Intellectual property in Morocco

Bakouchi & Habachi - HB Law Firm LLP

Bakouchi & Habachi – HB Law Firm LLP is widely acknowledged as a key player in corporate, financial and litigation matters, and its strong IP capability derives from its presence in these areas. The firm frequently assists international businesses with licensing and franchising agreements, regulatory compliance, IP protection and disputes. Salima Bakouchi, who is praised for her ‘efficient management of trademark matters', and Kamal Habachi are the lead partners.

Practice head(s):

Salima Bakouchi; Kamal Habachi


‘Good knowledge in trademark law.’

‘Salima Bakouchi – efficient management of trademark matters.’

Key clients

Emaar Group

Lesieur Cristal

Wafa Assurance

AXA Assurance

Coats Maroc

Marsa Maroc

Société Marocaine des Tabacs

British American Tobacco

Microsoft Maroc

Alpargatas ‘Havaianas’


British American Tobacco


Kleinberg & Lerner, LLP (Skechers)

Total Maroc

Atlas Nord Hydrocarubure ‘Cepsa’


Kettani Law Firm

Kettani Law Firm has a broad-ranging IP practice that encompasses trade mark counterfeiting and the protection of patents, designs and copyright, as well as data privacy matters. Key corporate partner Nadia Kettani leads practice, while head of litigation Rita Kettani, who is highly regarded for her work on counterfeiting matters, is the main practitioner for IP disputes. Kettani and associate Asmaa Qachach frequently represent clients before the CNDP, Morocco’s data protection authority.

Practice head(s):

Nadia Kettani; Rita Kettani

Other key lawyers:

Asmaa Qachach

Afrique Advisors

Afrique Advisors is increasingly involved in large-scale IP transactions in the Moroccan market, having carved out a presence in the market in the last two years. The work stems largely from the firm’s busy corporate practice, though it provides increasingly specialised advice on licensing agreements, unfair competition and trade mark and patent infringement matters. Corporate and tax partner Laila Slassi leads the practice, in which associate Hajar Benyachou also plays a key role.

Practice head(s):

Laila Slassi

Other key lawyers:

Hajar Benyachou

Dentons Sayarh & Menjra

Dentons Sayarh & Menjra launched a new IP practice in 2020 with the hire of Ahmad Hussein from HHH Avocats. He brings extensive experience in all aspects of intellectual property law, as well as franchising, distribution, prosecution and litigation.

Practice head(s):

Ahmad Hussein