Led by trademark specialist Avi Ordo, the team at S. Horowitz & Co is kept busy by complex trademark filing matters and the ongoing management of extensive trademark portfolios of international household names. Trusted by a varied selection of large clients from sectors such as food and beverage, pharmaceuticals, entertainment, technology, and construction, the group is well-versed in foreign filing and handling portfolios that traverse borders. The practice includes key pharmaceuticals contact Dovev Apel, veteran IP litigator Tal Band, and Moran Katz. Julieta Taicher also comes recommended.
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- Profile
Key clients
- DreamWorks Animation LLC
- Universal City Studios LLC
- NBCUniversal Media, LLC
- The Procter and Gamble Company
- Allergan Inc.
- Teva Pharmaceutical Industries Ltd.
- Toyota Motor Corporation
- LEGO Juris A/S
- Avnet Inc.
- Tempur-Pedic International, Inc.
Work highlights
- Acting for LEGO in proceedings to register its Minifigure as a three-dimensional trademark in Israel.
- Representing Mizrahi-Tefahot Bank in overcoming a refusal to register their mark PENSION MORTGAGE in Hebrew, based on descriptiveness.
- Representing Raccords et Plastiques Nicoll in registering the trademark NICOLL in Israel.
Lawyers
Hall of fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Practice head
Other key lawyers
Tal Band; Dovev Apel; Moran Katz; Julieta Taicher