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ARTICLE · 07 JUNE 2016

Will We Continue To Uber And Lyft, Or Will We Start To "VW?"

Volkswagen's $300 million investment in ride-hailing service Gett is not exactly earth shattering news these days for the automotive industry.

United StatesTransport

Volkswagen's $300 million investment in ride-hailing service Gett is not exactly earth shattering news these days for the automotive industry. But what did catch our eye here at the Dashboard was what Volkswagen said,

Ride-hailing will be at the center of our new 'mobility on-demand' business, which we are building as the second pillar alongside the classic automobile business.

"Second pillar." Let that sink in a second. The first pillar, we assume, is the design, manufacture and sale of vehicles of every kind. But that second pillar is a service industry. For now that service includes people driving cars. What happens when we no longer need the drivers because the cars are autonomous?

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