‘Integrated teamwork and deep knowledge’ are the hallmarks of IP powerhouse Dannemann Siemsen Advogados, which handles the full gamut of IP needs for clients in the oil and gas, automotive, agribusiness and pharmaceutical industries. Consulting and litigation work are both within the purview of the team, which excels in patent litigation matters, technology transfer agreements, all forms of IP licensing, distribution and service agreements. Luiz Amaral‘s expertise covers all areas of IP, but he particularly stands out for his litigation expertise. Gustavo De Freitas Morais has a background in electrical engineering and maintains a strong life sciences patent litigation practice. Name partner Peter Siemsen is also a key member of the team, especially for technology transfers and licensing, while Joaquim Eugenio Goulart coordinates civil and criminal litigation. Attilio Gorini is a go-to individual for trade mark and copyright contract drafting and negotiation in the entertainment sector.
Intellectual property in Brazil
Luiz Amaral; Gustavo de Freitas Morais; Peter Siemsen; Joaquim Eugenio Goulart; Attilio Gorini
‘Integrated teamwork and deep knowledge of the client’s business are characteristics that make Dannemann’s work unique and excellent! The form of organisation of the office in the follow-up of matters and agility in the use of tools for internal control of the processes is impeccable, in addition to always presenting new and innovative solutions for each strategic case.’
‘Dannemann is very knowledgeable of the local laws and the practices in Brazil and are always on top of any new laws and how this may or may not impact our ongoing matters/enforcement efforts in Brazil. They provide us great insight as to the most practical way to approach things in Brazil. We feel the Dannemann team has great commercial awareness and understanding of our business, as well as our industry in general and specifically as it relates to Brazil.’
‘The team at Dannemann is extremely responsive and are both proactive and comprehensive in their communication as to the status of our matters. They always make themselves readily available to answer all of our questions about the complex legal system in Brazil. In addition, they provide very clear, concise and practical advice, while keeping in mind the ultimate goal for us and our budget concerns. We have received great results as a result of their hard work since they started representing us in Brazil.’
‘We are very happy with the Dannemann team and would highly recommend the firm for any IP related services in Brazil. Over the last 10 plus years we have developed a very collaborative relationship with the team which is only successful because the firm has made it a priority to understand our strategy and ultimate enforcement goals in Brazil. They provide us with invaluable practical advice.’
Hydro Extrusion Brasil
Société Des Produits Nestl
Cia. da Consulta Clínica Médica
- Assisted Novartis in drafting a preliminary defence refuting a validity challenge before the Federal Court against Brazilian patent No. PI0114870-2.
- Assisted Nestlé in an appeal where the court dismissed the request by Sorvetes Colorê de Campinas – holder of the Colorê trade mark – to cancel the Yopa Colores trade mark, owned by Nestlé.
- Assisted Norsk Hydro in an infringement action concerning an industrial design and patent.
Gusmão & Labrunie
IP specialist and heavyweight Gusmão & Labrunie is trusted by an impressive roster of domestic and international household name companies to manage their IP portfolios across the spectrum of patents, trade marks, copyright, domain names and industrial designs. Clients in virtually all industries - including luxury fashion and goods, oil and gas, pharmaceuticals, automotive and consumer goods - are advised by the multidisciplinary team, which handles consulting, IP transactions, arbitration and litigation, in which the firm maintains a notable record of success in both trade marks and patents. Name partners José Gusmão and Jacques Labrunie are IP litigation experts, with Labrunie overseeing the patent prosecution and litigation practice within the firm, and Gusmão maintaining a strong and well-respected cross-border arbitration practice. Laetitia d’Hanens leads on trade mark, contracts and licensing mandates in the group and is also a competition and dispute resolution specialist in these areas. Joao Cunha is also a dispute resolution expert, particularly in relation to IP-related entertainment law matters alongside Vanessa Gaeta. Thiago Arpagaus De Souza is a go-to individual for trade mark prosecution, and Carolina Nakata leverages her engineering expertise in matters related to patents. Other individuals of note in the team include Marcos Blasi for IP litigation, and Vanessa Ribeiro and Juliano Murakami for matters in which technology and IP intersect.
José Roberto Gusmão; Jacques Labrunie; Laetitia Maria Alice Pablo d’Hanens; João Vieira da Cunha
Café 3 Corações
Louis Vuitton Malletier
- Advised on a nullity action filed by LIBBS against H. LUNDBECK and the BPTO, aiming at cancelling Brazilian patents.
- Represented L’Occitane in a conflict concerning the imitation of the trade dress of new stores launched by PHEBO.
- Assisted BASF in filing a nullity action against the BPTO seeking the revocation of a decision that rejected BASF’s patent application covering a polymorphic form of pyraclostrobin.
‘Responsive and hands on’, specialised IP firm Bhering Advogados‘ expertise in the Brazilian market spans trade marks and patents to industrial designs, copyright and neighbouring rights. The team renders a complete offering in IP, including prosecution and portfolio management. The team is well known for its strong trade mark litigation and anti-counterfeiting practices. In addition, the firm also handles technology transfers and licensing agreements, as well as anti-counterfeiting and anti-piracy enforcement mandates. The team regularly represents large multinational corporations, and counts US, Europe and Asia-based companies from a variety of sectors, including life sciences, engineering, fashion and entertainment, among its clients. Pedro Bhering is praised by clients for his ‘pragmatic and hands-on’ approach, with a strong background in advising on cross-border technology transfer agreements and licensing. Portuguese, English and German speaker, Philippe Bhering, is ‘responsive, creative and a true partner’ to his clients, particularly in litigation. Alice Rayol is another key practitioner, heading the patent prosecution department, with extensive expertise in life sciences and plant varieties. Isabel Milman is a key contact in the team for infringement and nullity lawsuits.
Pedro Bhering; Philippe Bhering; Alice Rayol
‘Amazing advice and strategy, timely responses, and very budget friendly. A trusted advisor to my clients.’
‘Phillipe Bhering is responsive, creative and a true partner in working on complex issues. We greatly value his experience and advice.’
‘Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach.’
‘Bhering has an extremely broad spectrum of expertise. On one hand, the advocacy and black letter legal work in court proceedings is reassuringly thorough and on the other, the soft side of negotiations is empathetic and gets results. In my experience, Bhering is among the highest quality firms in South America.’
‘Bhering is very efficient and professional, and its lawyers are always responsive. It is unique in that it has a German desk for German-speaking clients.’
‘Bhering is a great firm, very responsive and hands on. Great service and always willing to provide added value to the assistance we ask. I have the feeling that they get really involved in all matters and have a great legal team with exceptional skills.’
‘Philippe Bhering is a highly efficient litigator. He is quick, efficient, and always provided well-structured advice.’
‘The team is highly qualified, always provides out of the box solutions, delivering excellent work.’
MAN Truck & Bus
Marriot Worldwide Corporation
- Acts on behalf of the Warner Group in a large number of anti-counterfeiting cases, including criminal and civil lawsuits, raids and administrative procedures before customs authorities.
- Assisted Starwood in filing a trade mark infringement action in relation to the client’s ‘W Hotels’ mark.
- Retained by Bericap in order to assist the company in a patent nullity action and a patent infringement action at the state and federal level.
'Excellent professionals’ make up the IP practice at BMA - Barbosa, Müssnich, Aragão. Multinational and domestic consumer products, retail and luxury goods, agritech and health care companies, as well as media and entertainment groups rely on the team’s expertise across a wide range of IP issues, including trade mark matters, copyright and image rights disputes, infringement claims and rights enforcement. The team also has a strong trade mark prosecution practice, regularly representing high-profile companies and individuals in the state and federal courts. Recent highlights for the team include representing Netflix in a novel right to be forgotten and image rights claim. Antonella Carminatti co-leads the department and maintains a broad practice, but particularly excels in portfolio management and transactional IP matters. Pedro Frankovzky Barroso leads the litigation arm of the IP practice, advising on complex mandates involving all IP types. Ana Cristina Müller is the key partner for patents and designs, leading the department’s global protection strategies for clients.
Antonella Carminatti; Ana Cristina Müller; Pedro Frankovsky Barroso
‘A full-service office with excellent professionals.’
‘Pedro Barroso stands out. He demonstrates a lot of technical knowledge but at the same time understands the needs of companies, presenting viable solutions. We rely on him to help us with strategic issues; he is a business lawyer, not just intellectual property.’
Netflix Entretenimento Brasi
Warner Music Brasil
- Represented Netflix in an image rights and right to be forgotten case.
- Represented Lar Participações in a copyright case involving an architectural project.
- Acting for Bionexo in a software infringement case brought by Gtplan Prestação de Serviço De Informática.
With a ‘strong team made up of multidisciplinary professionals’, the IP practice at Daniel Law ‘brings innovative, agile, readily accessible ideas’ in the full gamut of IP matters. The patents team acts for a client roster of domestic and international pharmaceutical, technology, electronics, engineering and aeronautic companies, which trust the group with filings and litigation mandates. Trade marks and trade dress are also core areas of expertise for the firm, handling litigation, prosecution, cancellations and renewals. Also of note is the anti-counterfeiting arm of the practice, which carries out enforcement actions, investigations and seizures. Andre Oliveira spearheads the practice, focusing on IP litigation, trade prosecution and data protection; Carina Souza Rodrigues specialises in judicial and administrative litigation as well as trade mark and patent prosecution. Ricardo Nunes is praised for his ‘deep knowledge of patents and the judiciary’. Technology-related IP matters are in the purview of Robert Daniel-Shores, who handles brand protection and portfolio management. Gustavo Sartori, Rafael Salomao and Leonardo Braune are also noted.
André Oliveira; Robert Daniel-Shores; Ricardo Nunes; Carina Souza Rodrigues
‘Excellent team, with highly qualified and respected professionals in the market, who think outside the box, bring innovative, agile, readily accessible ideas. Diversity and inclusion is also a very strong point of the firm.’
‘An office dedicated to the practice of intellectual property and, because it is not so gigantic, it provides individualised attention to the client and has a huge track record of good results.’
‘Ricardo Nunes is a lawyer who stands out for his deep knowledge of patents and the judiciary.’
- Assisted Ski Hop in filing a lawsuit to compel Ngc to cease the commercialisation of certain bags and apparel, concerning the trade dress and copyright of the client’s famous zoo collection products.
- Assisted Tonino Lamborghini in filing a trade mark infringement lawsuit against Passion for selling perfumes identified by the mark “LAMBORGHINI” at retailers in Brazil.
- Assisted MGA Entertainment in filing a trademark application before the BPTO for the mark “L.O.L. SURPRISE!” in class 28.
Kasznar Leonardos Intellectual Property
Gabriel Leonardos; Claudio Roberto Barbosa; Rafael Lacaz Amaral
Montaury Pimenta, Machado & Vieira de Mello‘s IP practice is known for its complex trade mark and patent litigation, prosecution and enforcement expertise. The ‘very competent’ team works with both national and international companies in the engineering, life sciences, physics, biotech, computer sciences and telecoms industries, advising and managing some of the largest company IP portfolios in Brazil. Franchising, technology transfers and disputes are all within the scope of the practice, with the firm recently launching a desk dedicated to advising Brazilian and foreign start-ups on IP protection matters. Luiz Edgard Montaury Pimenta heads up the litigation arm of the practice, handing complex IP disputes in the federal and state courts. Eduardo Machado is the key contact for trade mark contracts, licensing, development and portfolio management. Roberto Vieira De Mello covers the breadth of IP issues and is highly regarded. Other key practitioners include Clarissa Jaegger and Ana Paula Brito, strong in trade mark portfolio management and patent litigation, respectively. Gabriela Salerno, Marianna Furtado Mendonça and Yuri Fancher Machado Castro are also noted.
Eduardo Machado; Luiz Edgard Montaury Pimenta; Roberto Vieira de Mello
‘They are very competent, specialists in trade marks, they have good traffic in the courts, and they are always keeping up with new legal changes.’
‘I recommend Ricardo Vieira de Melo and Edgar Montaury.’
‘Very competent, they know their stuff and dialogue well with clients. They have a great sense of urgency and responsibility.’
‘I recommend Ana Paula Brito and José Eduardo Filgueiras for their high competence, ability to communicate and integrate with us, owner spirit and sense of urgency.’
Randon Implementos e Participações
Vanguard Trademark Holdings
Sony Pictures Television
Viacom International Media Networks
IPB-GR Ind. Mecânica
Dyna Indústria e Comércio
Silimed Indústria de Implantes
- Assisting IPB-GR in a lawsuit regarding the revocation of a non-infringement declaration and infrigement counter-suit.
- Advising Giga in a trade dress infringement lawsuit regarding Ame Comercio’s use of the GIGA mark and its variations.
Trench Rossi Watanabe
The IP practice at Trench Rossi Watanabe is well established and equipped to advise on the full suite of IP services, including portfolio management, technology transfers and licensing transactions, IP litigation and enforcement. The team is led by Flavia Rebello, who is praised for her ‘technical abilities and business vision’, and counts companies in the automobile, consumer product, manufacturing, entertainment, sports, technology, life sciences, and food and beverage industries among its clients. Marcela Trigo is also a name to note in the team, advising on patent filings and litigation. Felipe Zaltman Saldanha is a patent expert, trusted by global pharmaceutical and biotech companies in unfair competition and regulatory compliance issues. Gabriela Paiva departed the firm in 2022 for an in-house role.
‘Technically, the work of the office’s intellectual property team is impeccable. In the market, the office is also known for diversity initiatives.’
‘Flávia Rebello stands out for her technical abilities and business vision. Flávia manages to apply her deep theoretical knowledge in a practical way.’
- Assisting Salesforce with ongoing strategic advice on the protection and maintenance of its main brands in Brazil.
- Assisting Caterpillar with a range of IP matters.
- Assisting K2 Advisors with ongoing strategic advice on the protection and maintenance of its main brand K2 in Brazil.
David do Nascimento Advogados Associados S/C
The IP group at David do Nascimento Advogados Associados S/C combines its expertise in trade marks, patents and anti-counterfeiting to provide a robust offering to national and foreign clients with operations in Brazil and globally. Sports equipment and fashion companies, global pharmaceuticals and chemical groups, and cosmetic and entertainment companies all entrust the team to advise them on prosecution and litigation mandates, as well as portfolio counselling and enforcement. Marcello Do Nascimento specialises in digital law and technology transfers, while Adriana Do Valle Garotti and Alina Dias Guimarães Oliveira are key individuals for trade mark and copyright issues. Ana Paula De Aguiar Tempesta heads up the litigation arm of the practice, and Karina Carmona coordinates international mandates. Raquel Correa Barros is a go-to person for enforcement matters, and Marcos Toshiro Iwai is notable for his patent and industrial design expertise. Ricardo Do Nascimento is also a key individual in the team.
Marcello do Nascimento; Adriana do Valle Garotti; Alina Dias Guimarães Oliveira; Ricardo do Nascimento; Ana Paula de Aguiar Tempesta; Karina Carmona; Rquel Correa Barros; Marcos Toshiro Iwai
‘Great trade mark department, fast, reliable and reasonable costs.’
‘I recommend Marcello do Nascimento.’
Koninklijke Philips Eletronics
Procter & Gamble Service
- Acted for a client in a trade mark rights case.
- Assisted two major brands in a major seizure of fake goods.
Demarest Advogados‘ IP offering is spearheaded by Tatiana Campello and is praised for its ‘highly effective and clear communication and collaboration’ with clients. Strong in IP transactions, agreements, portfolio structuring, due diligence and litigation, the team covers the full spectrum of IP, with considerable expertise in trade mark and patent matters. Campello is well regarded for her expertise in innovation, technology and data privacy, and is trusted by both domestic high-profile clients and global companies. Camila Garcindo Dayrell Garrote is also of note within the team, advising on matters in the entertainment, sports and consumer product sectors. Betina Ferreira is another key contact. Julia Davet Pazos left the firm in May 2022.
‘Interest and willingness to know the business, highly effective and clear communication and collaboration with the work are developed.’
Stoller do Brasil
Joy Global Group
- Assisting Promundo with managing its trade mark portfolio, providing monitoring and tracing strategies for the protection of several trademarks in Brazil and the US.
- Advising Diebold on its trade mark and patent strategy in Brazil, including patent prosecutions and licensing agreements.
- Assisted JOKR in strategy planning and drafting trade mark assignment agreements.
Di Blasi, Parente & Associados
Di Blasi, Parente & Associados advises clients across all fields of IP, covering complex patent litigation, brand protection, anti-counterfeiting and technology transfers for pharmaceutical, technology, food and beverage, fashion, entertainment and pharmaceutical, companies with operations in Brazil and abroad. The ‘highly specialised team’ is considered an ‘important ally’ to its clients, notable for its trade mark registration, infringement and enforcement expertise. Paulo Parente Marques Mendes is trusted by blue-chip companies and covers the full gamut of IP rights, domestically and cross-border. Gabriel Di Blasi also holds wide-ranging IP expertise, with particular strength in patent infringement disputes. Marcelo Oliveira De Souza heads the patents arm of the practice, and trade mark matters are within the purview of Renata Hohl , who leads on multinational trade mark mandates. Lucas Antoniazzi leads the regulatory side of the practice, focusing on litigation.
Paulo Parente; Gabriel Di Blasi; Marcelo Oliveira; Renata Hohl; Lucas Antoniazzi
‘The firm has highly technical knowledge, which is very valuable to its clients in advising and making strategic decisions.’
‘The office manages our brand outstandingly, capturing all the news, weaknesses, strengths and opportunities.’
‘Di Blasi Parente has been an important ally for us over the years. It has provided numerous services in an agile, efficient and excellent manner. I consider the commitment and professional manner with all the dedicated attention a valuable characteristic that gives the firm’s concept a maximum level of seriousness and social responsibility.’
Embraco Indústria de Compressores e Soluções em Refrigeração
Electrolux do Brasil
Merial Saúde Animal
Boehringer Ingelheim Animal Health
Fibria Celulose (Suzano Papel E Celulose)
Werner Systems Cabeleireiros
- Assisting Banco Alfa de Investimentos with its brand protection programme.
- Advising Suzano Papel e Celulose on filing a preliminary injunction.
- Assisting Boehringer Ingelheim Animal Health with its brand protection programme.
Guerra IP is praised for its ‘very serious, professional team’. The department draws from its dedicated trade mark and patent practices to advise its client roster of international and domestic clients regarding their IP needs. With offices in both Rio de Janeiro and Porto Alegre, the team advises on the full suite of patent and trade mark matters, from filing and prosecution to enforcement. The team is also notable for its work in negotiating and closing settlement agreements, licences, and similar technology transactions. Patent and litigation matters are led by Alberto Guerra, who stands out for his sports-related expertise, particularly in anti-counterfeiting and false marketing. Flavio Leonardos co-heads the patent and litigation department, focusing on IP licensing and commercialisation. Cristina Guerra spearheads the international trade mark arm of the practice, focusing on clients entering Brazil requiring IP planning and strategy assistance.
Alberto Guerra; Cristina Guerra; Flavio Leonardos
‘Responsive, provides commercial advice and cost-effective solutions.’
‘Guerra IP is a long-standing player for full IP legal services in Brazil. A very serious, professional team with a very responsive delivery.’
‘Alberto Guerra and Christina Guerra are leading professional practitioners. Both very knowledgable and people to trust with your work.’
Tenneco Automotive Brasil
- Advising Firmenchi on a full range of patent matters.
- Assisted China Academy of Railway Sciences in a range of patent services.
- Advised Fitsea on a broad range of patent matters.
Licks Attorneys‘ IP practice is notable for its life sciences expertise, and excels in patent prosecution and litigation. The team is sought out by domestic and international clients requiring assistance in managing, protecting and growing their IP portfolios. Name partner Otto Licks is retained by international clients for contentious IP matters, and Eduardo Hallak is a go-to partner in the team for strategic portfolio planning and R&D matters in the pharmaceutical sector; they jointly lead the practice alongside pharmaceutical patent term expert and former judge Liliane Roriz. Roberto Rodrigues is another key practitioner in the team, particularly for patent litigation.
Otto Licks; Liliane Roriz; Eduardo Hallak
- Assisted AB2L with an amicus curiae brief in a case concerning the legality of the 10-year patent term.
- Acted for WSOU in patent infringement and validity litigation.
- Assisting Christian Louboutin in several issues related to the protection and infringement of the red sole trade mark and shoe designs in Brazil.
Murta Goyanes Advogados
Praised as ‘incredibly efficient’, the IP practice at Murta Goyanes Advogados is comprehensive in its offering, covering a broad base of IP issues, including trade mark, patent and industrial design litigation and prosecution, IP portfolio management and anti-counterfeiting mandates. Sector expertise for the firm includes chemicals, fashion, media and entertainment, and pharmaceuticals, in which the team advises international and domestic clients. Antonio Murta Filho has over 25 years of experience in the practice area, focusing on trade marks, unfair competition and software copyright for technology and e-commerce companies. Marcelo Goyanes maintains a particular focus on the entertainment industry. Luiza Duarte Pereira also balances a broad-based practice, with expertise in IP licensing and technology transfer agreements. Also of note within the team are Íris Miranda De Sá Galvão and João Marcos Gebara .
Antonio Murta; Marcelo Goyanes; Luiza Duarte Pereira; João Marcos Gebara; Íris Sá
‘The firm has a very high level of service, with constant follow-up on topics and direct involvement of the partners in the execution of the work.’
‘Antonio Murta and Luiza Duarte are clearly well versed in trade mark law on an international basis, and in handling worldwide trade mark portfolios for major Brazilian brands owners. They appreciate the complexities of trade mark law, whilst at the same time seeking pragmatic and commercial solutions at a reasonable cost to the client.’
‘Incredibly efficient. Attention to detail is second to none, and the individuals at the firm are at the forefront of legal knowledge.’
- Representing Daimler and Mercedes-Benz as plaintiffs in a lawsuit against Jetta Componentes following the seizure of counterfeit products that infringes the clients’ trade marks.
- Defending two individuals in a judicial claim filed before the Superior Court of Justice by a production company to challenge a court decision that granted the clients the right to use a trade mark.
- Assisting Isedio in seeking a declaration of non-infringement of a patent owned by Brazilian competitors.
With a 'pragmatic business-oriented approach’, the IP practice at Pinheiro Neto Advogados advises on complex litigation, administrative and contractual matters in the field, with a particular strength in trade mark prosecution. The team is sought out by digital and technology-focused companies with, or looking to establish, operations in Brazil, where clients can also benefit from the firm’s full-service structure. José Mauro Decoussau Machado is notable for his expertise in matters at the intersection of IP and technology, praised for his ability to ‘challenge or build a bridge between status quo and current business models’. Litigation matters are the focus for André Zonaro Giacchetta and Carlos Strasburg, particularly in cases involving ISP liability, technology transfers, software licensing and copyright. The team is notable for its expertise in matters that combine technology, entertainment and IP, with Larissa Galimberti and Márcio Junqueira Leite in particular excelling in these areas.
‘Very knowledgeable in the area of copyright with a pragmatic business-oriented approach. Distinguishable from other law firms I worked with in providing clear practical legal advice. Very helpful in complex copyright negotiations.’
‘I have worked with José Mauro Decoussau Machado for years and I trust his legal advice related to negotiations and litigation and his negotiation support. He is innovative in his ability to challenge the status quo or build a bridge between status quo and current business models to support digital companies in providing their services in Brazil.’
Stanley Black & Decker
Heineken do Brasil
- Assisting Starz Entertainment in filing a strategic suit against Walt Disney Company in relation to the pay-tv “Star” and “Star +” channels on the Disney streaming platform.
- Advised Hilton Worldwide regarding the registration of the “WALDORF ASTORIA” trade mark in Brazil.
- Assisting Genomma in relation to the “BENGUÉ” and ‘ULTRA BENGUÉ” trade marks in Brazil.
Souto Correa Advogados‘ IP practice renders ‘excellent service promptly’. Notable in particular for its entertainment-related IP capabilities, the team manages copyright, trade mark and patent portfolios for a number of high-profile Brazilian companies and individuals. The team advises clients from a broad scope of industries, including entertainment and mining. Leticia Provedel is praised for her ‘excellent professional reputation’ in the music sector, advising on cross-border protection, enforcement and operations. The IP practice at the firm was further bolstered by the arrival of life sciences specialist Anderson Ribeiro and his team of five from Kasznar Leonardos Intellectual Property. Michele Pinheiro and Tatiana Ortiz de Almeida joined from Murta Goyanes Advogados, strengthening the firm’s trade mark and patent expertise. Mariana Vicentini is an ‘outstanding trade mark lawyer’, and Cassio Rodrigues is also a key individual within the department.
Leticia Provedel; Tatiana Ortiz de Almeida; Cassio Rodrigues; Anderson Ribeiro
‘This firm provides excellent service promptly and at a reasonable price. We have used them primarily for trade mark work, but also for patent and privacy work.’
‘Leticia Provedel is one of the top trade mark lawyers in Brazil and has an excellent professional reputation around the world. Her colleague Mariana Vicentini Taylor is also an outstanding trade mark lawyer.’
The Madison Square Garden Company
Foley & Lardner
King & Spalding
Gastão Cunha Ferreira
Baoshan Iron & Steel
Marel Townsend Further Processing
- Advised a high-profile individual on several copyright litigation disputes against Warner Music, Universal Music, Irmãos Vitale and Editoria Fermata.
- Assisting Vale with counselling and litigation on complex IP matters.
- Advised 99 Tecnologia with IP matters in general, being responsible for trade mark prosecution and enforcement measures nationwide.
Gruenbaum, Possinhas & Teixeira
The ‘very attentive’ team at Gruenbaum, Possinhas & Teixeira is known for its patent and trade mark prosecution and litigation practice. Assisting pharmaceutical, agribusiness, fashion, manufacturing and engineering industry clients to manage and protect their IP portfolios, the department advises large domestic and foreign businesses, enterprises and public entities in Brazil. The practice is co-led by ‘extraordinary professional’ Andrea Possinhas and ‘go-to guy’ Leonardo Cordeiro, both patent specialists and trusted by clients. Prosecution and litigation practitioner Isadora Lima is also noted.
Andréa Possinhas; Leonardo Cordeiro
‘I’ve always received accurate and timely answers from them. One can be sure they’ll see your case and investigate even further than what you have asked for.’
‘The team at Gruenbaum, Possinhas & Teixeira is very attentive and always go the extra mile for their clients. They make communication really smooth and provide you with clear responses, usually in a 24-hour term.’
‘Leonardo Cordeiro and Andréa Possinhas are always very approachable and put all their efforts with our client’s needs in Brazil. Communication with them is very easy and fast.’
Vapor Pin Enterprises
Talavera Hair Products
Bird & Bird
Womble Bond Dickinson And Cerro Grande Corporativo
Capital Business Management
Temsa Ulaşim Araçlari Sanayi Ve Ticaret Anonim Şirketi
C.M.E. Blasting & Mining Equipment
Allende Garcia Abogados
Bidim Indústria E Comércio
CEITEC Centro De Excelência Em Tecnologia Eletrônica Avançada
Groom Wilkes & Wright
- Represented Talavera Products before the Brazilian Patent Office and in the filing of an infringement lawsuit.
- Advised Puma in relation to trade mark registrations and the filing of a nullity procedure opposite a third party.
Lobo de Rizzo Advogados
The ‘agile’ IP team at Lobo de Rizzo Advogados, under the guidance of Ana Paula Celidonio , advises domestic and foreign start-ups and corporations on patent and trade mark portfolio management and prosecution. The team is particularly active in patent technological development and protection and is highly regarded by clients. Patent specialist Isabella Katz Migliori works alongside Celidonio and is ‘professional and highly skilled in patent strategy’. The team saw the departure of Maysa Zardo, though bolstered its data protection and technology expertise through the arrival of Henriette Fejes and Mariana Zanardo Dessotti .
Ana Paula Celidonio
‘In addition to the agility and quality of deliveries, the Lobo de Rizzo team has doctors in the technical areas that generate greater credibility in searches, writing and strategic analysis of patents.’
‘Isabella Katz Migliori and Ana Paula Celidonio are super attentive, agile, professional and highly skilled in patent strategy.’
‘The team is great, super engaged and always willing. We are always served with quality, expertise and agility.’
Projeto Constituição Nas Escolas/Civics
Grupo Novo Mundo
Ernst & Young Brasil
- Assisting Grupo Novo Mundo in the protection and management of the trade mark portfolio owned by the client of over 130 registrations and applications.
- Assisting EY in the management of its IP portfolio, including filing new trade mark applications, trade mark availability search, and replying to oppositions filed by third parties.
- Assisting Arco Educação in the trade mark management and protection strategy of the trade marks owned by companies acquired by the client.
Luiz Leonardos & Advogados
Luiz Leonardos & Advogados‘ boutique IP offering is ‘well prepared and up-to-date‘, with an ‘outstanding’ trade mark practice. The team also advises on patents, trade names and domain names, combining expertise from the firm’s network of engineers, scientists and legal professionals to provide its clients with robust IP support. The firm has a good track record in matters involving the life sciences, mechanics, software, chemicals and telecoms industries, where it assists small to large companies based in Brazil and abroad. Name partner Luiz Leonardos has longstanding expertise in IP, and is entrusted by clients to provide advice on strategic portfolio management and complex litigation matters. Gustavo Starling Leonardos is notable for his contentious patent and trade mark expertise. Ana Paula Jardim is known as an ‘expert in the IP field particularly in patents’. Rodrigo Bonan and Patricia Lusoli are also key members of the team.
Luiz Leonardos; Gustavo Leonardos; Ana Paula Jardim; Rodrigo Bonan; Patrícia Lusoli
‘We have been working with Luiz Leonardos & Advogados for more than 5 years and I consider that the services they provide are with the highest quality, always answering to our enquiries in less than 24 hours and giving complete and specific opinions.’
The team are well-prepared and up-to-date regarding the latest reforms and changes in the Brazilian legal framework. Their trade mark practice is outstanding, and they always provide us with solutions and high standards. They offer accessible prices, availability and personalised attention which allows us to develop a trustful professional relationship.’
‘They are always willing to help us accommodate the situation for our clients. For instance, modifying their fees when needed.’
With one of the most comprehensive IP practices in Minas Gerais, Madrona Fialho Advogados advises clients across an extensive range of IP mandates, concerning copyright, trade mark and patent advice, litigation and prosecution. High-profile Brazilian companies in the technology, engineering, entertainment and advertising sectors seek out and trust the team led by Lucas Spadano, whose international trade and competition expertise is favoured by both domestic and international clients with dealings in Brazil. Luiza Tângari is praised for her ‘very high level of experience and personal care for the client’, focusing on strategic trade mark protection and filings. Also of note within the team is Bernardo Santos for technology transactions.
‘Up-to-date technical knowledge.’
‘I recommend Luiza Tangari Coelho and Lucas Spadano. Very attentive and dedicated.’
‘Clarity and objectivity in explanations and conversations about topics, doubts.’
‘All partners are impeccable in the service offered.’
‘We would like to highlight Luiza Tângari’s distinguished practice. She advises us with outstanding work on issues regarding the protection and enforcement of our IP assets in multiple jurisdictions, including representation of the company before the Brazilian IP office and the WIPO. She works at a very high level of experience, personal care for the client and agility on responding to each situation when her services are requested.’
‘The IP team presents a solid and highly technical quality in their work, balancing it very well with an assertive business-oriented mindset. They are very courteous, professional, objective and are concerned with understanding in detail all the relevant aspects of the cases for which their services are requested (not limiting it to the legal ones). Accessible and responsive whenever they are solicited. Finally, it is worth mentioning that the firm seems to be seriously engaged in initiatives and discussions related to D&I.’
‘Lucas Spadno is the partner responsible for the IP, Technology and Innovation practice. Lucas has proved to have a comprehensive and solid understanding of our business and is consulted especially on sensitive issues involving technology and innovation IP matters. Over the years, he has sustained an excellent level of commitment and availability and, nowadays, he coordinates work carried out by senior associates Luiza Tangâri and Bernardo Santos and the firm’s secondee associate, Bruno Delpupo.’
Andrade Gutierrez Participações
Aperam Inox America Do Sul
Bh Iluminacao Publica
Brk Ambiental Participacoes
Chemson Polymere – Additive
Cia De Fiacao E Tecidos Cedro E Cachoeira
Clamper Industria E Comercio
Confederacao Nacional Da Industria – CNI
Criteo Do Brasil Desenvolvimento De Servicos De Internet
End to End Analytics Consultoria America Do Dul
Evolua Energia Participacoes
Geofusion Sistemas e Servicos de Informatica
- Assisting one of the largest investment banks in Latin America in M&A transactions concerning companies whose biggest assets are IP assets (such as distance learning platforms).
- Assisting Aperam Inox in several IP matters, including in the enforcement of its patent and plant variety rights.
- Assisting Itatiaia Móveis with the prosecution and enforcement of its IP portfolio in Brazil and abroad.
Mansur Murad Advogados
Flavia Mansur Murad Schaal , Pedro Vilhena and Alexandre Fragoso Machado jointly lead the boutique IP offering at Mansur Murad Advogados. The practice advises a diverse base of Brazilian and international clients across a number of sectors, including food and beverage, fashion, retail, real estate, finance, technology and entertainment. Regular mandates for the team include patent and trade mark portfolio management, prosecution, rights exploitation, and protection from infringement. Notable for its recently established London hub, which aims to provide international clients with a closer service, the team also collaborates with the firm’s data protection and media practitioners. Mansur Murad-Schaal is praised for her ‘deep knowledge in Brazil trade mark matters’, while Machado and Vilhena are both notable for their longstanding expertise in the field, particularly trade mark prosecution and disputes. London-based lawyer Isadora Schumacher Jeong is also recommended. The team has also seen substantial growth at the associate level.
Flavia Murad-Schaal; Pedro Vilhena; Alexandre Fragoso Machado
‘Mansur Murad is an IP office of reference. Its founding partner, Flavia Mansur Murad-Schaal is very competent, has impeccable technical knowledge and a differentiated client orientation.’
‘The trade mark team of Mansur Murad has very good expertise in trade mark matters and the work is proactive with sound advice. The technology level is high and the legal practitioners have a deep knowledge of trade mark law.’
‘Our firm uses this firm mainly in prosecution matters in Brazil. Flavia Mansur Murad-Schaal has deep knowledge in Brazil trade mark matters but also understands the international background of the applicants being foreign clients. Her advice for trade mark prosecution matters is valuable.’
Lactalis do Brasil – Comércio, Importação e Exportação de Laticínios
Asa Bank Soluções de Pagamento
Jequiti – SS Comércio
Track & Field – Fratex Confecção
Easyinvest Título Corretora de Valores
- Advising an individual in relation to the posecution of a patent application for two inventions autonomously generated by an AI machine.
- Represented FLG in a trade mark infringement and unfair competition case for allegedly infringing prior rights.
- Assisted Via with portfolio rebranding, including Casas Bahia.
Operating at the intersection of IT and IP, Silveiro Advogados is sought out by successful start-ups, financial institutions, and fashion, retail and telecoms companies for its multidisciplinary approach to IP advice. The team is notable for its online copyright, trade mark and domain name dispute expertise, and is also active in piracy and online emergency mandates. Rodrigo Azevedo heads up the practice, and is an expert in software-related IP matters, as well as unfair competition issues, with a focus on copyright and trade marks. Leonardo Braga Moura is also of note within the team for complex IP matters.
CSL – Cordoaria Sao Leopoldo
Vivo – Telefônica
- Assisted Zaffari with filing a lawsuit in relation to unfair competition and trade mark infringement.
- Advidsed QuintoAndar regarding complex aspects of IP protection and positioning strategy.
- Advised Davati Medical in a controversial case regarding the investigation of a request for bribes in the offer of vaccines against Covid-19.
Siqueira Castro – Advogados
The IP practice at Siqueira Castro – Advogados excels in anti-piracy and anti-counterfeiting mandates. Bringing together expertise from the firm’s wider tax and litigation groups, clients can benefit from the additional civil and criminal law expertise. The team also advises on preventative actions against the entry and distribution of counterfeit goods, and IP licensing and portfolio management. Eduardo Ribeiro Augusto leads the practice, with extensive expertise in trade mark registration and anti-piracy measures. Associate Ornella Nasser is a key member of the team.
Eduardo Ribeiro Augusto
‘Siqueira Castro Advagodos are a very reliable firm, with quick response times and very friendly team.’
‘Eduardo Ribeiro Augusto and Ornella Nasser are very reliable. Their response times are very quick and informative. We feel in very safe hands and our IP is very well protected.’
Copag da Amazônia
Globo Comunicação e Participações
Business Software Alliance – BSA
Vulcabras/Azaleia – RS Calçados e Artigos Esportivos
Indaiá Brasil Águas Minerais
Spiral do Brasil
Iron Maiden Holdings
Toyota do Brasil
- Representing COPAG in an anti-piracy project against products that reproduce its brands without authorisation.
- Representing BSA in several lawsuits filed against companies that make irregular use of software owned by BSA’s members.
- Representing Iron Maiden Holdings in several lawsuits filed against companies that commercialise counterfeit products bearing IRON MAIDEN trade marks.
SPLaw‘s IP practice shines in matters relating to the life sciences, food and beverage, and technology sectors. The team also advises clients in the manufacturing, retail and education industries on IP-related regulatory, compliance and transactional matters. Clients praise the firm’s ‘personalised service’ in IP portfolio management, prosecution and litigation. Founding partner Benny Spiewak heads up the practice and is notable for his extensive expertise across the spectrum of contentious, regulatory and transactional IP matters, providing ‘innovative and high-quality solutions’. Camilla Maier and Lorena Garrido are both key members of the team, often advising on portfolio management, R&D and licensing.
‘The office has a personalised service, trying to maintain a deep knowledge of the company and a high level of quality.’
‘Benny Spiewak, partner with extensive experience in the field of intellectual property. He usually delivers legal work with innovative and high-quality solutions.’
‘Good service and fluency in the processes.’
The UK Intellectual Property Office
- Assisting Teva with various matters, including strategy following the Brazilian Supreme Court decision over Article 40 on patent term validity.
- Represented Nestlé before CONAR to defend the client’s marketing property for its chocolate product against a challenge by PepsiCo.
- Assisting Basement/Kria in overcoming the Brazilian PTO’s initial rejection of trade mark registration rights by unanimously securing the validation through the PTO board of appeal.
TozziniFreire Advogados‘ IP practice is well known for its strength in internet, domain name and digital technology-related IP matters. Technology agreements, negotiations, transfers and licensing agreements are regularly undertaken by practitioners in the firm for high-profile domestic and international companies. M&A deals in which IP assets are a key consideration are also within the purview of the team, conducting due diligence and assessing potential liabilities across the spectrum of intangible properties, including copyright, trade marks and patents. The team also has a strong media and entertainment industry focus, advising on image usage rights, subsidiary rights and ambush marketing. The ‘exemplary’ team is co-led by transactional IP experts Marcela Waksman Ejnisman and Carla Do Couto Hellu Battilana. Stephanie Consonni De Schryver is also noted.
Marcela Waksman Ejnisman; Carla do Couto Hellu Battilana
‘TozziniFreire Advogados is exemplary in dealing with issues related to the defence of brands. The professionals present in-depth and fast analysis, which helped in decision-making and overcoming complex problems. Certainly, without the firm’s advice, the chances of success would be reduced.’
‘On this specific point, I highlight the performance of Stephanie Consonni De Schryver. She certainly stands out in the team for her knowledge and ease of communication.’
Grupo Mulheres do Brasil
- Assisted FEMSA on the registration of its trade mark OXXO in Brazil, and in an administrative dispute involving the registration of domain name oxxo.com.br.
- Assisting Merama in the negotiations and assignment of trade marks registered in bad faith by third parties and handling Merama’s trade mark portfolio.
- Assisted Raidiam with the implementation of the structure of Open Banking in Brazil by negotiating and drafting the main agreement regarding software, technology and IP matters.