working with Reff & Associates – Deloitte Legal Romania since 2019. Their know-how is really sharp and their engagement is going an extra mile to make sure that all the client’s needs are successfully answered. We have always found the expected support in Reff & Associates – Deloitte Legal Romania and received top quality tailor-made solutions. We are very pleased with the support provided by entire team, especially by Georgiana Singurel (Partner) and Diana Fejer (Senior Managing Associate), their solid knowledge and experience in projects dealing with corporate M&A aspects.

CLIENT: MIRELA METEA (Head of Legal)
COMPANY/FIRM: PLATFORMA ROCA SA, private equity
TESTIMONIAL: We take the opportunity of this testimonial to thank you once more for the support you have provided and continue providing to our business. Reff & Associates is our first choice when it comes to M&A transactions for a long list of excellent qualities. Just to name a few, besides the high standards and professionalism, we highly appreciate the goal oriented and client friendly approach, and last but not least, we see in Reff & Associates not only a law firm, but a long-term partner that is a key success factor in any M&A project.

NAME OF CLIENT: Pablo Martínez
COMPANY/FIRM: GRUPO ANTOLIN, global supplier of technological solutions for car interiors with the most complete and wide range of solutions on the market
TESTIMONIAL: We are very pleased with the quality of the legal advice we have received from Reff & Associates – Deloitte Legal Romania so far over the last six years. We have collaborated with different lawyers all way through on different fields such as real estate, corporate, and recently in a complex M&A transaction led by Diana Fejer. The entire Deloitte team has been really dedicated and focused, with a remarkable understanding of the internal needs of our business. They have proven to be very flexible, with an in-depth knowledge of technicalities, and I would point out with a great personal commitment with the success of the transaction.

CLIENT: VALENTIN HEREA, Owner
COMPANY/FIRM: Enigma Trading 2000 S.R.L., one of the most appreciated suppliers for polyethylene and polypropylene household products in Romania
TESTIMONIAL: Ms. Singurel and Mr. Balaceanu proved to be very professional, always there for us, helping us in every step of the way. We’ve been more than happy in our collaboration with Reff & Associates. We built up a solid and trustful relationship and we look forward to working together with them in the future as well.

DISPUTE RESOLUTION
CLIENT: LAURENȚIU ZAHARIA (General Manager)
COMPANY/FIRM: DEUTSCHE LEASING ROMANIA IFN S.A, part of Deutsche Leasing Group, one of the largest and strongest financial organisations in the world
TESTIMONIAL: In 2020, I had the chance to start a collaboration with Reff & Associates – Deloitte Legal Romania in an intricate cross-border taxation issue. Our collaboration was later extended to several other tax related projects and disputes in which their prompt and knowledgeable help was instrumental in finding early solutions, which were later endorsed by the tax authority. Emanuel Bondalici is a dynamic and proactive lawyer, whose client-oriented approach has proven to be essential in anticipating the best available legal solutions. I strongly recommend Reff & Associates’ team, for their deep expertise in tax litigation, insightful advice, their willingness to explore solutions and their commitment to the success of our projects.

CLIENT: LAJOS CSISZER (General Manager)
COMPANY/FIRM: GRÁNIT PÓLUS ROMANIA
TESTIMONIAL: I have been working for many years on various and very complex litigation matters with Mihnea Galgotiu-Sararu and Ana Galgotiu-Sararu, from Reff & Associates, that helped our company in many challenging projects. They proved excellent litigation know-how, strategic vision and a commercial approach, that made them one of our trusted advisors.

CLIENT: CRISTIAN STROE (Legal Manager IKEA South East Europe)
COMPANY/FIRM: IKEA ROMANIA, Scandinavian chain selling ready-to-assemble furniture
Testimonial: We work with Reff & Associates – Deloitte Legal Romania on various legal topics including Dispute Resolution, on a variety of maters (real estate, consumer and data protection etc). I am very pleased with their work, as we built up a solid and trustful relationship. The litigation partner working for us, Mihnea Galgoţiu-Săraru, has a business approach and a strategic vision, that helps us resolve the matter in line with our commercial interest and with as little disruption as possible.

EMPLOYMENT
CLIENT: SEBASTIAN CHOMIAKOW (HR Generalist CE South)
COMPANY/FIRM: STANLEYBLACK & DECKER ROMANIA S.R.L.
TESTIMONIAL: At any time, the team of Reff & Associates – Deloitte Legal Romania has provided us with quick and excellent advise and service in all matters relating to our Romanian labor law topics both in standard processes as well as in any project. We are pleased to have them as partners for our local entity.

CLIENT: ANTOANETA VACAROIU (Legal Consultant Romania & Moldova)
COMPANY/FIRM: AVON COSMETICS (Romania), the fifth-largest beauty company and the second largest direct-selling enterprise in the world
TESTIMONIAL: The employment team of Reff & Associates, led by Florentina Munteanu and having Gabriela Ilie coordinating the day-to-day assistance, is very professional and responsible. The team is highly dedicated, committed to find the right answers for our needs. We are very satisfied with the professionalism the team constantly displays, their understanding of our business and their capability to adapt. We truly value the timely, sound and objective advice and the day-to-day involvement provided in every step of our activity. We would definitely recommend and look forward to continue working with them.

EU AND COMPETITION
CLIENT: VALENTIN TIMIS (Head of Legal)
COMPANY/FIRM: BT LEASING TRANSILVANIA IFN S.A., part of the largest Romanian banking group
TESTIMONIAL: We have been assisted by the competition team during the investigation of the Romanian Competition Council on the market for financial leasing and consumer credit, whereby three of the companies from our group (Banca Transilvania group) were investigated for an alleged cartel on exchange of sensitive information. They managed very professionally the defense, the team was fully involved in understanding the industry/activities and to find creative explanations. We praise Florentina for being very pragmatic, she adapts the theoretical advice to our business needs. We appreciate very much Andrea’s commitment and dedication to our project; she is also a very nice person to work with.

REAL ESTATE AND CONSTRUCTION
CLIENT: OVIDIU SANDOR
COMPANY/FIRM: Mulberry Group, real estate development firm
TESTIMONIAL: We are counting on Reff & Associates’ real estate team and their valuable assistance for our most complex projects and complicated legal matters. There were numerous occasions where the real estate team supported us until a solution was found for untangling the legal intricacies and proved an in-depth understanding of our business strategy. In particular, Irina Dimitriu has been our trusted legal advisor over the years, this being the reason why we entrust her (and the team) with our most sensitive real estate projects.

CLIENT: VIVIANA PAVEL (Real Estate and Development Manager)
COMPANY/FIRM: IKEA ROMANIA, Scandinavian chain selling ready-to-assemble furniture
TESTIMONIAL: Reff & Associates team has been our trustworthy legal advisor for almost a decade now. Irina and her team assisted us with a wide range of legal services during our expansion on the Romanian market, starting with due diligence analysis, continuing with the acquisition phases and last, but not least, with complex construction and operational matters.

They are our “go-to” consultant. Irina and her team gained our confidence with their in-depth legal and technical knowledge as well as their commercial oriented approach while providing us with innovative solutions on complex aspects of law.

Working with Irina and her team all along these years was an outstanding experience I truly enjoyed because beyond their focus on high professionalism, instilling a culture of perfectionism in all their deliverables and a top-notch work, the empathetic approach and invaluable in depth risks overlooking and analysis, Irina and her team helped IKEA to have a 360 degrees coverage of all possible situations encountered into the IKEA complex projects life span.

I trust continuing being assisted by Irina and her team in our IKEA ambitious expansion plans for upcoming years, will strengthen even more the successful contribution of Irina and her team to IKEA projects.

CLIENT: VOICHITA LEFTER (Policy & Changemaking Partner)
COMPANY/FIRM: Matei – Borbely + Partners, Public Affairs
TESTIMONIAL: I am delighted to highlight the exceptional collaboration with Mrs. Irina Dimitriu in her position of permanent member to the AREI Board. She was part of this endeavour from its origin as the company she represents, Reff and Associates, was one of the founding members of the Association.

Mrs. Dimitriu proved to possess in depth knowledge of all legal matters pertaining to the scope of the Association, and in particular to the real estate industry, in her capacity of Head of Real Estate Practice within Reff and Associates. Herself and her team demonstrated excellent capacity of understanding the economic context, preparing and applying a well-fitting and practical scenario to alleviate the impact on the industry and her contribution was essential towards ensuring the success of the Association initiatives from the legal perspective.

We particularly appreciate their ability to ‘think outside the box’ and come up with innovative solutions, which are then thoroughly analysed, scrutinized and expressed in a coherent, easy to follow manner, accessible to all irrespective of the legal background.