Firms in the Spotlight Intellectual property: filing/prosecution

Reinhold Cohn & Partners

Reinhold Cohn & Partners logo

Reinhold Cohn Group (RCG) is the leading intellectual property firm in Israel. As the largest and earliest established IP firm, RCG offers premier expertise in filing, prosecution, renewals, protection, oppositions, opinions, due diligence, freedom to operate, enforcement, litigation, licensing, commercialisation and evaluation, portfolio management and strategic counselling in all areas of intellectual property such as …

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Intellectual property: filing/prosecution in Israel

Adin-Liss, Law Offices

Adin-Liss, Law Offices has a strong reputation in IP, and is engaged by global companies from the media and retail sectors to register their designs and brands. Moreover, the firm is frequently engaged by firms across the world to assist with Israeli IP matters. Founding partners Dan Adin and Eran Liss are both experienced in managing large trade mark portfolios and handling  proceedings before the trade mark and patent office.

Practice head(s):

Dan Adin; Eran Liss


Adin Liss is a small firm that devotes a lot of time to its clients and does an excellent job handling their files.’

Dan Adin and Eran Liss both do an excellent job handling patent oppositions filed in Israel by our company.’

Key clients



Japan Tobacco


Abercrombie & Fitch

Wizz Air



Mylan Pharmaceuticals




Spotify AB Ltd.

Work highlights

  • Representing K.S. Kim International Ltd. in defence against patent infringement proceedings brought by Millenium Pharmaceuticals and additional companies.
  • Representing the US brand Greenwich Polo Club in defence against a civil claim for trade mark infringement filed by the owner of the brand Beverly Hills Polo Club.
  • Representing Yupoong, Inc. in opposition filed by the client against a trade mark application.

Cohn, de Vries, Stadler & Co.

Cohn, de Vries, Stadler & Co., which was established in December 2020, was founded by Ilan CohnDavid de Vries and Svetlana Stadler, all of whom were previously senior patent attorneys at Reinhold Cohn & Partners. The team, having been followed by most of its clients to the new practice, continues to advise on complex patent applications relating to the pharmaceutical, engineering and technology sectors.

Practice head(s):

Ilan Cohn; David de Vries; Svetlana Stadler

Drori-Stav & Co.

IP boutique Drori-Stav & Co. handles the full spectrum of filing and prosecution matters for its clients. In 2020, the firm underwent a restructuring and it now has a European branch that complements its longstanding domestic practice. The team regularly works with IP groups in other jurisdictions on the protection of their clients' rights in Israel. Both Iyar Stav (who was promoted to partner in 2019) and Yonatan Drori are experienced in drafting patents and filing trade marks for well-known brands.

Practice head(s):

Yonatan Drori; Iyar Stav

Other key lawyers:

Avihay Gilboa


‘The team at Drori-Stav&Co. is highly professional. We’ve run across their name in a simple google search while looking for a law firm to handle our trade mark registration. We were warmly welcomed, the whole process was clearly explained and the mission was completed to our satisfaction. The team kept us updated the whole time, consulted with us, and any question we’ve had along the process was immediately and fully answered.’

‘Both Yonatan and Iyar were highly available for us, both has impressive knowledge and great attitude. It was a pleasure working with them.’

‘The practice is very talented with regards to patent prosecution in the software area.’

‘Yonatan Drori and Iyar Stav are excellent patent practitioners that produce high quality patents, particularly in software.’

Ehrlich Group

Ehrlich Group is a market-leading firm in all areas of IP filing; the firm manages the portfolios of a great number of multinational companies from various sectors. On the trade marks side, Yehuda Neubauer advises beverages companies on the protection of their brands in Israel. The patent group, many of whom have engineering or scientific experience, works with clients from the pharmaceutical, telecoms and AI sectors on the filing and prosecution of their inventions. Firm founder Gal Ehrlich, who leads the team, focuses on patent matters.

Practice head(s):

Gal Ehrlich; Yehuda Neubauer

Other key lawyers:

Paul Fenster; Maier Fenster; Amit Ehrlich; Hadassa Waterman


The high quality work, understanding of complex technical fields and out of the box patent strategies really stand out.’

We find the firm is extremely innovative in terms of great mix of technical and legal people they have, as well as their billing practices, which are extremely client-friendly and predictable.’

Very professional and up to the details team.

Key clients, inc.

IBM Israel Science & Technology Ltd.

Pfizer Inc.

Google LLC

Amdocs Development Limited

Philips International B.V.

Stratasys Ltd.

Yeda Research and Development Co. Ltd.

Syqe Medical Ltd.

International Rice Research Institute (IRRI)

Work highlights

  • Drafting patents for Yeda Research and Development Co. Ltd. related to COVID19 epidemic tracking and monitoring.
  • Drafting the patent portfolio of Zebra Medical Vision Ltd. as related to their products using artificial intelligence and machine learning algorithms for the automated analysis of radiological scans such as X-ray, CT, and MRI.
  • Representing Bacardi in prosecuting several international trade mark applications.

Eitan Mehulal Sadot, Advocates & Patent Attorneys

Eitan Mehulal Sadot, Advocates & Patent Attorneys' expertise spans both trade mark and patent filing matters, as well as prosecution, portfolio management and strategic planning. The group, which includes lawyers qualified to practice in the US, EU and Australia, is jointly led by Sally Gillis and Shirley Gal.

Practice head(s):

Sally Gillis; Shirley Gal


FISCHER (FBC & Co.)'s team focuses on trade marks; its capabilities include domestic and international IP filing, as well as prosecution proceedings before both the trade mark registrar and the courts. As one of the region's largest firms, the group is instructed by large domestic clients from the media and banking sectors. Yael Riemer and Amit Dat, who jointly lead the IP practice, advise clients on disputes and commercial transactions respectively.

Practice head(s):

Yael Riemer; Amit Dat

Other key lawyers:

Omri Rachum-Twaig; Kobi Barkan; Tamara Dreiman

Key clients

Servotronix Motion Control Ltd.

Reshet Media Ltd.

Israel Discount Bank Ltd.

Amot Investments Ltd.

Modan Electronics Ltd.

My Baby Ltd.

Israel Hayom Ltd.

See Security Ltd.

Car-Freshener Corporation

Natali Seculife Holdings Ltd.

Bug MultiSystem Ltd.

Work highlights

  • Representing Reshet Media before the Israeli Trade mark Registrar with respect to several objections relating to trade mark applications.
  • Representation of Israel Discount Bank in legal proceedings with respect to protection of trade marks.
  • Representation of Amot before the Israeli Trade mark Registrar in initiating an opposition for the registration of a trade mark application by a third party.

Fisher Friedman IP Group

The patent attorneys at Fisher Friedman IP Group are highly experienced in protecting inventions in Israel and globally. Working with technology transfer organisations is a focus; the firm advises offices from across Israel on the protection of the results of research and development projects. Given their respective PhDs in chemistry and molecular biology, founding partners Michal Fisher and Nathalie Friedman are able to work with clients in the technology sector on the filing of complex inventions.

Practice head(s):

Michal Fisher; Nathalie Friedman

Other key lawyers:

Eran Silverman; Liora Bogin


‘This is a relatively new firm that has succeeded in attracting clients and excellent staff and grow impressively while holding a very high standard of responsiveness and quality. The practice is build on local clients (and not inbound) and the team is used to being challenged and serving a touch audience. Shows their strength and diligence.’

Fisher Friedman is unique in it’s personal attention and service oriented staff members. The paralegals are particularly knowledgeable on all procedures and they have the capabilities to supply us with answers to all of the procedural questions we have. In comparison to other firms I think I need to point out that this team is always available to assist and can be reached easily when required.’

Michal Fisher and Nathalie Friedman are the founders of the firm. They are hard working, top quality adviser and patent practitioners and fantastic to work with. They are very active on their local market which is very competitive. I believe it is their kind, yet confident, and open attitude that sets this team apart. We greatly enjoy working with them. You are not just another client.’

What makes the individuals I work with at FFIPG stand out most is that we all work together as a team. Ego does not play a part. We feed off each other and we challenge each other. In addition, they are extremely dedicated both to their profession and to us as their client. Their availability is one of the best I have experienced and they are a pleasure to work with. I’d like to specifically mention Michal Fisher and Eran Silverman as stand-out partners.

Professional, pleasant, serious.’

I work directly with Dr. Nathalie Friedman, who is an exceptionally gifted Patent Attorney, knowledgeable and a strategic thinker! A pleasure to work with. I feel she takes part in our company innovation process and makes an effort to understand the inventions we are looking to protect as well as our business goals. I enjoy the process of working together as well as the results achieved – a strong IP portfolio that gives us the edge.’

Key clients


Guerbet (Accurate Medical Therapeutics)

Numerous leading Technology Transfer organizations in Israel

XACT Robotics

Microbot Medical

Applied Materials Israel Ltd.



BlueGreen Water Technologies


Work highlights

  • Drafting, filing and prosecuting Accurate’s patent portfolio in preparation of the company’s acquisition by Guerbet.
  • Handling the drafting and prosecution of the Patent & Trademark portfolio of XACT Robotics, enabling it to raise $36m.
  • Managing the IP portfolio of Medasense.

G&A Glazberg, Applebaum & Co

G&A Glazberg, Applebaum & Co is heavily involved in all areas of intellectual property. It works with multinationals, domestic companies and research institutions on the registration and protection of their inventions, designs and branding. Computer-related patent applications are a notable area of specialism and the firm counts numerous tech companies in its client list. Ziv Glazberg, who focuses on patents, works closely with start-ups on the protection of their inventions; in 2020, he worked with four Israeli unicorn companies. Glazberg co-heads the practice with trade marks specialist Nadav Applebaum.

Practice head(s):

Ziv Glazberg; Nadav Applebaum


‘In the last ~15 years, I’ve had experience with about 5-10 different law firms, while working for several hi-tech companies / different fields. The overall “quality” in G&A is rather exceptional. The patent agents/lawyers I worked with in G&A are more intelligent (e.g. quickly grasp the technical subject matter), more autonomous (I can “fire and forget”) and more communicative (e.g. when processing feedback/remarks from the client; but also personally, e.g. humility!) than others that I’ve seen in the field.’

Ziv Glazberg, with his firm (G&A), keeps impressing me even after years of working together. I’ve worked with G&A for some years now, while being in 2-3 different organizations myself. Even the interns and other team members in G&A seem to be of higher quality than their competitors.’

‘If it’s not clear by now, I hold the utmost respect for Ziv Glazberg. I can safely vouch for him being one of the top professionals in his field in Israel. He’s an exceptionally bright individual. Apart from quickly grasping the technical subject matter, he further builds upon it and derives implications and suggested actions. In one of our first meetings, I suddenly realized that I’m not taking any notes as per my usual control-freakiness nature. This meant just one thing: I completely trusted him and his brains, and felt like I’m in the best hands possible.’

‘Apart from the great feeling of being able to “fire and forget”, or the unique professional opportunities to brainstorm together with Ziv future courses of action or niche technical details that no other patent lawyer would have the mental capacity to entertain, there are even more important feelings involved: the few people like Ziv that I’ve met in my life give me hope or “good” in general. When someone is as professional as Ziv, and still shows humility and generally being a nice person, it motivates me to be a better person myself. I’m not exaggerating. He probably sets an example to more people and in more fields than he is aware.

‘I have very good experience from the personal attention I get from Mr. Ziv Glazberg including explanations and strategic and business thinking not only legal perspective.’

Key clients


Xinova, LLC



Cyber 2.0

Amiad Water Systems Ltd.

Conduit (Como)

Spot Ltd.


OSR Enterprises AG

Technion Research & Development Foundation Ltd.

Taboola LTD

Adama Design Inc.

Get Fabric Ltd.


Perion Network Ltd.


Work highlights

  • Advising IBM labs in Israel on IP-related matters.
  • Handling Innovid’s patent and trade mark portfolio, which includes 2 pending patent applications, 14 issued patents and 5 trade marks.
  • Advising Zeep HK on IP development.

Herzog Fox & Neeman

Herzog Fox & Neeman, which is one of Israel's premier full service firms, is well-equipped to assist global clients with the protection of their designs and brands. The team is capable of managing both domestic and international trade mark portfolios, while the firm expertise in the hi-tech sector enables it to work with start-ups and companies from emerging industries such as fintech and blockchain to develop IP strategies. Practice head Karen Elburg is experienced in both contentious and non-contentious IP matters. Jenia Melkhior is recommended for trade mark and domain name portfolio management.

Practice head(s):

Karen Elburg

Other key lawyers:

Jenia Melkhior; Adar Bengom


‘Excellence – and consistency,’

‘Quality of work and client sensitivity.’

‘Excellent service; exceptional knowledge. Really creative in coming up with solutions.’

‘Karen Elburg is top notch’

‘The team, and in particular Karen Elburg and Jenia Melkhior, are not only very knowledgeable in IP in general, but also in specifics of the gaming industry. They are also pleasant to work with as they provide straight to the point advice even in complicated matters, so exactly what our clients need.

‘Knowing Karen Elburg for a while, I confirm she is not only a lovely person, but also full of energy and very ambitious to grow the practice. She is always my “go to” person for any IP matter in Israel, including TM filings.’

‘Herzog, Fox & Neeman are able to provide additional services over and above basic TM prosecution, and in particular have an excellent reputation for licensing/tech transfer type work in the context of multi-national transactions with an Israeli component. I have not yet had an opportunity of instructing the Herzog team in this latter area before, but I would not hesitate to do so.’

‘I’m not in a position to comment on what makes HFN unique. However, these are some key strengths: Very knowledgeable on internet domain names and related topics. This has been of great assistance in purchasing a portfolio of domains and their ongoing management. In-house experience and expertise. For example, able to provide guidance on foreign tax issues. A wide range of specialist contacts that they can refer to where necessary. Always available, even at short notice.’

Key clients

Dremio Corporation

Pro Sportority (Israel) Ltd.

Novolog (Pharm-Up 1966) Ltd.

Magen David Adom in Israel

Bionic 8 Analytics Ltd.

Rani Zim Shopping Centers Ltd.

888 Group

Hazera Seeds Ltd.

ATL 3 Limited Partnership

Israel Electric Company

Go Global Travel Ltd.

Work highlights

  • Advised  Pro Sportority on the trade mark aspects of the launch of its new VOLTAX platform at the same time of a significant rebranding project.
  • Assisting 888 Group with new applications being filed and prosecuted in various jurisdictions to enable its business expansion, contending with pre-existing marks and rights holders and providing creative solutions to anticipated and actual disputes.
  • Advised Magen David Adom on numerous trade mark applications for this client, in order to formalize its rights in its well-known, long-standing trademarks and provide grounds for defending them against third-party misappropriation attempts.

Liad Whatstein & Co. Law Office

At IP boutique Liad Whatstein & Co. Law Office, the filing practice complements the firm's first-class litigation work. The team assists clients from the life sciences, defence and telecoms sectors with the drafting and prosecution of patent applications, and also works with global fashion brands, beverage companies and cosmetics companies on the management of their trade mark portfolios. Name partner Liad Whatstein, who is widely regarded as a top litigator, also advises on patent term extensions. At associate level, Ofir Livnat is recommended for complex trade mark prosecution.

Practice head(s):

Liad Whatstein; Amira Mangelus

Other key lawyers:

Anna Franco; Ofir Livnat

Key clients





The State of Israel







Hearst Corporation

Fruit of the Loom

Eli Lilly

Leo Pharma



Ralph Lauren


Tory Burch

Paramount Pictures Corporation

Pharma Israel

The H.D. Lee Company

Wrangler Apparel Corp.

The North Face Apparel Corp.

Jansport Apparel Corp.











Kanye West

Brown Forman (Jack Daniel’s)

Spin Master

Moose Toys




Novo Nordisk



NBC Universal

20th Century Fox



Dr. Fischer Pharmaceuticals


Triumph Motorcycles

University of Iowa Research Foundation

Prudential plc


Homag Group AG

Immunogen Inc.

Advanced Accelerator Applications (a Novartis Corporation)

Axcella Health Inc.

Olaplex, Inc.

Work highlights

  • Prosecuting non-traditional trade marks (3D, slogans, color combinations, product trade-dress, etc.) for numerous international brand owners, including Crocs, Abbott, Lundbeck, Merck, Viacom, Novo Nordisk and many others.
  • Prosecuting petitions for for numerous clients, including Merck, Novartis, Lundbeck, Abbvie, Sanofi, Takeda and many other clients.
  • Advising various companies (including Merck, Novartis, Lundbeck, AbbVie, Sanofi and many others) on obtaining allowance of strategic patent applications relating to various dosage forms and dosage regimens.


Luthi+Webb's patent attorneys work with multinationals and start-ups operating in the life sciences, pharmaceuticals, agricultural and technology sectors. It excels in advising clients on the protection of new inventions, as well as strategic planning. Many of the practitioners in the group have scientific academic backgrounds, including practice head Cynthia Webb. With a PhD in immunology, Webb has extensive knowledge of the biotechnology sector and works with numerous academic and commercial clients, including Teva, on patentability assessments, due diligence and the drafting of patents.

Practice head(s):

Cynthia Webb


‘Super professional, super efficient, always available.’

‘ I only work with them. So pleased I don’t need/want to compare or replace them.’

Key clients

Mapi Pharma Ltd.

Teva Pharmaceuticals Ltd.

Yissum Technology Transfer Co. of the Hebrew University

Innovation and Tech Transfer Unit, Tel Aviv Sourasky Medical Center

Tel Hashomer Sheba Technology Transfer Company of The Sheba Medical Center

RAMOT at Tel Aviv University Ltd.

Technion Research and Development Foundation Ltd.

Hadasit Medical Research Services & Development Ltd

The National Institute for Biotechnology in the Negev Ltd. Ben Gurion University of the Negev

Edwards Lifesciences Inc.

Yeda Research and Development Co. Ltd.

Perrigo Israel Pharmaceuticals Ltd.

Adama Agricultural Solutions Ltd.

Evogene Ltd.


The Luzzatto Group

With offices in Tel Aviv and Omer, The Luzzatto Group's prosecution department handles domestic and foreign patent, trade mark and design applications and registrations. Emanuel Manzurola, who has a PhD in chemical engineering, leads the patent prosecution team and primarily works with pharmaceutical clients. The trade mark prosecution group, which is led by Michal Luzzatto, frequently handles complex proceedings for fashion clients. The firm has a number of new arrivals in 2020, while Oren Winer departed to join Liad Whatstein & Co. Law Office.

Practice head(s):

Emanuel Manzurolla; Michal Luzzatto; Amir Palmery

Other key lawyers:

Kfir Luzzatto; Lilach Luzzatto-Shukrun; Adina Cohen;


We found a quite unique combination of legal and technical (engineering) skills, especially in our field of activity, that can not only process new ideas but also give valuable insights regarding the innovation aspects and opportunities, helping our engineering teams to focus on the core innovative aspects and avoid potential conflicts with existing IP.’

Very responsive and quick.’

Super professional, small details, strategic thinkers.’

Dr. Kfir Luzzato is not only a highly experienced professional in this field, but also excels in communication, easily reachable and creating a friendly atmosphere in which ideas can be freely discussed (not trivial for inventors and developers), usually ending in new, valuable concepts.

Key clients


Negev Nuclear Research Center

RAFAEL – Advanced Defence Systems Ltd.

Novartis Pharma AG

Pfizer Inc

F. Hoffmann- La Roche AG

Ben-Gurion University of The Negev

Eli Lilly and Company

Deutsche Telekom

ORMAT Technologies Inc.



Kennametal Inc.

Israel Chemicals

FMC Corporation


Lyft Inc.



Alcon Inc.

The State of Israel, Ministry of Agriculture & Rural Development

Valentino S.p.A.


Goodyear Tire & Rubber Company


Nilit Ltd.


Work highlights

  • Advising Deutsche Telekom AG on patent prosecution matters.
  • Successfully prosecuted important trade mark cases on behalf of Alcon covering commercial products that were rejected on the basis of a tough descriptiveness argument.
  • Assisting Ben-Gurion university with patent drafting and prosecution.

M. Firon & Co Advocates and Notaries

M. Firon & Co Advocates and Notaries' expertise spans all areas of IP. The group handles the drafting, filing and maintenance of patents and trade marks, both at a domestic and international level. As a full-service firm, the firm is able to meet the needs of international clients from the health, telecoms and electronics sectors. Eran Presenti, who leads the practice, has experience which stretches beyond IP to complementary areas such as computer law and defamation.

Practice head(s):

Eran Presenti


‘Eran Presenti and his colleagues at M. Firon & Co. have offered us assistance with trade mark matters in Israel. He and his team are experts in their field and offer pragmatic and commercial advice. They have assisted us achieve excellent outcomes for our clients in challenging circumstances and offer excellent value.’

‘Eran and Tzili Olshan Shariv are personable, responsive and a pleasure to work with. We would recommend them to clients, colleagues and other overseas associates for trade mark and design matters in Israel.’

Key clients

Bosch Group


Cardinal Health

HTC Corporation

Dell Inc.

Dan Hotels

Baidu online network technology Beijing Co Ltd.

ZEO Alliance Venture Corp.

NSYNC Developments Ltd.

Immatics Biotechnologies GmbH

Alonial Ltd. (McDonald’s Israel)

Work highlights

  • Assisting Bosch Group with the registration of its patent and trade mark portfolio in Israel.
  • Acting for ExxonMobil on the registration of its trade mark portfolio in Israel.
  • Acting for McDonald’s Israel (Alonial Ltd.) on the registration of its designs in Israel, the European Union, Switzerland, Japan, Taiwan, India, China, South Korea, Philippines, Argentina, Brazil, Mexico, Hong Kong, Singapore, Thailand, USA, Russia, New Zealand and Australia.

Meitar Law Offices

Meitar Law Offices' trade mark practice manages the portfolios of an extensive range of multinational clients, including some of the most recognisable names in the social media, e-commerce, aviation and cybersecurity sectors. The IP practice is led by Yoav Oestreicher, who previously practised in the US and is well-placed to advise on international IP protection strategies. David Mirchin, who heads up the technology practice, handles licensing agreements and the IP aspects of large M&A transactions in addition to trade mark filing.

Practice head(s):

David Mirchin; Yoav Oestreicher


‘Together with excellent legal know how and keen minds, the Meitar team go the extra mile to ensure that they fully understand their clients’ businesses and exact requirements.’

‘Yoav Oestreicher leads a great team, with very able assistance from Adi Zoabi. As well as providing first rate legal advice, they have gone to some effort to understand the specific needs of, and difficulties faced by, our business.’

Key clients

Phillip Morris


Cadence Design Systems Inc.

Cell Design Labs, Inc.

ZAP Group LTD.

Start-Up Nation Central


Gazit Globe


Work highlights

  • Managing Philip Morris’ trade mark portfolio in Israel consisting of hundreds of registrations. This includes, prosecution of new applications from filing to registration, including advising the client regarding and responding to Office Actions, filing renewals of registrations, conducting trade mark availability searches and providing advice on distinctiveness of prospective trade marks.
  • Managing the trade mark portfolio of ZAP Group LTD., including the filing and prosecution of trade mark applications, and the protection of the client’s brands, as well as management of worldwide trade mark portfolio, including managing oppositions abroad.
  • Coordinated Start-Up Nation Central’s worldwide trade mark strategy, including filings in Israel, the United States, Canada and the European Union for dozens of trade marks.

Pearl Cohen Zedek Latzer Baratz

Pearl Cohen Zedek Latzer Baratz provides a first-class service in all areas of IP, working with recognisable clients from the retail, hi-tech and pharmaceutical industries on the protection of their inventions, designs and branding. Complex prosecution is a particular specialism; the firm files petitions to cancel the allowance of a patent application by client's competitors. Managing partner Zeev Pearl focuses on patents, primarily in the information technology, energy and pharmaceutical sectors. On the trade marks side, Dor Cohen Zedek manages the worldwide portfolios of domestic and international clients. Mark Cohen is recommended for life sciences work.

Practice head(s):

Zeev Pearl; Mark Cohen; Dor Cohen Zedek

Other key lawyers:

Idan Frydman


‘Zeev Pearl is very knowledgeable, business-minded and involved, available, engaged and accommodates. Best I worked with in 20 years. He built a very professional team with high service standards.’

‘First the response time. Second, the capability to separate between material and not. Focusing on what needs to be done.’

‘Dor Cohen Zedek’s availability and knowledge together with the willingness to really help the client and not just bill them is refreshing.’

Key clients

Bayer AG

Sanofi SA


Illumina Inc.


Stratasys Ltd

Nice InContact

Telit Communications PLC

Speedo Holdings B.V. (“Speedo”)

Klil Industries Ltd.

Moroccan Oil

OPKO Health Inc.

Orgenesis Inc.

Vayyar Imaging Ltd.

Ayala Pharma

Prilenia Neurotherapeutics Ltd

Galimedix Therapeutics Inc

CollPlant LTD

Ayala Pharmaceuticals, Inc.


Work highlights

  • Representing Bayer in its first patent term extension request for a biologic drug and a number of confidential patent applications in coordination with efforts done in the US and Europe.
  • Advising Sanofi on a complex prosecution case after Sanofi filed a petition to cancel the allowance of a patent application by Cyprumed.
  • Manages the patent and trade mark portfolio of Vayyar Imaging Ltd. and advising on a $109m financing round.

Reches Patents

Reches Patents assists multinational companies with protecting their inventions and files patents in the US, Europe and Asia, as well as Israel. Founding partner and team head Oren Reches uses his background in electrical engineering to advise clients in the sector on complex patent drafting. Also notable is that the firm has specialist consultants in the fields of chemistry and medical devices.

Practice head(s):

Oren Reches


‘Reches is very knowledgeable of our industry (semiconductors) and understands the inventions easily and profoundly. The drafting process including inventor interviews is completed quickly and with few iterations. The allowance rate is excellent and prosecution usually is also completed quickly and in a satisfactory manner, proving the quality of the drafting.’

‘Oren Reches is very creative in identifying patentable features and exposing the true core of the invention. Drafting is always completed efficiently with few iterations and great results.’

‘Fair prices for very high quality of deliveries. I can consult on any IP matters and have a partner for brain storms. The prices are fixed, with no hidden charges.’

‘Oren Reches is a brilliant patent attorney and highly knowledgeable engineer. He can understand the essence of complex inventions in various engineering fields, within minutes, and form them into accurate, simple yet broad claims. No need to spend a lot of time on explanations. I saw patents written by many patent attorneys. He is the best patent professional I know.’

‘Reches Patents team is very skilful and has a lot of knowledge in the automotive industry, as well as engineering in general. They are very generous, helpful, patient and quickly understand the work that needs to be done. ’

‘Oren is very skilled with a lot of experience. Easy to work with.’

‘The team’s technical skills and ability to interact with the engineering staff efficiently is a tremendous asset. Since this is a boutique firm, communication is also direct and concise and clear.’

‘Oren Reches knowledge of the relevant technical fields is impressive and highly valuable. Oren’s familiarity with big corporates’ culture and needs make him an essential asset. This combined with Oren’s efficiency and “down to business” approach is much appreciated and is key to accomplishing our goals.’

Key clients

Mobileye, an Intel Company



DSP Group

Applied Materials




G-medical innovations

Tower Semiconductors

Todos Technology

Cartica AI

Dust Photonics

Tactile Mobility

Ramot at Tel Aviv University

Technion research and development foundation

Work highlights

  • Supported Tactile Mobility with the IP aspects of multiple investment rounds.
  • Supported G- Medical Innovations with  preparations for an upcoming NASDAQ IPO.
  • Advising Cortica Ltd on patenting inventions.

Reinhold Cohn & Partners

Reinhold Cohn & Partners‘ filing team has expertise in all areas of IP and is frequently sought after by global multinationals requiring assistance with protecting their interests in Israel. The patent practice stands out for its capabilities across multiple industries; Ehud Hausman and Ena Pugatsch lead the hi-tech and mechanics practices respectively. The trade marks practice is led by Ronit Barzik-Soffer, who advises household names in the clothing and perfume sectors. Tamar Morag-Sela  is another key individual. In 2020, Ronnie Benshafrut departed to join Seligsohn Gabrieli & Co, while Ilan Cohn, David de Vries, and Svetlana Stadler left the firm to establish their own practice, Cohn, de Vries, Stadler & Co..

Practice head(s):

Ehud Hausman; Ena Pugatsch; Ronit Barzik-Soffer; Tamar Morag-Sela

Other key lawyers:

Shelly Zohar; Saleit Shahar


The team is proactive and very qualified.’

All our requests always received a prompt reaction.

The Reinhold Cohn team was very dedicated to our activity. Perfectly handled all patents examiners questions, remarks and doubts. The outcome was, that most patents were approved worldwide (more than 70) without or with minimal changes. They showed a lot of flexibility and creativity in their work to provide us with a well establish patent portfolio that creates for us a market “exclusivity” for the patents duration period. Several competitors looked on our patent portfolio and claimed that they will wait for their expiring date since they don’t see any way to make around them.’

Excellent responsiveness and sophisticated attorneys.’

Key clients


Rushdi Food Industries LTD

The Walt Disney Company

Revlon Inc

UBQ Materials


Applied Materials


Audio Pixel

Cardiac sense


Ahava dead sea laboratories

Work highlights

  • Providing strategic consultation to Doona regarding patent protection for the company’s new products, as well as in drafting and filing worldwide patent applications for these products.
  • Providing strategic consultation to UVeye on the development and management of its IP portfolio as well as in drafting, filing and prosecuting patent applications worldwide.
  • Handling all patent due diligence for Sanara in preparation of investment decisions and devising and implementing patent strategies of all companies in which Sanara has invested.

S. Horowitz & Co

S. Horowitz & Co has one of the strongest IP practices of the full-service firms in Israel. The trade marks prosecution department, which sits within the IP practice (that also includes its top-tier disputes team), works with clients from around the world on portfolio management, enforcement before the IPTO and rival application proceedings. Team head Avi Ordo is an 'extraordinary attorney' who specialises in working with global media companies on the protection of their products. Tal Band heads up the broader IP group.

Practice head(s):

Avi Ordo

Other key lawyers:

Tal Band; Dovev Apel; Moran Katz


‘S. Horowitz handles all IP matters for us and provide us with portfolio management and prosecution services, strategic advice and represent us in enforcement matters. I work with many law firms in various territories and find the S. Horowitz & Co. IP team to excel in professionalism, quality of work and availability. They have a unique understanding of the broad picture and I find their ability to offer us a full package of prosecution, strategy planning and enforcement services, under the supervision of the same partners, to be a big advantage.’

‘We have been working intensively with partner Moran Katz, who oversees the management of our IP matters, including our trade marks portfolio and enforcement matters. Moran is a bright lawyer, fast thinking, knowledgeable and practical. She is very responsive and has a great understanding of the industry and our business needs.’

I believe that the quality of people is S. Horowitz’s most significant advantage. The outstanding individuals are responsible for the exceptional level of the service and work products which made then a household name in the market. They also have very good working relations with foreign colleagues, which we find to be advantageous.’

‘S Horowitz provides excellent, cost-effective advice across a wide variety of trade mark and copyright matters. Their business-friendly advice covers everything from TM clearance to prosecution to resolving conflicts in an expeditious manner. their attorneys are very easy to work with and they are extremely responsive’

‘Avi Ordo is an extraordinary attorney and excellent source of knowledge in connection with intellectual property matters in Israel. In addition, he has a really good management in PR, and personal relations with clients and colleagues.’

Key clients

DreamWorks Animation LLC, Universal City Studios LLC, NBCUniversal Media, LLC

Allergan Inc.

Teva Pharmaceutical Industries Ltd.

Toyota Motor Corporation

Sociedad Anónima Damm

UHU gMBh & Co. KG

AROMA Espresso Bar Ltd. (Shefa Franchising Ltd.)

Pelephone Communications Ltd.

OshKosh B’Gosh, Inc. (The William Carter Company)

Nu Skin Enterprises

Paz Oil Company Ltd.

Club Hotel Management (1996) Ltd.

Sano Brunos Enterproses Ltd. (Cosmopharm Ltd.)

Sensio Inc.

Daniel Wellington

Tempur-Pedic International, Inc.

Raytheon Company

Lego Juris A/S

Tel Aviv University

Baidu Europe BV

Health-Ade LLC


Smartair TLV Ltd.

Paris Presents Incorporated

Ingredion Incorporated

WOBI – Insurance Agency Ltd.

Double Shoot Ltd.

U.S. Robotics Corporation

Zakrytoe aktsionernoe obshchestvo Stavropolsky broiler

Odyssey Re Holdings Corp

Kleemann GmbH

Specsavers Inc.

Isracard Limited

Milk & Honey Distillery Limi

Work highlights

  • Representing DreamWorks in trade mark opposition proceedings filed by Perry Ellis International against DreamWorks’ trade mark application for registration of the mark “The Penguins of Madagascar “.
  • Representing Universal in trade mark cancellation proceedings filed by Universal Protein Supplements Corporation d/b/a Universal Nutrition against an Israeli trade mark registration for the mark ‘Universal’.
  • Maintaining and managing Allergan’s trade mark portfolio in Israel, including applying for registration of new trade marks, renewing trade mark registrations, prepare responses to Office Actions issued by the ITMO and providing ongoing legal advice.

Seligsohn Gabrieli & Co

Seligsohn Gabrieli & Co's practice is jointly led by Nahum Gabrieli and Ehud Gabrieli. It advises on all aspects of IP protection and enforcement, and operates an extensive filing practice. The patents group works with clients ranging from private inventors to multinational technology companies on the drafting and filing of patent applications, both domestically and overseas. On the trade marks side, the group is noted for its cross-border expertise; the firm works with retail and manufacturing clients on trade mark prosecution and disputes in China. Patent attorney Ronnie Benshafrut arrived from Reinhold Cohn & Partners in 2020.

Practice head(s):

Nahum Gabrieli; Ehud Gabrieli

Other key lawyers:

Ronnie Benshafrut; Hila Oz-Meyer


‘We have been working with Seligsohn, Gabrieli & Co., which is a high quality IP firm in Israel, for more than 10 years and we appreciate the quality of their work, their efficiency, reactivity and tailor-made advice.’

We would not hesitate to recommend Seligsohn Gabrieli & Co. for trade mark work in Israel: they are some of our most valuable and reliable partners.’

Seligsohn Gabrieli & Co meets all our requirements. Our firm has created a list of trusted partners around the world selected on various criteria and which are recommended to all our offices. Seligsohn Gabrieli & Co features in this selection.

‘Partners Nahum Gabrieli & Ehud Gabrieli are the leading experts in trade mark & designs: they have extensive experience and outstanding expertise in the field of copyright, industrial designs and trade mark prosecution and management. They are dedicated and always available. During our 10-year experience with them we have noted only their strengths including high reactivity, top quality, and a comprehensive strategic vision of every matter we have had with them. What we value the most is their reactivity and the quality of their analysis on complex trademark issues. They provide high quality work in record time. Their trade mark practitioners handle all aspects of trademark prosecution: filing, prosecuting, but also opposition, infringement and enforcement matters. We can rely on them to provide innovative solutions and strategic advice to secure and manage the rights. ’

‘We have been Seligsohn Gabrieli for all our trademark work in Israel for over ten years with great satisfaction. Recently we have started working with their colleagues in Europe too. They are knowledgeable thorough and responsive and I understand from speaking to their competitors that they are also well regarded by their peers in Israel.

‘There is a very hands on approach from the partners and they have been personally involved with most of the business we brought to them. The associates are very involved and well briefed on all the aspects of our work together. Another great aspect is that there is little staff turnover which leads to a greater understanding to our needs.’

‘Partners Udi Gabrieli & Hila Oz Meyer are both excellent, as to is advocate Gal Gross. I know I can reach out to them at any time to assist with local management of issues, provide sound insight to the region and to assist with management of local agents and distributors. ’

‘The law firm has an excellently trained and very reliable team. We have been working together for many years with high satisfaction.’

Key clients


Asos plc

Barkan Winery

Basic Trademark S. A. (Kappa)

Beiersdorf AG (NIVEA)

Cabot Corporation

Carmel Winery

Center for Digital Innovation

Colgate Palmolive Company

Cristiano Ronaldo (JBS Textile Group A/S)

D Lock

Delta Galil Ltd.

Delta Textile Ltd.


Eurofood Marketing 2001 Ltd.


General Electric

Giorgio Armani S.p.A

Gottex Swimwear Brands Ltd.

Guccio Gucci S.p.A



ILAN Car Glass Ltd.

IMI Systems Ltd. (formerly Israeli Military Industries)

Inter Ikea Systems B.V.

Iscar Ltd.

Maccabi Israel Sports Organization

Kelemata S.r.l.

Magic Leap

Magnetica Interactive Ltd.

MAN Truck & Bus AG

Max Brenner

Medtronic Inc.

Mikasa cooperation

Mr Gilad Sasson

Nestle-Societe Des Produits Nestle S.A

New Balance Athletic Shoes Inc.

Osem Industries Ltd.

Perfetti Van Melle S.p.A (Mentos, Chuppa Chups)

Panasonic cooperation

Pandora S/A

Rosoling Ltd.

Sano Bruno’s En

Work highlights

  • Filing and prosecuting patent applications in Israel for IMI Systems Ltd. and manages the company’s patent prosecution and litigation services since 1995.
  • Filing and prosecuting trademark applications in Israel for IBM since 2008, providing the company with ongoing legal counselling regarding trademarks, as well as litigation services.
  • Handling a provisional refusal of Xiaomi’s international registration in Israel, then dealing with eight seizures of counterfeit goods bearing Xiaomi’s famous and well-known trademark registrations “Xiaomi” and “MI”.

Shalev, Jencmen & Co

Despite only being established in 2017, Shalev, Jencmen & Co has quickly developed a thriving IP practice, which includes advising significant electronic companies such as Elbit on strategic planning, filing and prosecution. Avi Jencmen's background in the Israeli defence forces makes him a sought-after attorney for companies in the defence sector. Asaf Shalev's experience of working for a data storage start-up allows him to advise companies from across the hi-tech field on the protection of their inventions. The group's international expertise is also noteworthy, and several team members are qualified patent agents in the US, as well as Israel.

Practice head(s):

Avi Jencmen; Asaf Shalev

Other key lawyers:

Dan Davidson


‘We have been working with Adv.Shalev for a long time. They are very organized, bright, diligent, responsive and we know that their fees are very reasonable’

‘We recommend our clients to work with Asaf as we know that he is very service oriented and its guidance has proven itself time and time again. He responds immediately and is very efficiently’

‘Shalev Jencman are very professional and responsive patent attorneys. They can work directly with the professional teams brainstorm with them and guide them.’

‘I have worked both with Shalev and Jencman – and both of them are top patent attorneys. They and very responsive and their service is excellent. ’

‘The team at Shalev Jencmen & Co. are very knowledgeable and are always keeping up with new developments in the patent law, both in Israel and in the US. The level of services we received from the Shalev Jencmen & Co. was excellent, and they really demonstrated their professionalism and know-how when it came to patents. They have plenty of experience advising technology companies, from start-ups to established corporations, and their track record of building commercially relevant patent strategies is impressive. ’

‘Asaf Shalev and Avi Jencmen are real standouts. Both are extremely talented, but what really makes them stand out is their deep familiarity with the technology world. Both Asaf and Avi have worked in the industry, and they use their personal experience and understanding of technology to bridge the gap to clients, and speak on their terms, which makes working with them much more productive and pleasant. Beside their knowledge and experience, I really value the fact that as the firm’

‘Avi and Asaf are very professional. They learn very fast the subject matter to deal with, and try to get to the buttom of the invention with inventors. They conduct a very throught novelty search to verify the existing prior art. the patent draft is very clear and fluent describing throughly the invention subject matter. the patent claims are carefully crafted and the grant rate in very high and fast.’

‘Avi Jencmen has a unique point of view, and plenty of experience in the tech world, after years of working at Elbit Systems. He understands all the tech aspects, as well as the legal aspects of patents to a level that makes him, in my opinion, one of the best patent attorneys I know. He has a very quick grasp of things, and a very sharp mind, that always comes up with creative solutions to our problems. Asaf Shalev is also a great lawyer. His experience in both the tech world and the intellectual property world has given him an advantage over most IP lawyers. His tech savvy allows him to understand the technological side of patents better, which, like Avi, helps come up with the most creative and helpful solutions.’

Key clients

Elbit companies group

Cyberbit Ltd.

Tyto Care Ltd.


IEC (The Israel Electric Corporation)

Landa Corporation Ltd.

Ripples Ltd.

Glassbox Digital Ltd.

Context-Based 4 casting (C-B4) Ltd.

Cloud of Things Ltd.

Saferide Technologies Ltd.

Solomon SM Ltd.

Controlup technologies Ltd.

Tondo smart Ltd.


Ride Vision Ltd.

Wonder Robotics Ltd.

Anzu Virtual Reality Ltd.

iX-Den Ltd.

Cytwist Ltd.

Edvo, Inc.

Uterian Ltd.

Polaris Solutions Ltd.

Bee3ee SRL

UST Global Ltd. & Cyberproof Inc.

Beyeonics Surgical



Nanofabrica Ltd.

TrafficGuard Services

Resight Ltd.

2ingis S.A.

Bcool SRL

Menarini Silicon Biosystems S.P.A

WaterView SRL

Leonardo S.P.A



G.P.P.S. (Cross Print)

High Technology Products


Work highlights

  • Advising Elbit on patent applications, filing and prosecution, as well as devising a comprehensive strategy plan for several business units.
  • Advising the daughter company of Merck Pharma Group, which acquired SCR, a world leader in animal monitoring with a large patent portfolio.
  • Assisting Tyto Care with raising over $100m, based on its rich patent portfolio, and filed numerous patent applications on its behalf.

Soroker Agmon Nordman - IP and Beyond

Soroker Agmon Nordman - IP and Beyond is an established presence in the Israeli IP market, and it is the firm of choice for many recognisable clients from the motor, retail and computing industries on the filing of patents and trade marks. The international nature of the practice is particularly noteworthy; Jonathan Agmon, who jointly-founded the firm with Eran Soroker, is admitted to both the New York and Israeli bars, and he manages the Singapore office where he is qualified as a foreign registered lawyer. Hila Cherny and Sharone Godesh lead the patent and trade mark teams respectively.

Practice head(s):

Eran Soroker; Jonathan Agmon; Hila Cherny; Sharone Godesh


‘Responsiveness, quality of work, understanding of clients’

‘Eran Soroker clearly stands out for his charisma, experience, international contacts and outstanding intuition.’

‘Soroker Agmon Nordman IP & beyond has an extremely well-organised team, which is very responsive and very much adapted to new technologies. People are opened to new ideas and they come with pragmatic solutions to a diverse range of requests. This firm really stands out from the crowd. It is a real pleasure to work with them.

‘From my point of view, the team of Soroker Agmon Nordman IP & beyond is one of the best teams I have ever worked with. It’s very rewarding to work with such a talented, dedicated, friendly team. The team is very well organized, very responsive, strong, tight knit, incredibly well prepared and friendly. It is very easy to work with all of them. In addition, they adapt fast and in a very constructive manner to the needs of a file and of a client.

‘Friendly, innovative and personal ’

‘Eran Soroker can be trusted with any trademark matter in Israel – his opinion and strategic advice is highly valuable’

‘We find in Soroker Agmon Nordman an effective combination between a high standard of quality at a reasonable cost, that is in line with our Client’s needs. They offer tailor made services and provide a quick and efficient service. Certainly amongst the best in their jurisdiction.’

‘Eran Soroker is a brilliant attorney and litigator, amongst the best in local practice, truly efficient and trustable. Mr. Soroker, indeed, is an experienced analyst of intricate legal issues from a cutting-edge perspective in procuring and enforcing IP rights in several fields. Mr. Soroker is a perfect combination of a professional and entrepreneur.’

Key clients




Cott Corporation (RC cola etc.)


King Games – Candy Crush Saga etc.

Toys “R” Us

XL Energy Drinks

Joseph Joseph


Christian Louboutin

Activision Blizzard

Work highlights

  • Advised Nice Systems Ltd. on drafting and filing new patent applications, as well as overcoming an “obvious invention” rejection.
  • Advising Toyota on a range of IP issues relating to its substantial IP portfolio, including recently appearing before the Israeli trade mark registrar in an ex-parte hearing regarding a sensitive tagline Toyota was wanting to register in Israel.
  • Representing Mellanox during and after its $6.9bn acquisition by Nvidia and continuing to advise, prosecute, and ensure their patent and trade mark portfolios are up to date.