Ashima Dayal > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Ashima Dayal
Work Department
Intellectual Property + Media; Advertising + Marketing
Position
Partner
Career
Ashima Dayal has more than 25 years of experience guiding clients through legal challenges in their media and marketing activities. She works closely with book and magazine publishers, authors, filmmakers, consumer goods companies, advertising agencies, designers and other individual creative professionals to protect their content and defend their use of third-party material when disputes arise.
Ashima’s clients need practical answers. When considering the use of third-party content in a book, film, commercial or other production, she weighs legal issues against business realities. Her thorough, meticulous research informs tailored and concise responses that equip busy in-house teams to make smart decisions. She understands the vast difference between whether a proposed action is permissible and whether it’s advisable, and helps clients quantify the real risk at hand.
When claims arise, publishers, authors, filmmakers, consumer goods companies and advertising agencies benefit from Ashima’s effectiveness in guiding clients through copyright, right of publicity and defamation disputes. She draws on her knowledge and experience to position clients to act efficiently and strategically. Her skillful negotiation tactics settle claims favorably; in fact, she’s been known to shut down claims with a single masterful letter.
Before becoming a lawyer, Ashima gained invaluable television and film industry insight working for a network news division, a network marketing division, and an entertainment PR company. Her academic background in art history gives her an edge when advising clients on the risks posed by their art-infused creative content, and when defending copyright claims.
Education
Columbia Law School, J.D., James Kent Scholar (1995-1996), Harlan Fiske Stone Scholar (1993-1995), 1996; Columbia College, B.A., 1989
Lawyer Rankings
United States > Intellectual property > Copyright
New York-based firm Davis+Gilbert LLP employs the experience of its ‘really sharp and knowledgeable team’ to advise household name corporates such as Gordon Ramsay and Little Caesars on the creation, protection, and enforcement of their global copyright portfolios. The team is led by advertising and marketing expert Ronald Urbach
, representing clients across the digital media and entertainment, cosmetics, automotive and hospitality industries. Marc J Rachman brings expertise to complex disputes involving music, photo, pictorial, sculptural, and literary works. Veteran IP litigator Guy R Cohen utilizes extensive experience in the IP space to act for corporates across a diverse spectrum of sectors, including media, consumer goods, and retail. Ashima Dayal advises creative professionals, book publishers, authors, filmmakers, and designers, in disputes involving the use of third-party material. Sara Edelman specializes in assisting content creators, advertising agencies, and fashion companies. All the lawyers mentioned work in the New York office.