Administrative Court Bayreuth Confirms That Use Of Custom Audience On Social Media Requires Consent Of Data Subjects

On June 15, the Bavarian Data Protection Authority ("DPA") published a press release stating that the Administrative Court of Bayreuth confirmed in a preliminary injunction the opinion of the Bavarian DPA on the use of a custom audience on social media (source document in German). The court confirmed that the processing of personal data in connection with a custom audience requires the individual's consent.

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