
S. Horowitz & Co is ‘probably the best Israeli firm for IP’, according to one client. The practice handles the gamut of trade mark and design prosecution work, and is increasingly mandated to manage international trade mark portfolios. Tal Band is sought out by clients from the pharmaceutical, life sciences, telecoms, media, manufacturing, and retail sectors; while Avi Ordo’s ‘deep technical insight gives clients a real edge in IP matters’. The group further showcases patent and trade secret litigator Dovev Apel, along with Moran Katz, Sam Yermiyahu and Nathaniel Lavi.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘Probably the best Israeli firm for IP. Tal Band manages to convert his stellar reputation and practice into team achievements.’
- ‘S. Horowitz & Co.’s filing and prosecution practice is built on meticulous attention to detail and a deep understanding of both Israeli and international IP regimes.’
- ‘Whether it’s patents, trade marks, or regulatory approvals, they consistently deliver robust, strategically-sound protection for clients in sectors like life sciences, defence, and tech. Their coordination across both litigation and prosecution arms makes them uniquely effective.’
- ‘Avi Ordo is a very professional IP practitioner, who is very pleasant to work with. ’
- ‘Avi Ordo is an outstanding professional. Clients trust his judgement blindly. ’
- ‘Avi Ordo is a key force in prosecution strategy. He provides practical, business-aligned guidance on protecting innovation, particularly where it intersects with litigation risk.’
Key clients
- DreamWorks Animation
- Universal City Studios
- NBCUniversal Media
- The Procter and Gamble Company
- Allergan Inc.
- Teva Pharmaceutical Industries Ltd.
- Toyota Motor Corporation
- LEGO Juris A/S
- Avnet Inc.
- Tempur-Pedic International, Inc.
- Ackerstein Industries Ltd.
- Raytheon Company
Work highlights
Successfully represented Promotion In Motion in cancellation proceedings against two registered trade marks on the grounds of non-use.
Successfully represented Jensen Denmark A/S, in cancellation proceedings, and a co-existence agreement with the owners of a registered trade mark.
Successfully represented DermaCare in proceedings for the registration of the BLUECHEW trade mark.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Practice head
Avi Ordo; Tal Band
Other key lawyers
Dovev Apel; Moran Katz; Sam Yermiyahu; Nathaniel Lavi
Comparative Guides
Comparative Guide
Insurance Disputes
Israel
Avi Ordo, Moran Katz & Gilad Gafni
Comparative Guide
Alternative Investment Funds
Israel
Avi Eldor, Ophir Kaplan, Keith Shaw & Amnon Tsafrir
Comparative Guide
Bribery & Corruption
Israel
Pnina Sheffer Emmanuel, Amit Becher, Yaron Dagan & Lilach Michelstein
Comparative Guide
Construction
Israel
Benjamin Sheffer & Lance Blumenthal
