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ARTICLE · 22 NOVEMBER 2018

More Blockchain Uses For Digital Advertisers, Software Licensees And Marine Insurers

BakerHostetler
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Adledger, a consortium of ad companies in the digital media space, recently issued a free Blockchain and Advertising Special Report.

United StatesTechnology
John C. McIlwee
John C. McIlwee
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Adledger, a consortium of ad companies in the digital media space, recently issued a free Blockchain and Advertising Special Report. The report identifies several major challenges confronting ad agencies in digital media, educates readers on blockchain technology and proposes use cases for early adopters. According to the report, consortium members see big brands moving millions of ad dollars away from digital media because of widespread fraud. Bots spoof legitimate websites to proliferate inauthentic ad clicks across the entire industry. These bots sap ad purchase value by increasing costs without ever getting the ad in front of the intended consumer. Adledger predicts that blockchain technology will trace the IP addresses of legitimate users, frustrate bot developers and restore advertiser confidence in the digital media space.

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