Case Study: Nordeus (Video)

TLT's AI Brief for September examines the growing pressure on accountability and disclosure in artificial intelligence, covering new regulatory consultations, landmark legal statements on AI liability...

OpenAI's integration of advertisements into ChatGPT marks a significant shift in how retailers can reach consumers through conversational AI. As this emerging channel offers contextual relevance at moments of genuine purchasing intent, retailers must navigate complex advertising regulations, data protection requirements, and sector-specific rules to ensure compliance while capitalizing on this novel marketing opportunity.

Recent guidance from the Advertising Standards Authority clarifies when accessibility features like audio description, closed captions, and signing must include material information in advertisements. Marketing teams face new considerations around campaign planning and compliance to ensure visually and hearing-impaired audiences receive the same essential information as other consumers.

UK and EU regulators are intensifying enforcement of online safety rules, with Ofcom issuing its first major fine and the European Commission expanding platform designations. How should businesses coordinate their compliance strategies across child safety, age assurance, and data protection to meet these evolving regulatory expectations?

Telecoms operators rely on the Electronic Communications Code to secure rights over land, but landowners retain important powers that can affect network deployment and maintenance. Understanding the interplay between statutory protections, lease renewal regimes, and contractual relocation provisions is essential to managing risk and avoiding costly disputes over apparatus installation and removal.

From the Professional Footballers' Association's High Court challenge against the EFL's new wage controls to Formula 1's calendar reshuffling amid Middle East tensions, this roundup examines the latest legal and commercial developments reshaping professional sports. The analysis covers merger activity in combat sports, governance disputes in British horse racing, and environmental activism in competitive sailing.

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The ASA's ruling on Popeyes' breakfast menu advertising reveals the intricate visual analysis required under new HFSS regulations. Can the colour of a hash brown's seasoning determine whether an advertisement complies with restrictions on less healthy food promotion? This detailed examination of two Instagram ads demonstrates the granular approach regulators are taking to food advertising compliance.

In Take 3.9 TV Partnership and others v HMRC [2026] UKFTT 696 (TC), the First-tier Tribunal (FTT) held that the appellants were carrying on a genuine trade and therefore the equity-funded portion of their film production expenditure qualified for tax relief, but the debt-funded expenditure was incurred only to enhance tax relief and therefore did not qualify for tax relief