Rodrigo, Elías & Medrano Abogados offers a broad IP practice, advising an array of major global corporations on matters relating to copyrights, trademarks, patents, and franchising and license agreements. The firm also frequently assists clients in IP-related litigation. María del Carmen Alvarado spearheads the group and, drawing on her experience as former head of INDECOPI’s trademark office, she handles trademark prosecution, contracts and domain name work. Héctor Álvarez, an expert in the IP market, concentrates on unfair competition and patent work, while Ximena Aramburu, who was promoted to the partnership in January 2024, focuses on consumer protection and advertising. Senior associate Ricardo De Vettor is another key practitioner in the team.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
‘The professionalism, attention and follow-up of matters by Héctor Alvarez Pedraza and Ricardo De Vettor is appreciated.'
‘The Intellectual Property area of Rodrigo Elias & Medrano is definitely one of the strongest and most prominent in Peru. The quality of their professionals, always committed to excellence in service, earns them the trust of their clients. I'd highlight the formality and perfection in the work carried out, not only in substance but also in form. Its process control is very efficient.'
‘The knowledge of the subject, a global vision of the clients' needs, as well as the quick response. María del Carmen Alvarado's leadership is evident. We can highlight the work of Ricardo De Vettor.'
Key clients
- PepsiCo
- Inditex (Zara).
- Microsoft Corporation.
- Panasonic Corporation.
- Mars
- Colombina
- Abercrombie & Fitch Europe
- Reckitt Benckiser.
- The Goodyear Tire & Rubber Company.
- Gilead Sciences
Work highlights
Advising Stokely Van-Camp on obtaining the nullity of a 3D bottle resembling its renowned Gatorade bottle design.
Advised PepsiCo on obtaining a favourable ruling in challenging the registration of a trademark.
Advised Inditex on achieving a decisive victory, where the Distinctive Signs Commission ruled in favour of the client against the registration of a trademark in International Class 25.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Héctor Alvarez
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Ricardo de Vettor
Practice head
María del Carmen Alvarado