Next Generation Partners

Rising Stars

Intellectual property in Thailand

Baker McKenzie LLP

Recommended by clients for their ‘in-depth technical knowledge’ and ‘professional services’, Baker McKenzie LLP’s dynamic IP practice offers the full gamut of services, including trade mark portfolio management, patents, enforcement, commercial IP and digital media and copyright work. Operating across pharma, technology, and a diverse array of other sectors, the team provides IP advice to global leaders, start-ups, SMEs and individual investors. Nont Horayangura helms the firm’s trade mark, digital media and copyright, enforcement and transactional teams, while Abe Sun heads up the patent practice. Pattaraphan Paiboon and Kritiyanee Buranatrevedhya strengthen the practice with their expertise in IP commercial matters. Other key contacts in the group include Dhiraphol Suwanprateep and Say Sujintaya.

Practice head(s):

Nont Horayangura; Abe Sun; Pattaraphan Paiboon; Kritiyanee Buranatrevedhya


Other key lawyers:

Dhiraphol Suwanprateep; Say Sujintaya


Testimonials

‘Baker McKenzie LLP, led by partner Abe Sun, has a strong patent team with expertise across a wide range of cutting edge and complex technologies. The quality of the advice is exceptional.’

‘Abe Sun is one of the best patent practitioners we’ve worked with and is highly recommended. Abe is highly knowledgeable in complex technologies, able to provide commercially sound advice and strategies, and always goes an extra mile to help the business achieve their objectives.’

‘They provide comprehensive services throughout the entire trade mark life cycle (trade mark creation, protection, and commercialisation). We trust in their strong knowledge, accountability, and professional services while all of their staff are very friendly and always reachable.’

Key clients

Abbott Products Operation AG


Four Seasons Hotels


Work highlights


  • Handled trade mark registration and appeal of a new mark, achieving a rare, favorable decision in the process for Abbott Products Operation AG.
  • Advised Four Seasons Hotels on a project involving licensing of its trade marks to overseas subsidiaries and the preparation of relevant agreements.

Domnern Somgiat & Boonma Law Office Ltd

Helmed by Rutorn Nopakun, Chakrapat Mongkolsit, Prabjote Busdee, Apiwatt Kongsoowan and Nathapong Tongkaew, specialist IP firm Domnern Somgiat & Boonma Law Office Ltd maintains a varied IP offering, covering commercialisation, prosecution and litigation services, whilst undertaking a significant amount of filing work. Its patent team holds experience across chemicals, biochemistry, pharma and mechanical industries. Nopakun, Kongsoowan and Tongkaew strengthen the practice with their trade mark expertise, while Mongkolsit and Busdee contribute their patent knowledge to the team.

Practice head(s):

Rutorn Nopakun; Chakrapat Mongkolsit; Prabjote Busdee; Apiwatt Kongsoowan; Nathapong Tongkaew


Testimonials

‘The team is very responsive, particularly experienced and competent. I like the fact that the advice provided by the team is always sensible, strategic and commercial.’

‘I have also been impressed by the team’s ability to deal with novel issues sensibly and speedily.’

‘Their ability to provide sensible, strategic and commercial solutions, as well as their responsiveness and speed of service, makes them stand out from the rest.’

Key clients

Mercedes Benz


Puma


Hugo Boss


The Polo/Lauren Company


Calvin Klein


Chanel


Nestle


McDonalds


Johnson & Johnson


Beirsdorf


Work highlights


  • Advised a global Danish firm on a complex patent infringement case that involves potential, significant damages for the infringers. The case is currently pending with Thailand’s Specialized Court of Appeals.
  • Advised a US-based Sports group on the rejection of the Association logo by Thailand’s Trademark Board. Based on DS&B’s arguments – the rejection was reversed, and the mark was accepted for registration.
  • Advised a Swedish client on a trademark counterfeiting case. The infringer ceased using the client’s trademark for a short period of time. Subsequently, as the counterfeiter resumed illegal activities, DS&B again represented the client. The counterfeiter agreed to cease the infringement activity – and paid damages.

Tilleke & Gibbins

Darani Vachanavuttivong and Alan Adcock jointly helm Tilleke & Gibbins's IP practice, which is routinely entrusted by clients with a whole host of issues, ranging from trade mark searches and registration to license agreements and due diligence. The firm also fields a strong practice in the areas of IP enforcement, litigation and commercialisation. Somboon Earterasarun is noted by clients for his worldwide trade mark portfolio management, while Suebsiri Taweepon's broad range of experience covers contentious and non-contentious IP, with a notable focus on tech-related matters. Sukontip Jitmongkolthong is regularly trusted by international corporations for her knowledge of the enforcement of valuable IP rights. Wiramrudee (Pink) Mokkhavesa is well-versed in matters of brand protection, IP enforcement, and anti-counterfeiting matters. Nandana Indananda is also recommended.

Practice head(s):

Darani Vachanavuttivong; Alan Adcock


Other key lawyers:

Somboon Earterasarun; Suebsiri Taweepon; Sukontip Jitmongkolthong; Jakkrit Kuanpoth; Wiramrudee (Pink) Mokkhavesa; Nandana Indananda


Testimonials

‘The team is very knowledgeable and all round in the areas that they advise for us.’

‘Quick to respond and they provide effective advice.’

‘Tilleke & Gibbins has a great network through many countries, with strong knowledge in handling international matters.’

‘The team demonstrates flexibility and customer focus.’

‘Alan Adcock is an exceptional IP and regulatory lawyer who dives deep into getting to know the needs of his clients to ensure a tailored solution is delivered.’

‘High level of expertise and experience in IP and capable of handling global IP portfolios. The team is also responsive.’

‘I really have to say that the IP team in Tilleke is par excellence. They are responsive and very practical in their advice and just very cooperative and willing to work seamlessly for any projects that we do together.’

‘My go-to firm in Thailand. Goes without saying that their legal and analytical skills are very good.’

Key clients

Alibaba


Amazon


Bayer


Formula One (F1) Group


GlaxoSmithKline


Honda Motor


Novartis


Philip Morris


Siam KUBOTA


Tao Kae Noi


Work highlights


  • Defended Alibaba successfully in a complex patent infringement suit related to the liability of e-commerce platforms for indirect IP infringement. Our representation led to a landmark decision from Thailand’s IP&IT Court, finding Alibaba not liable for a third party’s alleged IP infringement on its platforms.
  • Advised and assisted Nuovo Plus Co., Ltd. on its entrance into an agreement with Gotion Singapore Pte. Ltd., a company under the Gotion High-tech group, to form NV Gotion Co., Ltd., including extensive advice on IP licensing and commercialisation.
  • Represented Formula One (F1) Group successfully in a rare cross-class trademark opposition against a potential infringer in Thailand that had filed for registration of a mark that was confusingly similar to our client’s mark and name.

Ananda Intellectual Property

A practice that routinely handles IP strategy, portfolio management and litigation, Ananda Intellectual Property's capabilities extend across a multitude of sectors, from IT and electronics to consumer goods and fashion. The practice is jointly led by managing partner Franck Fougere, Kritchakorn Nimwenai, Patthawarat Jungjinjaroen, Monnat Theerachat  and Nuttakorn Sorakun. Nimwenai and Jungjinjaroen bolster the practice with their trade mark expertise, while Theerachat spearheads the patent offering, with demonstrable experience in the life sciences sector, and Sorakun handles IP litigation cases.

Practice head(s):

Franck Fougere; Kritchakorn Nimwenai; Patthawarat Jungjinjaroen; Monnat Theerachat; Nuttakorn Sorakun


Testimonials

‘Very responsive and professional staff. Experts in their subject matter.’

‘Kritchakorn Nimwenai is our go-to lawyer for trade mark matters in Thailand. Highly recommended.’

‘The quality of their service is impeccable, they are always within our requested deadlines.’

‘Responsive and trustworthy advice.’

‘They have a great team. I can call them for tricky matters to discuss the issues. I feel like l am getting terrific advice.’

‘Kritchakorn Nimwenai is our main contact. He’s always there for us when we need any consultation or advice. Even when he can’t give us any answer right away, he’ll find out and get back to us in no time.’

‘Ananda IP is a team of experts dedicated to finding individual and smart solutions for each client.’

‘We work closely with Franck Fougere who handles the task that we bring to him by carefully analysing the current situation, in-depths discussion of possible solutions and translation of the agreed strategy.’

Key clients

Huawei Technologies Co., Ltd.


Beijing Douyin Information Service Co., Ltd.


Great Wall Motor


Jeeter


Kanha


InBev


Moderna


Bausch + Lomb


Cartier


IKEA


Pearl Abyss


KAKAO


Krolk GmbH


SHOEfabrik Co. Ltd


Fred Paris


BLVCK PARIS


Scrub Daddy


BAKEIP


Paradoxe Beverages


DKSH


TDK


Tymphany Acoustic Technology


Panasonic


L’OREAL (Enforcement)


OPPO


Mega Lifesciences


Unicharm


YG entertainment


SM entertainment


Nai Lert group


Kubota Corporation


Hexal


Sephora


Yonex


Perfumist


Indorama


Ampverse


Sandoz


Suzuki


Saint-Gobain


Landmark group


Honda


Elephant parade


Dr. Reddy’s


Amgen


Paul


Hutchinson


Goldway Enterprises


Cold Stone


AXA


OXO Chemie (Thailand) Co.,Ltd.


Circurre Pty Ltd


Global Chemical Co.,Ltd.


Stamex technology co. Ltd


Work highlights


  • Represented and provided strategies for trademark prosecutions for clients in the innovative fields such as NFT and Cryptocurrencies (Alpaca Finance, Elephant Parade), Cannabis (Jeeter, Kanha), Metaverse (Kwangya), platform (PINKOI), and E-sports (Ampverse).
  • Represented and managed client’s patent portfolio in various fields such as automotive (Great Wall Motor Co., Ltd.), pharmaceutical (OXO Chemie (Thailand) Co.,Ltd.), consumer goods (Unicharm) etc. We advised client on the prosecution strategy as well as providing technical advice and amended the claims to overcome examiner’s objections in various jurisdictions.
  • Represented our client, Exclusive Intertrade Corporation Company Limited, in filing appeal before the Trademark Board and won against BENELLI Q. J. SRL (represented by Tilleke & Gibbins) and Pirelli & C. S.p.A. (represented by Domnern Somgiat & Boonma Law Office Ltd).

ILCT Ltd.

Counting an array of clients, from local SMEs to leading international corporations, in its roster, ILCT Ltd. is active across many areas of the IP sphere, including patent drafting, portfolio management, anti-counterfeiting and cross-border enforcement cases. Ratinuch Kawnachaimongkol, Juthajit Sriprasart, Ratchapong Thongdeetae and Titirat Wattanachewanopakorn lead the team, with the former’s broad range of expertise encompassing the registration, enforcement, litigation, and management of IP portfolios. Sriprasat contributes her trade mark and copyright specialisms, while Thongdeetae focuses on the patent matters. Wattanachewanopakorn is well-versed in anti-counterfeiting and enforcement, litigation, IP prosecution and portfolio management.

Practice head(s):

Ratinuch Kawnachaimongkol; Juthajit Sriprasart; Ratchapong Thongdeetae; Titirat Wattanachewanopakorn


Testimonials

‘Their performance in intellectual enforcement is outstanding.’

‘Titirat Wattanachewanopakorn’s knowledge, experience and skills in intellectual property enforcement is exceptional and the outcome of the matters that he handled on behalf of the company has proven this. His advice is always effective, creative and practical from both legal and business aspects.’

‘Responsive, friendly and great problem solving skills.’

‘Efficient turnaround and practical advice which saves client time and money.’

‘Ratinuch Kawnachaimongkol is very reliable and fun to work with. A serious practitioner with a great sense of humour.’

LEXEL

Newly established in October 2022, specialist IP firm LEXEL acts for a consortium of global and blue-chip clients across an expansive range of IP issues. The practice is jointly led by Tanakrit Tangburanakij, Radeemada Mungkarndee and Praewpan (Am) Hinchiranan. Tangburanakij’s vast IP experience encompasses digital media, brand management and transactional IP, while Mungkarndee bolsters the practice with her profundity in the full suite of patent-related matters. Hinchiranan is pre-eminent within a diverse array of industries, from chemical and pharma to food and nutrition.

Practice head(s):

Tanakrit Tangburanakij, Radeemada Mungkarndee; Praewpan (Am) Hinchiranan


Testimonials

‘Small but highly experienced, well connected and resourceful members.’

‘The team’s strengths include easy communication (in English), very prompt responses and turnaround, provide operationally and economically viable options and/or solutions.’

‘Tanakrit is very meticulous when dispensing advice, ensuring that no stone is left unturned. He is practical when coming up with strategies for execution. His very calm demeanor and disposition hides his never-give-up work attitude.’

Work highlights


  • Assisted various clients on the patentability of their inventions/research and development, drafting and filing patent applications in Thailand and overseas, and advising on strategies to build a robust patent portfolio.
  • Assisted various clients with copyright protection in their various agreements and releases as well as advised on filming of foreign films in Thailand.
  • Advised clients on copyright protection in their various agreements and releases.

Rouse

Rouse fields a broad IP offering that includes the full spectrum of trade mark, copyright, design and patents work, as well as being routinely engaged by clients to handle enforcement, litigation and IP consultancy services. The firm counts local and international companies, as well as governmental agencies in its varied client roster. Spearheading the practice is Manoon Changchumni, Peeraya Thammasujarit and Nuttachai Unaratana. Changchumni is particularly experienced in advising local and overseas clients in enforcing their IP rights and defending against IP disputes, alongside possessing vast mediation expertise. Thammasujarit’s capabilities encompass a wide variety of contentious disputes and enforcement matters in the IP sphere, while Unaratana advises on the full gamut of trade mark protection matters. Associate Norasak Sinhaseni is noted for his capability in trade mark prosecution.

Practice head(s):

Manoon Changchumni; Peeraya Thammasujarit; Nuttachai Unaratana


Other key lawyers:

Norasak Sinhaseni


Key clients

Amazon Technologies, Inc.


PTT Exploration and Production Public Company Limited


Satyapon & Partners Limited

Led by founding partner Satyapon Sachdecha and Kritsana MingtongkhumSatyapon & Partners Limited's 'efficient, attentive and prompt' team draws on its experience from a wide range of fields, including mechanics, IT and pharma, among others. Suppadech Jamjirawat heads up the litigation team, while Kriangsak Sukhitanont leads the enforcement team, and 'goes beyond his call to provide advice' on market seizures and customs detainments for clients.

Practice head(s):

Satyapon Sachdecha; Kritsana Mingtongkhum


Other key lawyers:

Suppadech Jamjirawat; Kriangsak Sukhitanont


Testimonials

‘This firm is very efficient, attentive and prompt. They know IP law in Thailand very well. I enjoy working with them.’

‘They are proficient in IP and have provided valuable advice in prosecution and enforcement matters in Thailand.’

‘Kritsana Mingtongkhum is excellent. He goes beyond his call to provide advice. He provides top-quality service to his clients.’

‘The team is responsive, knowledgeable and able to provide strategic advice in a clear and concise way. The team has a professional, pragmatic and problem-solving approach.’

‘I am very happy with Satyapon & Partners. They are a responsive, helpful and user-friendly IP firm that is a real asset in navigating the Thai market. They have a strong team of IP lawyers who have extensive experience and knowledge in IP law and practice.’

‘They are a fantastic IP firm and I would highly recommend them to anyone who needs a professional and trustworthy IP legal service in Thailand.’

‘Kritsana Mingtongkhum is a talented and dedicated IP lawyer who has a good command of IP law and practice. He is helpful and supportive, and also attentive and proactive in handling our matters and transactions.’

Key clients

Aston Martin


Pernod Ricard


Hermes International


Yamaha Motor Co., Ltd.


Anglo American (De Beers)


Frasers Property (Thailand) PCL


AstraZeneca AB


Wells Fargo & Co.


Industria de Diseño Textil (Inditex)


Work highlights


  • Acting on behalf of a prominent Japanese beauty and health products company PIAS Corporation, we successfully cancel a registered trademark in the name of a Thai company on the ground of non-use.
  • Advised a local Thai company, Iron Butterfly Co., Ltd., on a cross-border IP licensing and distributorship issue, to secure a Licensing & Distributorship Agreement with an American cosmetics company.
  • Successfully obtained registration for a suggestive trademark “COMMERCIAL ELECTRONIC OFFICE” at the Appeal Court on behalf of Wells Fargo & Company.

LawPlus Ltd.

LawPlus Ltd. utilises its considerable experience in the IP arena to handle trade mark and patent searches, licensing and litigation, amongst other matters, for local and international IP organisations. Kowit Somwaiya and Prasantaya Bantadtan jointly lead the practice, the latter possessing expertise across a range of sectors, from telecoms and entertainment to pharma and healthcare.

Practice head(s):

Kowit Somwaiya; Prasantaya Bantadtan


SCL Nishimura & Asahi Ltd

Counting local and international clients across a diverse range of industries in its roster, SCL Nishimura & Asahi Ltd‘s IP practice often undertakes trade mark prosecution and enforcement actions, as well as utilising its robust patent practice. Pavinee Bunyamissara leads the team, focusing on e-commerce and trade marks, with demonstrable experience advising on overseas trade mark registration applications and litigation. Counsel Narongcachon Chomsa strengthens the practice with his patents expertise and associate Benjapol Kongsombut also advises on matters concerning patent development and protection. Paramee Kerativitayanan left the firm in July 2022 to join ZICO IP.

Practice head(s):

Pavinee Bunyamissara


Other key lawyers:

Narongcachon Chomsa; Benjapol Kongsombut


Work highlights


  • Advised a Japanese company who designs and licenses characters on trade mark and copyright counterfeits products.
  • Litigated trade name infringement for a worldwide renowned technology and processor company.
  • Conducted patent searches and drafting for a national science, technology and innovation institution.

TMP Intellectual Property

TMP Intellectual Property’s practice is led by Pawat Varapirom, Munif Chaipanya, Adele Marchal and Aswin Traisrisin. Varapirom’s enforcement and litigation experience enables him to advise clients on the protection of their IP assets and leveraging their IP portfolios. Chaipanya bolsters the practice with his vast trade mark expertise, while Marchal is active on the prosecution side of the practice.

Practice head(s):

Pawat Varapirom; Munif Chaipanya; Adele Marchal; Aswin Traisrisin


Key clients

Foodstar Co., Ltd.


Sretsis Co., Ltd.


Colleen Pencil (Thailand) Co., Ltd.


Bangkok Chain Hospital Public Co., Ltd.


Kasetsart University (Thailand)


Blue Owlet Co., Ltd.


Saintmed Public Co., Ltd.


Gafaemungkornbin 2009 Co., Ltd.


ZICO IP

Boutique firm ZICO IP fields a broad IP offering across protection, commercial exploitation, enforcement and litigation, transactional and advisory services in the IP domain. The practice is jointly led by Pawarisa Suwannachote, Paramee Kerativitayanan and Kamolchanok Sinhaseni. Suwannachote represents a consortium of clients on the full gamut of IP services, while Kerativitayanan, who joined the practice in July 2022 from SCL Nishimura & Asahi Ltd, handles prosecutions, strategies and various other issues. Sinhaseni is principally active in the patent and design sphere, acting for clients in telecoms, petrochemicals and consumer products industries.

Practice head(s):

Pawarisa Suwannachote; Paramee Kerativitayanan; Kamolchanok Sinhaseni


Testimonials

‘Zico IP offers a unique combination of expertise, tailored solutions, and innovation that sets them apart from other firms. Their strengths lie in the team’s diverse expertise, proactive approach to IP protection, and strong industry focus.’

‘Kamolchanok Sinhaseni’s dedication to his clients, combined with his exceptional legal knowledge and client-centric approach, truly sets him apart.’

Work highlights


  • Advising PTT Oil and Retail Business Public Company Limited regarding trademark registration/prosecution, enforcement, and IP strategy/protection in Thailand, and many other countries globally.
  • Handling trademark portfolio in Thailand for Diageo, including trademark portfolio management, trademark prosecution strategies and intellectual property protection measures in Thailand.
  • Advising iBotnoi Company Limited, a Thai AI-specialized start-up, and providing patent strategy for one of their cutting-edge innovations starting from conceptualising patent draft, drafting patent application, and recommending patent filing plan.