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ARTICLE · 14 NOVEMBER 2025

You're Wasting Money On Your Martech. Win Back C-Suite Trust By Taking Control Of Your Stack.

Alvarez & Marsal
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Marketing has lost the benefit of the doubt. 65% of CEOs don't trust their CMOs. It's time to shake things up. And the martech stack is the most visible, most expensive, and most underperforming piece of the puzzle.

United StatesTechnology
Jason Galloway
Jason Galloway
Anna Yarkosky
Anna Yarkosky

Marketing has lost the benefit of the doubt. 65% of CEOs don't trust their CMOs.1 It's time to shake things up. And the martech stack is the most visible, most expensive, and most underperforming piece of the puzzle.

Meet the new CMO. On day one, they think the job is about vision. It's really about survival. Before they can settle in, the questions come fast:

  • The CEO leans forward: "We're burning money on martech. What are we getting for it?"
  • The CFO cuts in: "Don't tell me about impressions or AI pilots. Show me margin impact."
  • The CIO adds: "All I see in your stack is too many platforms, zero integration, and rising costs."
  • The board exchanges glances: "Average CMO tenure is 18 months. Let's see how long this one lasts."

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