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United States • Media, technology and telecoms
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Advertising and marketing: litigation

Saul Perloff

Saul Perloff

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A&O Shearman

A&O Shearman's advertising litigation practice is based in Austin and led by Saul Perloff who is experienced in both prosecuting and defending a range of advertising disputes. The firm is sought out for its expertise in false advertising and unfair competition expertise. The firm often serves life sciences clients such as biopharmaceutical companies, biologics and medical device companies. Other key industries include consumer products, financial services, food and beverage. False Claims Act and Telephone Consumer Protection Act violations that are brought in class actions are also handled by the practice.
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Phone
+1 512 647 1970
Email
[email protected]
Profile
aoshearman.com

Profile

Work Department

Litigation

Position

Partner

Career

For more than 30 years Saul has represented domestic and international clients in advertising and unfair competition litigation under the Lanham Act and state laws, as well as in other complex commercial and intellectual property disputes. He advises companies in a broad array of industries, including life sciences, technology and consumer products.

A seasoned first-chair trial attorney, Saul has successfully prosecuted and defended disputes involving false advertising, unfair competition, trademark/trade dress and patent infringement, as well as antitrust, TCPA and Qui Tam actions in courts across the country. He also represents clients in government investigations, arbitrations and NAD proceedings.

From 1992 to 1995, Saul served as a JAG officer and member of the Chief Counsel’s Honor Program in the U.S. Army Corps of Engineers.

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Key clients

  • QuVa Pharma, Inc.
  • Guardant Health
  • Acella Pharmaceuticals, LLC
  • Red Hook Lobster Pound LLC
  • Human Power of N
  • Mojave Desert Holdings, LLC

Work highlights

Represented Guardant in Guardant Health, Inc. v. Natera, Inc., concerning the intersection of Lanham Act false advertising law and First Amendment protections of scientific speech.
Represented Acella in a Lanham Act false advertising suit brought against ANI Pharmaceuticals, Inc.
Represented Mojave Desert Holdings, U.S.A. Dawgs, Inc., and Double Diamond Distribution, Ltd. as lead counsel in a false advertising and patent case against Crocs.
L500 | A&O Shearman > Advertising and marketing: litigation > United States | Legal 500 law firm profiles