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Brazil
4

Intellectual property

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B/Luz

More information
B/Luz‘ IP and technology transactions team leverages its combined expertise in both areas to advise clients on trade mark rights, brand protection strategies, and related litigation risks. The team is experienced in representing clients in trade mark infringement lawsuits, domain name disputes, and trade dress litigation. Recognised for its deep understanding of the retail, food and beverage, IT, gaming, fashion, and consumer goods sectors, the firm is well-positioned to support clients across a broad range of industries. Practice head Vanessa Pirró excels in navigating IP transactions and cross-border matters at the intersection of IP and technology. Caio Aragão is also a key contact, known for his expertise in IP portfolio management.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘B/Luz is an extremely technological firm and a reference in the technology market. It stands out mainly for its ability to understand markets and technological transactions, bringing innovative and simple solutions to its clients, always using accessible language with its clients.’

  • ‘Caio Aragão stands out for his excellent technical and management skills in the projects/work he leads in the field involving intellectual property, always willing to advise clients in the best way possible.’

  • ‘Vanessa Pirró is a lawyer with considerable experience in IP matters, both in advisory and litigation matters.'

  • ‘The IP team is the one I have the most contact with, and they are very business-oriented, practical and very cooperative. They stand out from firms that provide more rigid consultations, opinions and analyses.’

  • ‘Caio Aragão is very proactive and diligent, and always provides practical and technically sound solutions.’

Key clients

  • Grupo Pão De Açucar
  • Arezzo
  • Mondelez Brasil
  • Reclame Aqui
  • Bischoff Creative Group
  • Automob
  • Solubio
  • Wildlife
  • Blip
  • Caju
  • Sousmile
  • Doctor Med

Work highlights

Advised Grupo Pão de Açúcar on trade mark management and protection.
Represented Solubio in a nullity action against its primary trade mark, successfully securing the dismissal of the action, thereby protecting the company’s brand and market presence.
Represented Educbank in multiple trade mark infringement cases involving unauthorised use of its trade marks on digital platforms.

Practice head

Vanessa Pirró

Other key lawyers

Caio Aragão