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ARTICLE · 20 FEBRUARY 2024

With The Help Of AI, You'll Never Be Off Trend

AlixPartners Asia LLC
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This is a co-authored article between AlixPartners and NAX Group. Alongside Sonia Lapinsky and Angela Zutavern, Sid Shah contributed from a NAX perspective.

United StatesTechnology
Sonia Lapinsky
Sonia Lapinsky
Angela Zutavern
Angela Zutavern
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This is a co-authored article between AlixPartners and NAX Group. Alongside Sonia Lapinsky and Angela Zutavern, Sid Shah contributed from a NAX perspective.

Every year, Santa delivers millions of presents worldwide in one night. Yet somehow, it seems fashion trends shift even faster. What's "in" and what's "out" appears to always be in flux. This holiday season, how can shoppers snag the hottest new jacket for themselves or loved ones before it's already out of style?

Have no fear, AlixPartners and NAX Group are bringing the holiday cheer—and a solution to this problem. AlixPartners' head of AI Angela Zutavern recently appeared on NBC's "The Today Show" to highlight how AlixPartners and NAX jointly developed insights and identified trends around the holiday season.

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