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ARTICLE · 27 MAY 2022

MintzTech Connect Industry News: Spotlight On YUR Inc.

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
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Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

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Founded by Dilan Shah in 2019, YUR Inc. is a leader in accessible fitness technology in the gaming space. YUR's gamified social layer, YUR.fit, pairs with virtual...

United StatesTechnology
Daniel DeWolf
Daniel DeWolf
Samuel Effron
Samuel Effron
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Founded by Dilan Shah in 2019, YUR Inc. is a leader in accessible fitness technology in the gaming space. YUR's gamified social layer, YUR.fit, pairs with virtual and augmented reality games to allow gamers to sync health data, such as exercise, sleep, and nutrition. YUR can be used within almost any digital space, allowing gamers to use various wearables and gaming platforms for fitness tracking.

YUR's mission is to facilitate a healthy and active lifestyle for gamers. YUR captures a key target audience that is otherwise overlooked by popular fitness programs like Peloton and Lululemon's Mirror. Many existing fitness programs focus on consumers who already enjoy fitness and promote activities that are perceived as high-rate exertion workouts. In contrast, YUR noticed that 80% of their gamer community are beginners in fitness. Therefore, YUR targets those who need help getting started with health and fitness habits.

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