The ‘most impressive legal outfit in Israel’, Herzog Fox & Neeman’s expertise covers portfolio management, filings and prosecutions in Israel, and Madrid System filings. The group, which has notable sector expertise in technology, gaming, fintech, AI, agri-tech, and cosmetics, is led by Karen Elburg, who advises throughout the trade mark life cycle, from strategy through to clearance, filing, prosecution, and portfolio management. The practice additionally features Adar Bengom, who ‘distinguishes herself through an exceptional combination of forward-thinking, diligence, and professionalism’; and Edward (Eddie) Levdansky, whose caseload includes trade mark prosecutions.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- ‘Adar Bengom distinguishes herself through an exceptional combination of forward-thinking, diligence, and professionalism. She is recognised for her proactive approach, always anticipating client needs and responding swiftly to emerging challenges. Adar’s problem-solving abilities are complemented by her knack for forging productive relationships and facilitating constructive negotiations.’
- ‘Karen Elburg and Adar Bengom provide an exceptional service - client and business oriented, smart, concise, and also very pleasant to work with!’
- ‘Karen Elburg consistently demonstrates exceptional judgement, integrity, and a rare ability to balance legal precision with practical business insight. What sets her apart is her personal accountability and genuine investment in outcomes, qualities that are often hard to find in senior partners.’
- ‘Karen Elburg is a star - the doyenne of all things IP, with particular strength in trade marks.’
- ‘Karen Elburg is a super professional with vast knowledge of IP. She is also very business oriented, and it is always a pleasure to talk to her.’
- ‘HFN is just the most impressive legal outfit in Israel. Ultra responsive, always commercially minded, and switched on to the key issues. There are lots of excellent practitioners at HFN.’
Key clients
- Super Group (SGHC)
- Israel Innovation Authority
- Papaya
- World Herald Tribune, Inc.
- Plus500
- Cadence
- Cronos Group Inc.
- Caribou Biosciences
- Kadar Foundation for the Encouragement of Culture, Arts and Science
- Evoke PLC
- Snapify Ltd.
- TP Global Operations Ltd.
Work highlights
Managing the trade mark portfolio of the Israel Innovation Authority, including advising them on multilingual trade mark filings and strategy.
Advising NYSE-listed Super Group (SGHC) on global trade mark strategy, filings, enforcements, and expansion across Africa and the US, including multi-jurisdictional launches of new brands.
Advising Papaya Gaming on its global trade mark portfolio, including slogan mark strategy, filings, and prosecutions.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners: Intellectual property: filing and prosecution: trade marks and copyrights
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Karen Elburg
Other key lawyers
Adar Bengom; Edward (Eddie) Levdansky