Herzog Fox & Neeman

The IP team at Herzog Fox & Neeman is prolific in the trademark realm, executing complex filings such as 3D trademarks and protecting clients against infringers. Led by soft IP veteran Karen Elburg who is an ‘unparalleled expert in her field’, the group manages a substantial volume of trademarks for a variety of multinationals and domestic players in consumer goods, fintech, real estate, and more, with notable expertise in online gaming and gambling. Adar Bengom comes highly recommended for her guidance on trademark filing and strategy, and Stav Cohen and Adi Golding are two more names to note.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

‘Karen Elburg and Adar Bengom are both extremely responsive and offer practical and commercial advice. They are well-supported by excellent team members at both associate and paralegal level. Herzog, Fox & Neeman are able to provide additional services over and above basic TM prosecution, and have an excellent reputation for licensing/tech transfer type work in the context of multi-national transactions with an Israeli component. Karen and Adar have excellent instincts, and their advice and approach to matters is always commercially focused, achieving the client’s aims quickly, whilst at the same time appreciating and being able to deal practically with thorny legal issues that arise.’
‘HFN is our "go to" firm in Israel for filing and prosecution matters. The IP team is led by Karen Elburg, an exceptional lady!’
‘Karen Elburg in particular is great, and so are her colleagues such as Adar Bengom. They find a solution to every problem and are very knowledgeable. I find it important to work with people who also have a commercial sense, which is absolutely the case here. I just love to work with Karen!’
‘Karen Elburg is a professional, an expert, and is personable. Karen has a deep understanding of our business and needs. This, along with her vast knowledge and understanding of IP, has contributed to the growth and protection of our business. It was a great experience having Stav Cohen provide legal services relevant to our IP needs. Stav understands our needs and is very knowledgeable in her field. Very professional and attentive.’
‘We have been working with Herzog for many years, and there is a reason for that: they are one of the best in the IP space. The speed and clarity of their communication make every interaction seamless and efficient, allowing us to move forward with confidence. I always feel supported and understood, which has made a significant difference in our collaboration. Karen Elburg, Adar Bengom and Stav Cohen are the difference in Herzog's team and IP practice.’
‘Karen Elburg is an unparalleled expert in her field. Her vast experience and deep legal thinking position her as a leader in the IP world.’
‘They are well-trained, commercially knowledgeable, sensible attorneys who know their craft. They know their clients and their clients know and love them. The team is diverse, insightful, knowledgeable, and fun to work with.’
‘Karen Elburg really stands out. Karen is everything you'd want an attorney to be - smart, knowledgeable about the business, commercially aware and sensitive, and mindful of the business's goals. Adar Bengom is also a great attorney. Both are great to work with.’

Key clients

World Herald Tribune, Inc.
Nominal ERP, Inc.
Carmit Candy Industries Ltd.
Azrieli Group
Caribou Biosciences
Super Group (SGHC) Limited
Papaya Gaming Ltd.
Kadar Foundation for the Encouragement of Culture, Arts and Science Ltd.(CC)
Evoke PLC (formerly 888 Holdings P:C)
Seach Medical Group Ltd.
Veracyte, Inc.
Cheq AI Technologies (2018) Ltd.
Varonis Systems, Inc.
Digital Diagnostics IP
Caesar Premier Hotel Group
Maelys Cosmetics Ltd.
Block, Inc. (f/k/a Square, Inc.)

Work highlights

Registering a three-dimensional trademark for Gad Dairies (Marketing-1992) Ltd.
Managing the trademark portfolio of Super Group (SGHC) Limited on an ongoing basis, including strategic advice, filing, prosecution, and enforcement.
Managing the worldwide trademark portfolio of Plus500 on an ongoing basis and representing the client in all its trademark matters.

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