Pryor Cashman partners Michael Campoli, Robert deBrauwere, and Michael P. Dunworth, along with Taylor Weinstein assisted with the creation of a joint venture, Muserk V.I.D., which is described as a new artificial intelligence technology-driven media management agency intended to combat the piracy of Japanese video and music content worldwide. Muserk V.I.D. is a new entity formed between Muserk, a global rights music and video management agency, and Video Research, leading Japanese marketing, and media research company.
Reporter Chris Eggertson of Billboard, who covered the deal, noted that:
[The] venture “will service, manage and protect the online rights of the major broadcasters, networks, and production companies of Japan, around the world,” according to a release announcing the deal. Through the partnership with Muserk, Video Research – which provides marketing, media, and TV audience research for leading media firms and advertisers in Japan – will utilize Muserk's AI technologies, M-Match and M-PAC, to manage and protect its clients' online video rights.
The full article in Billboard can be viewed here.
The Pryor Cashman team also provided corporate, tax, and intellectual property guidance on behalf of the combined entity. In addition to Billboard, additional coverage of the partnership was picked up by Yahoo!, Deadline, and Celebrity Access, among others.
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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
