Firm Profile > Reff & Associates SCA > Bucharest, Romania
Reff & Associates SCA Offices
THE MARK TOWER,
82-98 CALEA GRIVITEI,
DISTRICT 1, 010735
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Reff & Associates SCA > The Legal 500 Rankings
Real estate and construction Tier 1
Commercial real estate law is a core area for Reff & Associates SCA, and this is reflected in the firm's strong market standing. The team enjoys a good reputation for complex non-contentious and contentious real estate and construction advice. High-end development projects and acquisitions feature prominently. The team is noteworthy for cross-border deals, representing a good mix of international and domestic developers, investors retailers and lessors. Irina Dimitriu leads the highly-rated team, which also includes co-managing partner Alexandru Reff.
Banking and finance Tier 2
Reff & Associates SCA has an active transactional finance practice, particularly on the real estate side, and represents a mix of borrowers and lenders. The team is also highly experienced in high-value NPL portfolio deals, representing both sellers and buyers. Regulatory and compliance is also a key area of work, and in part to the firm's close relationship with Deloitte, the firm is also a strong choice for restructurings. Practice head Andrei Burz-Pinzaru has over 20 years' experience in the market, while managing associate Andreea Serban is also well regarded.
Other key lawyers:
‘Reff & Associates has a high skilled team of professionals providing a high quality range of legal services within various banking activities.’
‘The banking and finance team has helped us over the years to stay compliant with strict GDPR and KYC/AML regulations in Europe. The team always answered promptly to our requests for changing contract clauses, terms & conditions of application and many times joined us when meeting our partnering banks, lenders, central bank, credit bureaus or fiscal authority.’
‘Andrei Burz-Pînzar is a well-known voice and a trend setter in the Romanian legal market, with a vast and long-standing expertise in classical fields such as banking, finance, M&A and capital markets. He is also a researcher and a pioneer in fringe eclectic areas such as emerging fintech market, where he proved to be a great navigator and aggregator in the slalom among regulatory constraints, innovation drivers and opportunities and digital revolution disruptive factors.’
‘Andreea Șerban is a dynamic and business-oriented banking & finance transaction lawyer who dialectically explores the commercial side of each deal, in order to anticipate what solutions fit best the client’s objectives and how can be put in practice in a way that takes into account and satisfies the strategic needs of all the stakeholders involved.’
NH HOTEL GROUP S.A.
NEPI Rockcastle and Ovidiu Șandor
Banca Comerciala Romana
ING Bank N.V.
Bank of Cyprus Public Company Limited
Intesa Sanpaolo Group
Lendrise Marketplace S.R.L.
Reff & Associates SCA offers a high quality and versatile corporate team. Clients appreciate the benefits that come from it being under the Deloitte umbrella, and the firm's standalone corporate capabilities are more than a match for other law firms, particularly on transactional matters. The versatile lawyers offer strong expertise across a range of sectors, including energy, infrastructure, healthcare, manufacturing, transport and retail. Alexandru Reff and Georgiana Singurel are highly experienced senior practitioners, while managing associate Diana Fejer also has an active corporate practice.
Georgiana Singurel; Alexandru Reff
Other key lawyers:
‘As Reff is part of Deloitte Group, we are very happy to get a combination of legal knowledge and commercially minded approach. The team is very talented, dedicated and focused to provide us the best solution in our specific needs.’
Vestas Wind Systems
Trans Expedition Feroviar S.R.L., part of Grampet Group
Sabon Holdings SRL
Spital Lotus SRL
Leroy Merlin Romania S.R.L.
Damen Group (Netherlands)
Employment Tier 2
Reff & Associates SCA has a comprehensive employment law offering. The team works closely with several major international and domestic companies, covering day-to-day needs, as well as more standalone employment issues. These can include transactional related business transfers and reorganisations, as well as collective negotiations and dismissals. As part of Deloitte, the firm also brings added support on related tax issues. Practice head Florentina Munteanu is highly-praised, and clients also praise managing associate Gabriela Ilie.
Other key lawyers:
‘Compared with other firms that are coming only with labor law knowledge, Reff’s team comes with a business minded approach and helps us to make better decisions.’
‘Very dedicated and determined team, showing compassion in crises and compared with other firms they are focused on creating guidelines that are easy to follow up.’
‘It is great that they have the capability to put together legal and tax perspectives and to offer an overview for each of the topics and also integrated advice. Having a single point of contact and and integrated advise is great.’
‘Very knowledgeable, not just quoting articles from the law and writing up documents in the classic “legal language” that puts off so many business executives, but really able to communicate business issues, risks, rewards, returns, etc. They are lawyers that think and behave like true business people.’
‘Florentina Munteanu and Gabriela Ilie are the lawyers we are working closely with in labour. They are always flexible and sensitive to our deadlines and try to find the best solution for us, even in crises situations, such as the pandemic period, that was new for everyone. They are hard workers, coming up with suggestions, and being one step ahead of other firms.’
Roquet Eastern Europe
Logicom Information Technology Distribution
Green Tree Marketing
Tax Tier 2
Reff & Associates SCA has a sizeable tax operation that is well-equipped for consulting and disputes work. The firm's affiliation with Deloitte gives its clients access to a broad swathe of legal and non-legal expertise, which is especially useful for transactional and day-to-day matters. The litigation side of the team is another string to the bow, and practice head Mihnea Galgoţiu-Săraru is a disputes partner with considerable experience. The team regularly challenges decisions from the local and national authorities on VAT, income tax, customs and transfer pricing issues.
Aedificium Banca pentru Locuinte (formerly Raiffeisen Banca pentru Locuinte)
Deutsche Leasing Romania IFN
EU and competition Tier 3
Reff & Associates SCA is a solid port of call for advice and support on complex investigations, state aid issues, and merger clearance, and has been involved in some of the most high profile industry-wide investigations in Romania. State aid is a key area of focus, with lawyers well-versed in issues such as the private investors' test, where the firm's Deloitte connection adds real value. Florentina Munteanu leads the team, which includes experienced managing associate Andrea Grigoras.
Other key lawyers:
‘Very prompt, business and solution oriented team.’
Banca Transilvania Group
BOC Asset Management S.A.
Worwag Pharma Romania
Fildas Trading S.R.L.
P.P. Distributors Romania S.R.L.
International Alexander Sud S.R.L.
PPP and procurement Tier 3
Reff & Associates SCA has solid expertise advising public and private sector clients on concession agreements and development projects. Administrative and legislative advice is a key area for the practice, which is led by Georgiana Singurel. The practice also has a strong contentious element, regularly representing clients on court challenges. Transport, energy, and IT projects all feature prominently on the agenda, as do projects requiring EU funding, as demonstrated by the firm's links to several high-profile multilateral lenders.
Ministry of Regional Development and Public Administration
The World Bank Group
Politehnica University of Bucharest
Sibiu International Airport
European Investment Bank – JASPERS
SN Nuclearelectrica SA, state-owned company – nuclear plant power generation
Maspex Romania SRL
Structural Reform Support Service (SRSS) of the European Commission
Real Estate Development Investment Fund
Caterpillar Financial Services Poland S.P. Z.o.o. – Sucursala Romania
Veolia Energie Prahova SRL, Prahova County Council, Ploiesti City Hall
TMT Tier 3
Reff & Associates SCA makes a compelling choice for TMT advice, particularly when working alongside Deloitte on major IT projects. This has included advice on app launches, digitalization projects and IT-related business ventures. The lawyers offer strong support on data protection and privacy matters, which was of increased relevance when employees were forced to work from home during the COVID-19 pandemic. Corporate partner Georgiana Singurel leads the team and is also active in IP. Managing associate Silvia Axinescu and associate Cristina Iacobescu are both well regarded.
Other key lawyers:
Silvia Axinescu; Cristina Iacobescu
‘The practice is unique because they have staff always up to date with so many changes taking place in GDPR. We think that it’s the best practice we’ve worked with. ’
‘Their strengths are an extension of their talent and combined with very good knowledge and business minded approach, as a result the team provides us near-perfect solutions to our specific needs.’
‘We have used Deloitte and Reff & Associates in assisting with the gap assessment and monitoring our data processing activities. The combined approach of technical, risk consultants and lawyers specialized on data protection was a perfect mix which helped during our project.’
‘Unlike other law firms, considering also their affiliation to Deloitte and the multidisciplinary privacy team, the lawyers in Reff & Associates have the vision to look beyond purely legal aspects and identify key findings on privacy & data protection matters. ’
‘Andreea Bira and Silvia Axinescu have been always with us whenever we encounter issues of GDPR and compliance. They kept track of all our changes and transformation throughout our development.’
‘Silvia Axinescu is the lawyer we are working closing in this area. She’s always pleasant, flexible and determined to find out the best solution for us.’
‘Cristina Iacobescu stands out as an excellent professional, delivering high quality and well-rounded legal assistance with a primary focus in accommodating legal restrictions to business needs. She has been extremely responsive, intuitive in understanding and easily adaptive to the agile working environment. She constantly offered clear and inventive legal solutions to our complex requests, while also having the capacity to anticipate and prevent future potential obstacles. Her strong data privacy expertise was instrumental for the development of our application, and her customer-centric view enabled us to establish a friendly governance framework both internally and externally.’
‘Georgiana Singurel and Simina Mut (acting as partners) and Silvia Axinescu (acting as senior managing associate), all have a proactive attitude and constantly managing a swift cooperation in all matters – regarding not only Reff & Associates, but also the management of the relation between our company and the whole Deloitte structure in Romania and abroad.’
ING Bank Romania
RBC (Romanian Business Consult)
NEPI Rockcastle PLC
Lendrise Marketplace INC.
Dispute resolution Tier 4
Reff & Associates SCA has a growing reputation for disputes work, particularly following the arrival of well-regarded practice head Mihnea Galgoţiu-Săraru. The versatile group was involved in several high value disputes in the past year, on behalf of domestic and multinational companies. As well as commercial civil claims (real estate and construction litigation being significant areas of activity), the firm's Deloitte link gives it an edge in tax and administrative disputes.
‘Exceptionally well experienced and open minded lawyers, which enables them to have quick and valuable legal input even on very short notice. Excellent knowledge of the legislation and of the similar case-law.’
‘It is a multidisciplinary team, very passionate, with a professional approach of an subject that it is split on different area of competencies and the result is spectacular, an exhaustive analysis that give to the client the answers even to unforeseeable questions.’
‘Very experienced in litigation field, with an out of the box approach.’
‘Mihnea Galgoțiu-Săraru is sharp, responds and delivers swiftly and has very good technical skills.’
IKEA Romania SA
Pirelli Tyres Romania SRL
Like IT Solution SRL
Damen Holding B.V.
Viales Y Obras Publicas SA
SSIF Tradeville S.A.
Bog’Art Holding BV and Mr Raul Doicescu
Banca Transilvania and BT Leasing Transilvania IFN SA
Transport Urban Sinaia SRL
Fujikura Automotive România SRL
HS Timber Productions SRL
Estrada Management SRL
Forte Partners Group
Prime Kapital Group
Nepi Rockcastle Group PLC
Take Project SRL (part of Mulberry Group)
Lidl Discount SRL
Kim Johansen Transport SRL
H&M Hennes & Mauritz SRL
adidas Romania SRL
Caterpillar Financial Services Poland Sp. Z.o.o. – Sucursala Romania IFN
GREEN TREE MARKETING S.R.L.
Reff & Associates SCA > Firm Profile
The firm: Reff & Associates is one of the largest Romanian law firms by headcount with over 65 lawyers, and is a member of the Deloitte Legal network, which counts more than 2,500 lawyers, in more than 83 countries. A full-scope business law firm, Reff & Associates assists large local and multinational investors, through high-quality legal services powered by a commercial and pragmatic approach to legal matters, leveraging the multidisciplinary expertise of Deloitte colleagues in areas such as tax, finance or business consulting. From assisting some of the largest transactions in Romania and CE region, to managing risk and compliance, to litigation, Reff & Associates handles projects in the range of hundreds of millions EUR every year.
Areas of practice
Corporate and commercial: The team advises on the structuring and restructuring of investments, transfers of activity, mergers, de-mergers, joint ventures, including formation, corporate governance, minority rights and exit. In addition, the firm advices clients on various consumer and data protection aspects (including GDPR readiness), as well as other regulatory matters, such as environmental, food safety and IP.
Mergers and acquisitions: The firm’s lawyers assist either the buy-side or the sell-side during the entire M&A cycle: MoU, due diligence and transaction structuring, drafting, negotiation and execution of the transaction documentation, transaction implementation and post-acquisition work.
Banking and finance: The firm assists clients in loan finance, debt restructuring, securitization, workouts, NPL deals and transfers of performing loans portfolios. Having acted for both lenders and borrowers/ sponsors, the firm regularly works on structuring complex finance transactions, drafting and negotiating finance documents.
Capital markets: The firm provides assistance to publicly traded companies, securities firms and investors, covering securities compliance (market manipulation and insider dealing issues included), listing requirements, corporate governance, shares/ rights prospectuses and assistance on stock option plans.
Real estate: The firm assists with structuring of real estate transactions, transaction support, title verifications, title insurance, zoning and urban planning advice, compliance review, construction (including FIDIC based) assistance, acquisition, disposals and divestments, and has advised in most of the largest real estate deals in the country over the last five years).
Insolvency: The firm advises both creditors and debtors in various insolvency matters, during pre-insolvency and actual insolvency procedure, from entitlement to opening the procedure, to structuring deals in insolvency procedure, to possibilities to close the insolvency, assessments of existing options, preservation of rights, defending against other parties’ claims or challenging their rights.
Competition: Reff & Associates advises on a wide range of competition issues, including competition and antitrust compliance, investigations by the competition authority, analysis of distribution agreements, etc. the firm has a detailed understanding of law matters related to economic concentrations and provides representation in front of the Competition Council.
Employment: The practice helps companies deal efficiently with labor law matters by providing customized contractual solutions, clear and effective internal regulations and compliant procedures in restructuring, compliance and litigation.
Energy:The firm has acquired vast experience in providing legal services for large national and international projects in the energy sector, dealing both with all regulatory aspects and the related legal and commercial aspects of the respective contracts.
PPP and public procurement: The team provides legal assistance to both public and private entities on a wide variety of public procurement, concession, PPP and EU funded projects. The firm has a vast experience gained through various complex assignments, including drafting the toolkit for applying the concession legislation in Romania, as well as preparation of a model concession agreement for InterModal Terminals under an European Investment Bank assignment.
Dispute resolution: The firm represents clients in general commercial, civil and employment litigation, including corporate disputes, recovery of debts, real estate litigation, settlements and forced execution. In tax litigations, the firm leverages the cooperation with Deloitte tax team, ensuring that all tax and legal issues are successfully covered.
Business criminal law: The firm offers specialized services ranging from general consultancy, prevention and compliance in criminal law matters, to assistance during the criminal investigation or in front of courts of law.
|Banking and finance||Andrei Burz-Pinzaru|
|Banking and finance||Andreea Serban|
|Business integrity||Andrei Burz-Pinzaru|
|Capital markets||Andrei Burz-Pinzaru|
|Consumer, data protection and intellectual property||Georgiana Singurel|
|Consumer, data protection and intellectual property||Silvia Axinescu|
|Corporate, commercial and M&A||Alexandru Reff|
|Corporate, commercial and M&A||Georgiana Singurel|
|Corporate, commercial and M&A||Diana Fejer|
|Energy and environment||Georgiana Singurel|
|Energy and environment||Anca Melinte|
|Energy and environment||Ovidiu Balaceanu|
|Dispute Resolution||Mihnea Galgoțiu-Săraru|
|Public sector||Georgiana Singurel|
|Public sector||Adrian Coman|
|Real estate||Alexandru Reff|
|Real estate||Irina Dimitriu|
|Intellectual property||Georgiana Singurel|
|Intellectual property||Silvia Axinescu|
At Deloitte, we understand that our diversity is a key driver of our effectiveness in the market. Thats why, in FY2018, we re-committed to progressing our already strong culture of inclusion and increasing gender representation at all levels across Deloitte.
Our deeply embedded, ongoing initiatives to promote diversity and inclusion at Deloitte have proven effective.
- Deloitte member firms have adopted progressively advanced talent initiativesincluding workplace flexibility, and family leave and return-to-work policiesthat attract women, parents and employees of all generations.
- Many Deloitte member firms offer their people opportunities through global business resource groups (BRGs) to connect and build networks with others who share affinity indicators such as gender, race, religion and sexual orientation. Some member firms have also established councils that bridge gaps between single-identity workplace groups.
- Deloitte leaders in Australia, Canada, UK, US and other countries have been recognized externally for inclusion efforts and/or serve on boards of organizations that promote inclusion.
- Globally, Deloitte creates a safe work environment for all people through its strong policies against misconduct, inappropriate behavior or sexual harassment.
These are some of the significant reasons why Deloitte is recognized as a desirable workplace by organizations that include
Great Place to Work, LinkedIn, National Association of Female Executives (US), The Times (UK), Glassdoor.
While we are proud of the accolades we have earned and the policies and programs we have implemented, we understand that we must change as the market and world around us change. To lead in the areas of inclusion and diversity, we must achieve more. That is why we are focusing many of our current efforts on gender representation and why we will continue to seek and hire qualified women, provide ample developmental and promotional and leadership opportunities, and remain committed to fair pay for all.
BANKING & FINANCE
CLIENT: MIHAI ROTARU (Deputy Head of Legal)
COMPANY/FIRM: BANCA TRANSILVANIA S.A. (the largest bank in Romania)
TESTIMONIAL: Throughout our journey of becoming the largest bank in Romania, for the last couple of years, we collaborated with Reff & Associates – Deloitte Legal Romania on various important matters, from transactions to expansion, innovation and regulatory projects. Their Banking & Finance practice is extremely mature, knowledgeable and reliable and my key contacts, which I would definitely recommend, are Andrei Burz-Pînzaru, Andreea Șerban and Lorena Roșia. I value a lot their responsiveness, pragmatic approach, deep and thorough legal reasoning, as well as the out of the box manner in which they connect the dots every time and manage to accommodate our business constraints.
Andrei Burz-Pînzaru, Managing Partner, is a well-known voice and a trendsetter in the Romanian legal market, with a vast and long-standing expertise in classical fields such as banking, finance, M&A and capital markets. He is also a researcher and a pioneer in fringe eclectic areas such as emerging fintech market, where he proved to be a great navigator and aggregator in the slalom among regulatory constraints, innovation drivers and opportunities and digital revolution disruptive factors. Leading by example, besides legal expertise, Andrei has nurtured and imprinted in his team essential qualities that make the difference when facing complex legal issues, such as sharp business acumen, fairness in relation to all stakeholders and diplomacy when approaching sensitive subjects.
Andreea Șerban is a dynamic and business-oriented banking & finance transaction lawyer who dialectically explores the commercial side of each deal, in order to anticipate what solutions fit best the client’s objectives and how can be put in practice in a way that takes into account and satisfies the strategic needs of all the stakeholders involved. Each time Andreea brought value in our projects and we benefited of her broad experience and in-depth knowledge of the financial services industry, in particular of the non-performing loans market, gained upon coordinating over years many high-profile transactions in this sector. Once you started a project with Andreea by your side, be sure that she will always be there for you, very proactive, insightful and available for additional brainstorming that will upscale the initially desired outcome of the project.
CLIENT: IOANA VOINESCU (Head of Construction Large Corporate Department) and IULIAN CEZAR CRET (Legal Department)
COMPANY/FIRM: BANCA COMERCIALĂ ROMÂNĂ (BCR), member of Erste Group, one of the most important financial groups of Romania
TESTIMONIAL: Reff & Associates – Deloitte Legal Romania supported us on several specialized finance transactions and provided our teams with reliable and unparalleled advice needed in structuring the deals, understanding the complexities and identifying viable solutions. They are an innovative law firm, determined in focusing on their clients’ needs. They have involved highly knowledgeable people from Deloitte Legal Romania and Deloitte Audit international network and brought into discussions different perspectives which enabled us to design & fulfil our objectives.
Andrei Burz-Pînzaru and Irina Dimitriu proved excellent expertise, very good leadership of the projects in which they were involved, provided prompt and specialized advice and showed due care in organizing the projects.
NAME OF CLIENT: RALUCA GALCHIS (Chief Legal Officer)
COMPANY/FIRM: CREDIT EUROPE BANK (ROMANIA) SA
TESTIMONIAL: Being proficient in regulated areas of business is like cooking. Anybody can read a cookbook, yet not everybody can bake the delicious macaroons. Understanding the sense, the needs, the challenges, capturing the perspectives and growing the potential in a business area requires that deep know-how built in years of experience consolidated by the questions, doubts, researches, surprises, frustrations and victories earned with each and every assignment.
Andrei Burz-Pînzaru is definitely one of the most adroit banking experts who very naturally brings together the best mix of specialists in order to easily meet your expectations of getting the same professional grasp on identifying the challenges, setting the priorities and designing the roadmap of a project that an equivalent team of experienced in-house specialists conveys you. Beyond these, you also feel the confidence of a wider perspective solutions’ validation and of a sophisticated approach brought on by an inclusive and passionate team of professionals.
The sound knowledge of the regulatory environment as well as the deep understanding of the business reveals the most pragmatical yet founded approach which takes further the premises of beneficial and reliable synergies when interacting with other industries and players on the market.
CLIENT: CIPRIAN CHIOREAN (Coordinating Director Legal Support)
COMPANY/FIRM: VISTA BANK (ROMANIA) SA
TESTIMONIAL: I started my collaboration with Reff & Associates – Deloitte Legal Romania more than 15 years ago and I can say that throughout all this period they remained the same excellent professionals and kind humans. I had the chance to meet and work with many members of the team and a constant characteristic of all is the proactive attitude combined with very good technical skills. They provided always excellent legal services and they assisted in complex cases, including assistance and legal representation in very sensitive litigations with very good results, taking into consideration that the Banking & Finance industry is a permanent source of very interesting situations.
Alex Reff and Andrei Burz-Pînzaru are among the best professionals in the market with an outstanding capacity to understand client needs and always focused in giving, with diplomacy and accuracy, the best advises even in extremely challenging situations. The actual very good image of Reff & Associates – Deloitte Legal Romania is due to their permanent efforts and contributions, many times exceeding the borders of their organization and “contaminating” the whole industry.
Especially in these difficult period generated by the pandemic, Reff & Associates – Deloitte Legal Romania team demonstrated to be very altruistic and stayed very close to the legal professionals in the financial services industry, including by organizing a series of very interesting events. It was always a pleasure for me to participate in such events perfectly organized, representing a very good source of information and ideas to think of.
I consider that Reff & Associates – Deloitte Legal Romania has all the necessary ingredients to continue to remain one of the most reputable law office in the market, offering the best legal services to their clients.
CLIENT: DUTU FLORIN (Head of Legal)
COMPANY: B2KAPITAL PORTFOLIO MANAGEMENT (distressed bank loans investor and leader of the debt management market)
TESTIMONIAL: I have collaborated with Reff & Associates – Deloitte Legal Romania in the last 15 years, as a peer in my previous legal practices, in some of the most complex banking, real estate, capital markets, white-collar investigation projects in the local market. In the last 2 years I had the opportunity to experience working with Reff & Associates team as a client while coordinating the legal department with a multi-national recovery and collection agency.
The Banking & Finance team continues to hold a very special place in the top tier of the industry. Highly respected by both clients and peers, the team is recognized for being sharp, responsive and resourceful. A special thank you to Andreea Șerban, the banking-lioness, and to Andrei Burz-Pînzaru, for being a role model of balance and diplomacy in what is maybe one of the most competitive areas of practice.
Finally, I would like to emphasize a quite unique feature to Reff & Associates – Deloitte Legal Romania and the law firms part of the Deloitte Legal network: the multi-jurisdictional presence at the highest professional standards. B2Kapital Portfolio Management has been involved in projects covering several European jurisdictions, where Reff & Associates provided a safe harbor for the entire project by coordinating the complex feed-back on the banking and the real estate due diligence process executed by the legal teams associated with Deloitte Legal in the relevant jurisdictions.
CLIENT: AUREL BERNAT (CEO)
COMPANY/FIRM: BT ASSET MANAGEMENT SAI, an investment management company licensed by the Romanian FSA and managing 14 funds, part of Banca Transilvania financial group
TESTIMONIAL: Partners in every step. Business and product development is a long process, with questions and answers arising from both sides. Andrei Burz-Pînzaru has the excellent quality of making things look easy and the entire journey seems to be a perfect partnership. Excellent business understanding, along with his global view and experience made our new product development an easy task. Human approach, positive thinking, meanwhile performant risk assessment led us to a successful outcome.
COMMERCIAL, CORPORATE AND M&A
NAME OF CLIENT: BOGDAN DOICESCU (Director of Development)
COMPANY/FIRM: BOG’ART Holding Management
TESTIMONIAL: Our company has been working with Reff & Associates through the Corporate M&A team led by Georgiana Singurel for 2 years on a complex project with the scope of implementing corporate governance and cross-border mergers in our group of more than 10 companies with a total turnover of approximately EUR150M. Bog’Art Holding Management required an inter-disciplinary approach that Reff & Associates and Deloitte could provide, comprising HR-driven KPI’s for management alignment, transfer pricing, fiscal considerations, as well as drafting of corporate governance and legal documents for implementation. The team effort of Reff & Associates is held together by Mrs. Singurel who oversees the legal aspects but covers full-spectrum requirements adapted to suit our holding’s optimal corporate governance systems. We highly value the coordinated inter-disciplinary activity and find Reff & Associates to be a unique provider of this service for Corporate M&A.
CLIENT: FLORIN ZECA (CFO)
COMPANY/FIRM: Siemens Energy SRL
TESTIMONIAL: The collaboration with Reff was connected to a very complex project we initiated under a re-organisation plan. They showed flexibility in finding the right set-up, understood our needs and were always able to gather the full competences required for a complete and in-depth review of the topics.
As for individuals, Diana Fejer is a complete professional, the type of lawyer which finds solutions vs identify problems. I was impressed by the variety of business know-how, and the quality of the deliverables under discussion.
I was very pleased with the outcome of our project and look forward to the next one.
CLIENT: MIHAELA STRATILA
COMPANY/FIRM: HS TIMBER PRODUCTIONS SRL
TESTIMONIAL: We have been working with Reff & Associates – Deloitte Legal Romania since 2019. Their know-how is really sharp and their engagement is going an extra mile to make sure that all the client’s needs are successfully answered. We have always found the expected support in Reff & Associates – Deloitte Legal Romania and received top quality tailor-made solutions. We are very pleased with the support provided by entire team, especially by Georgiana Singurel (Partner) and Diana Fejer (Senior Managing Associate), their solid knowledge and experience in projects dealing with corporate M&A aspects.
CLIENT: MIRELA METEA (Head of Legal)
COMPANY/FIRM: PLATFORMA ROCA SA, private equity
TESTIMONIAL: We take the opportunity of this testimonial to thank you once more for the support you have provided and continue providing to our business. Reff & Associates is our first choice when it comes to M&A transactions for a long list of excellent qualities. Just to name a few, besides the high standards and professionalism, we highly appreciate the goal oriented and client friendly approach, and last but not least, we see in Reff & Associates not only a law firm, but a long-term partner that is a key success factor in any M&A project.
NAME OF CLIENT: Pablo Martínez
COMPANY/FIRM: GRUPO ANTOLIN, global supplier of technological solutions for car interiors with the most complete and wide range of solutions on the market
TESTIMONIAL: We are very pleased with the quality of the legal advice we have received from Reff & Associates – Deloitte Legal Romania so far over the last six years. We have collaborated with different lawyers all way through on different fields such as real estate, corporate, and recently in a complex M&A transaction led by Diana Fejer. The entire Deloitte team has been really dedicated and focused, with a remarkable understanding of the internal needs of our business. They have proven to be very flexible, with an in-depth knowledge of technicalities, and I would point out with a great personal commitment with the success of the transaction.
CLIENT: VALENTIN HEREA, Owner
COMPANY/FIRM: Enigma Trading 2000 S.R.L., one of the most appreciated suppliers for polyethylene and polypropylene household products in Romania
TESTIMONIAL: Ms. Singurel and Mr. Balaceanu proved to be very professional, always there for us, helping us in every step of the way. We’ve been more than happy in our collaboration with Reff & Associates. We built up a solid and trustful relationship and we look forward to working together with them in the future as well.
CLIENT: LAURENȚIU ZAHARIA (General Manager)
COMPANY/FIRM: DEUTSCHE LEASING ROMANIA IFN S.A, part of Deutsche Leasing Group, one of the largest and strongest financial organisations in the world
TESTIMONIAL: In 2020, I had the chance to start a collaboration with Reff & Associates – Deloitte Legal Romania in an intricate cross-border taxation issue. Our collaboration was later extended to several other tax related projects and disputes in which their prompt and knowledgeable help was instrumental in finding early solutions, which were later endorsed by the tax authority. Emanuel Bondalici is a dynamic and proactive lawyer, whose client-oriented approach has proven to be essential in anticipating the best available legal solutions. I strongly recommend Reff & Associates’ team, for their deep expertise in tax litigation, insightful advice, their willingness to explore solutions and their commitment to the success of our projects.
CLIENT: LAJOS CSISZER (General Manager)
COMPANY/FIRM: GRÁNIT PÓLUS ROMANIA
TESTIMONIAL: I have been working for many years on various and very complex litigation matters with Mihnea Galgotiu-Sararu and Ana Galgotiu-Sararu, from Reff & Associates, that helped our company in many challenging projects. They proved excellent litigation know-how, strategic vision and a commercial approach, that made them one of our trusted advisors.
CLIENT: CRISTIAN STROE (Legal Manager IKEA South East Europe)
COMPANY/FIRM: IKEA ROMANIA, Scandinavian chain selling ready-to-assemble furniture
Testimonial: We work with Reff & Associates – Deloitte Legal Romania on various legal topics including Dispute Resolution, on a variety of maters (real estate, consumer and data protection etc). I am very pleased with their work, as we built up a solid and trustful relationship. The litigation partner working for us, Mihnea Galgoţiu-Săraru, has a business approach and a strategic vision, that helps us resolve the matter in line with our commercial interest and with as little disruption as possible.
CLIENT: SEBASTIAN CHOMIAKOW (HR Generalist CE South)
COMPANY/FIRM: STANLEYBLACK & DECKER ROMANIA S.R.L.
TESTIMONIAL: At any time, the team of Reff & Associates – Deloitte Legal Romania has provided us with quick and excellent advise and service in all matters relating to our Romanian labor law topics both in standard processes as well as in any project. We are pleased to have them as partners for our local entity.
CLIENT: ANTOANETA VACAROIU (Legal Consultant Romania & Moldova)
COMPANY/FIRM: AVON COSMETICS (Romania), the fifth-largest beauty company and the second largest direct-selling enterprise in the world
TESTIMONIAL: The employment team of Reff & Associates, led by Florentina Munteanu and having Gabriela Ilie coordinating the day-to-day assistance, is very professional and responsible. The team is highly dedicated, committed to find the right answers for our needs. We are very satisfied with the professionalism the team constantly displays, their understanding of our business and their capability to adapt. We truly value the timely, sound and objective advice and the day-to-day involvement provided in every step of our activity. We would definitely recommend and look forward to continue working with them.
EU AND COMPETITION
CLIENT: VALENTIN TIMIS (Head of Legal)
COMPANY/FIRM: BT LEASING TRANSILVANIA IFN S.A., part of the largest Romanian banking group
TESTIMONIAL: We have been assisted by the competition team during the investigation of the Romanian Competition Council on the market for financial leasing and consumer credit, whereby three of the companies from our group (Banca Transilvania group) were investigated for an alleged cartel on exchange of sensitive information. They managed very professionally the defense, the team was fully involved in understanding the industry/activities and to find creative explanations. We praise Florentina for being very pragmatic, she adapts the theoretical advice to our business needs. We appreciate very much Andrea’s commitment and dedication to our project; she is also a very nice person to work with.
REAL ESTATE AND CONSTRUCTION
CLIENT: OVIDIU SANDOR
COMPANY/FIRM: Mulberry Group, real estate development firm
TESTIMONIAL: We are counting on Reff & Associates’ real estate team and their valuable assistance for our most complex projects and complicated legal matters. There were numerous occasions where the real estate team supported us until a solution was found for untangling the legal intricacies and proved an in-depth understanding of our business strategy. In particular, Irina Dimitriu has been our trusted legal advisor over the years, this being the reason why we entrust her (and the team) with our most sensitive real estate projects.
CLIENT: VIVIANA PAVEL (Real Estate and Development Manager)
COMPANY/FIRM: IKEA ROMANIA, Scandinavian chain selling ready-to-assemble furniture
TESTIMONIAL: Reff & Associates team has been our trustworthy legal advisor for almost a decade now. Irina and her team assisted us with a wide range of legal services during our expansion on the Romanian market, starting with due diligence analysis, continuing with the acquisition phases and last, but not least, with complex construction and operational matters.
They are our “go-to” consultant. Irina and her team gained our confidence with their in-depth legal and technical knowledge as well as their commercial oriented approach while providing us with innovative solutions on complex aspects of law.
Working with Irina and her team all along these years was an outstanding experience I truly enjoyed because beyond their focus on high professionalism, instilling a culture of perfectionism in all their deliverables and a top-notch work, the empathetic approach and invaluable in depth risks overlooking and analysis, Irina and her team helped IKEA to have a 360 degrees coverage of all possible situations encountered into the IKEA complex projects life span.
I trust continuing being assisted by Irina and her team in our IKEA ambitious expansion plans for upcoming years, will strengthen even more the successful contribution of Irina and her team to IKEA projects.
CLIENT: VOICHITA LEFTER (Policy & Changemaking Partner)
COMPANY/FIRM: Matei – Borbely + Partners, Public Affairs
TESTIMONIAL: I am delighted to highlight the exceptional collaboration with Mrs. Irina Dimitriu in her position of permanent member to the AREI Board. She was part of this endeavour from its origin as the company she represents, Reff and Associates, was one of the founding members of the Association.
Mrs. Dimitriu proved to possess in depth knowledge of all legal matters pertaining to the scope of the Association, and in particular to the real estate industry, in her capacity of Head of Real Estate Practice within Reff and Associates. Herself and her team demonstrated excellent capacity of understanding the economic context, preparing and applying a well-fitting and practical scenario to alleviate the impact on the industry and her contribution was essential towards ensuring the success of the Association initiatives from the legal perspective.
We particularly appreciate their ability to ‘think outside the box’ and come up with innovative solutions, which are then thoroughly analysed, scrutinized and expressed in a coherent, easy to follow manner, accessible to all irrespective of the legal background.
Burz Pinzaru Andrei, Managing Partner
What do you see as the main points that differentiate Reff & Associates SCA from your competitors?
We are different from our competitors in several ways:
- For the last 5 years we have consistently been the fastest growing law firm in the Romanian market;
- With more than 70 lawyers, we are one of the top 5 largest firms in Romania, which allows us to achieve high levels of specialisation per each area of practice, gives us resources to invest in developing our people and permits us to handle in the same time multiple complex projects without making any compromise on quality.
- We are global, yet grounded. Being part of Deloitte Legal (over 2,500 lawyers in 85 countries) and the broader “Deloitte family”, we not only have access to legal international best practices but we are distinctive in our ability to combine legal expertise with financial, tax and accounting expertise, handling multidisciplinary projects at a uniquely superior level, to the benefit of our clients. Given the consistent cooperation with other professionals in Deloitte, our lawyers have tax, financial or accounting knowledge superior to other law firms, allowing them to better understand the business needs and issues of the clients and come up with innovative solutions. This combination is appreciated by the clients as being particularly powerful in areas like M&A, Tax Controversy, NPL and finance transactions.
- While we are a mature and leading legal practice in all areas of business law, we are also at the forefront of transformation of the legal profession. For example, we have launched a new service offering, Legal Management Consulting (LMC), a service dedicated to helping General Counsels overcome the challenges that legal departments are facing today. In developing this approach, we brought together leading experts in law, operating model transformation, business and technology to focus on how business could modernize the way legal needs are addressed. As of now, we are the only law firm delivering such services in Romania.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
We contemplate growth across all practice areas of the firm, with Corporate M&A and Litigations as key drivers, followed by Real Estate, Banking and Competition Law. In addition to our long standing track record in transaction work which is fueled by the economic environment, we see a growth in demand for legal risk management services in various areas of practice (e.g., white collar crime, GDPR, personal liability of top management, tax evasion and money laundering risks). Companies are navigating an increasingly risky legal environment, triggering both risks of material fines as well as reputational risks, and we are ideally positioned to assist in these areas given the ability to combine our legal expertise with the broader risk management capabilities in Deloitte.
What’s the main change you’ve made in the firm that will benefit clients?
There are four pillars on which we focus to the ultimate benefit of our clients: attracting, developing and retaining top talents, dedication of our senior people to addressing our clients’ demands, incorporation of technology in our day to day work so that we can deliver more effectively to our clients and working closely with the global Deloitte Legal network to serve our clients across geographies and put international best practices at work for the benefit our clients.
Is technology changing the way you interact with your clients, and the services you can provide them?
We are embracing technology in various ways, from implementing contract automation tools to embedding A.I. and robotics in the way we deliver our work to the clients. Our approach is not limited to only embracing technology, but also tried-and-tested ways of improving processes, which allows us not only to deliver our legal services in a more effective way to our clients, but also help legal departments improve efficiencies and increase the value they deliver back to their business.
Can you give us a practical example of how you have helped a client to add value to their business?
Reff & Associates assisted a real estate fund recently in the acquisition of a portfolio, which, at EUR113 mln deal value, is one the largest executed in Romania in 2019. The project was not only highly complex, involving multiple teams (real estate and banking), but also a cross-border project and had to be executed under extremely tight deadlines. Besides the complexity of the transaction per se, has tested our strength, endurance and capacity to work under harsh time constraints which proved once again our ability to deliver at the highest standards.
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?
We have been growing fast for the last six years and are now one of the largest five law firms in Romania (by headcount). We have a strong foundation based on well-structured service lines, a broad client portfolio and a strong reputation.
We see growth continuing on a platform which was never stronger: the well-structured service lines, the client portfolio and reputation, the close integration with Deloitte fiscal, risk, financial advisory and consulting practices, and the global network. We see ourselves as a progressive firm responding to present-day talent aspirations and to market expectations that law is part of integrated business solutions. In three years’ time, we should be not one of the largest in the country but also a leader of innovation in the legal profession, driving efficiency and profitability through automation of processes and leveraging multidisciplinary and global integration as part of Deloitte Legal.
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