Intellectual property in Morocco

Bakouchi & Habachi - HB Law Firm LLP

Bakouchi & Habachi - HB Law Firm LLP is known for its corporate, financial and litigation work, in which IP is a key component. The firm advises numerous international businesses on licensing and franchising agreements, regulatory compliance, IP protection and disputes. The practice, which is led by partners Salima Bakouchi and Kamal Habachi, recently assisted Microsoft Corporation with a campaign to combat the sale of unlicensed software in Morocco, which included conducting raids and pursuing litigation to protect its copyrights.

Practice head(s):

Salima Bakouchi; Kamal Habachi

Key clients

Marsa Maroc

Wafa Assurance

Emaar Group

Samsung

AL OMRANE Group

Abengoa Group

Microsoft Corporation

Lesieur Maroc

Amazone

Lesieur Cristal

Total Maroc

(Vivo energy “Shell)

ALPARGATAS “Havaianas”

Wafa IMMA

AXA Assurance

Sanad Assurance

Société Marocaine des tabacs

NOVOMATIC AG

British American Tobacco

Kleinberg & Lerner, LLP (Skechers)

ATLAS NORD HYDROCARBURES (“Cepsa”)

Work highlights

  • Assistance to Microsoft with all of its IP matters, awareness campaign, warning letters and actions. Also, legal assistance in the campaign related to unlicensed software and protection of Microsoft copyrights.
  • Legal assistance to Alpargatas in the campaign related to unfair competition and counterfeiting, through an awareness campaign, warning letters and legal assistance before the Custom Authority regarding the trade mark “Havaianas”.
  • Legal assistance of Philip Morris in terms of opposition, before the Custom Authority.

M. Mehdi Salmouni-Zerhouni

M. Mehdi Salmouni-Zerhouni is a well-established IP boutique with a strong track record in the management and protection of IP rights that dates back more than 30 years. Name partner Mehdi Salmouni-Zerhouni is regarded as one of the leading practitioners in Morocco and has seen his roster of large international clients grow substantially in recent years. IP consultant Daoud Salmouni-Zerhouni joined the firm after years of assisting Supreme Court barristers in France.

Practice head(s):

Mehdi Salmouni-Zerhouni

Other key lawyers:

Daoud Salmouni-Zerhouni

Kettani Law Firm

Kettani Law Firm focuses predominantly on disputes involving trade mark counterfeiting and the protection of patents, designs and copyright. Nadia Kettani leads the highly regarded corporate practice, which oversees the firm's growing flow of trade mark and patent registration work. Head of litigation Rita Kettani is the main contact for IP disputes and she is particularly known for her work on counterfeiting matters.

Practice head(s):

Nadia Kettani

Other key lawyers:

Rita Kettani

Afrique Advisors

Afrique Advisors is a specialist business law firm that has become increasingly involved in large-scale IP transactions. The practice, which is led by Laila Slassi, handles a broad range of commercial IP matters, including the protection of brand names and copyright. Associate Salma El Jazouli is also involved in corporate and IP matters.

Practice head(s):

Laila Slassi

Other key lawyers:

Salma El Jazouli

Key clients

CERPHOS

radiomaarif.com

Work highlights

  • Advising CERPHOS, a subsidiary of Group OCP, on various intellectual property matters.
  • Advising RADIOMAARIF.COM, a cultural podcast company, on various intellectual property matters related to its activity.