Adar Bengom (Ortal) > Herzog Fox & Neeman > Tel Aviv, Israel > Lawyer Profile
Herzog Fox & Neeman Offices
Herzog Tower
6 Yitzhak Sadeh St.
Tel Aviv 6777506
Israel
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Adar Bengom (Ortal)
Work Department
Intellectual Property
Position
Partner in the Intellectual Property Department at Herzog Fox & Neeman.
Career
Adar Bengom (Ortal) is a partner in Herzog Fox & Neeman’s IP Practice, where she focuses primarily on intellectual property transactions, licensing, contentious matters and client counselling. This includes leading intellectual property due diligence in various cross-border transactions such as mergers, asset acquisitions and investments and drafting and negotiating all intellectual property documents relating thereto; drafting and negotiating complex license, research, development and other commercial agreements in various fields including high-tech, pharma, e-commerce, IT, finance and online marketing; drafting legal opinions involving unique copyright, trade secrets, database rights and trademark issues; managing trademark, patent and breeders rights portfolios of clients; and providing contentious legal advice on copyrights, trademarks, breeders’ rights, domain names, trade secrets, computer law and other intellectual property-related topics.
Prior to joining Herzog Fox & Neeman IP Practice, Adar worked in Davis Polk & Wardwell where she handled all intellectual property aspects of various transactions including asset acquisitions, joint ventures, mergers as well as IPOs.
- Ranked Silver in Prosecution and Strategy and Highly Recommended in Transactions (WTR1000 2024)
- WIPR 2023 Leader in Patents and Trademarks (The World Intellectual Property Review)
- Recommended in Transactions (IAM 1000 2023)
- Transactions star (IP Stars 2023)
- Recommended Lawyer in Intellectual Property: Commercial/Transactions, Disputes & Filing/Prosecution (The Legal 500 2023)
- Ranked Silver in Prosecution and Strategy and Recommended in Transactions (WTR1000 2023)
- WIPR 2022 Leader in Patents and Trademarks (The World Intellectual Property Review)
- Recommended Lawyer in Intellectual Property: Commercial/Transactions, Disputes & Filing/Prosecution (The Legal 500 2022)
- Ranked Silver in Prosecution and Strategy and Recommended in Transactions (WTR1000 2022)
- Ranked in Transactions (WTR1000 2021)
- Ranked in Transactions (WTR1000 2020)
Adar is the author or co-author of several publications including a chapter in one of the leading books in Israel on the new Copyright Law (together with Dr. Neil J. Wilkof): : “Creating Rights: Readings in Copyright Law” (Michael Birnhack, Guy Pessach, eds., 2009).
For more information: Adar Bengom (Ortal) – Herzoglaw | Israeli Law Firm
Languages
English, Hebrew
Education
- Duke University, USA, LL.M
- Tel Aviv University, Israel, LL.B (magna cum laude)
Lawyer Rankings
Israel > Intellectual property > Intellectual property: commercial/transactions
Herzog Fox & Neeman‘s robust IP transaction practice works closely with the firm’s tech transaction team to provide a comprehensive service to its deep roster of clients from the life sciences, fintech, healthcare and telecoms sectors. The department’s advice spans IP licensing, IP rights protection, as well as structuring, drafting and negotiating agreements. Practice head Karen Elburg is a key contact, routinely advising on both contentious IP matters and non-contentious licensing agreements and transactions, most notably in the music and entertainment sectors. The team also includes Dan Sharot, highly praised by clients for his expertise in technology transactions and IP licensing; Orli Gal, also highly regarded for her specialisation in complex technology transactions; and Adar Bengom, who focuses on copyright and trade secret issues. Gal Eschet left the practice.
Israel > Intellectual property > Intellectual property: disputes
With a strong focus on trademark enforcement and litigation, Herzog Fox & Neeman‘s IP team is fully equipped to advise clients from a range of sectors, including retail, hospitality and e-commerce, on all IP-related litigation proceedings. Practice head Karen Elburg regularly handles complex IP disputes, working closely with IP litigation specialist Gilad Wekselman on behalf of both domestic and international Fortune 500 companies. Other key names include Adar Bengom, who advises on both contentious and non-contentious IP issues, and IP litigation and trademark prosecution specialist Edward Levdansky.
Israel > Intellectual property > Intellectual property: filing/prosecution
Herzog Fox & Neeman’s IP department houses a specialised trademark practice, noted for its expertise in the online gaming, AI and cryptocurrency fields. The team regularly advises clients on a range of IP-related matters, spanning trademark prosecution, filing and enforcement. Karen Elburg leads the team, which includes Adar Bengom, who notably focuses on trademark strategies and prosecution, and ‘outstanding’ associate Nadav Lev.
Lawyer Rankings
- Intellectual property: commercial/transactions Israel > Intellectual property
- Intellectual property: disputes Israel > Intellectual property
- Intellectual property: filing/prosecution Israel > Intellectual property
Top Tier Firm Rankings
- Banking and finance
- Capital markets
- Commercial, corporate and M&A
- Competition/antitrust
- Dispute resolution > Dispute resolution: class actions (including derivative actions)
- Employment
- Energy
- Healthcare and life sciences
- Hi-tech and start-ups
- Infrastructure
- Investment and venture capital funds
- Real estate and construction
- Tax
- Transport
Firm Rankings
- Dispute resolution > Dispute resolution: local litigation and arbitration
- Insurance
- Intellectual property > Intellectual property: commercial/transactions
- Intellectual property > Intellectual property: disputes
- Planning and zoning
- Restructuring and insolvency
- Telecoms and media
- Dispute resolution > Dispute resolution: mediation and international arbitration
- Dispute resolution > Dispute resolution: white-collar crime, investigation and fraud
- Intellectual property > Intellectual property: filing/prosecution