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ARTICLE · 23 MARCH 2026

SANAE TOKEN: Japan's Meme-Coin Scare

In late February 2026, a meme coin called "SANAE TOKEN" began circulating online and was promoted as an "incentive token" for a political-adjacent project.

JapanTechnology

What Happened?

In late February 2026, a meme coin called "SANAE TOKEN" began circulating online and was promoted as an "incentive token" for a political-adjacent project. This story has garnered widespread media attention due to the token's branding being linked to Japan's sitting Prime Minister, Sanae Takaichi.

On March 3, 2026, Prime Minister Takaichi denied any connection to "SANAE TOKEN," stating that neither she nor the Prime Minister's Office had approved or endorsed it. News coverage also indicates that Japan's Financial Services Agency (FSA) is reportedly considering looking into the parties involved.

Legal Issues:

1. Risk of being characterized as an unregistered crypto-asset exchange business under the Payment Services Act

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