Susan L. Heller > Greenberg Traurig LLP > Los Angeles, United States > Lawyer Profile

Susan L. Heller

+1 949 732 6810 hellers@gtlaw.com View profile View profile

Work Department

IP - Trademark

Position

Co-Managing Shareholder

Career

Susan is Co-Managing Shareholder of the Orange County office, Chair of the firm’s Global Trademark & Brand Management Group, and Co-Chair of the firm’s Global Women’s Initiative. Susan is consistently recognized by numerous publications and organizations as having one of the preeminent and most innovative international trademark practices in the country, and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Susan for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in “bet-the-brand,” high stakes trademark cases. Susan works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.

Concentrations
U.S. and international trademark litigation and TTAB practice (oppositions and cancellations)
U.S. and international trademark and copyright clearance, procurement, enforcement and portfolio management
Strategic Brand selection, protection, expansion and monetization
U.S. and international intellectual property transactions and acquisitions
Domain name acquisition, protection and disputes, UDRP proceedings

Capabilities
Intellectual Property & Technology
Intellectual Property Litigation
Corporate
Domain Name Portfolio Management, Internet & Mobile-Related Website Issues
Trademark & Brand Management
Fashion, Beauty & Luxury Goods

Admission to Practice
California

Languages

English

Education

• J.D., The George Washington University Law School, 1982
• B.A., Cornell University, 1979