How Creators Can Build Resilient Businesses Amid Technological Change

In this Q&A, Loeb partner John Kulback explores how creators and creator economy businesses can harness AI while navigating the latest legal and strategic challenges at the convergence of entertainment, media and technology. The discussion highlights how AI lowers production barriers, clarifies the distinction between creative assistance vs. creative substitution, and addresses copyright and publicity risks—all critical to creators for protecting intellectual property and ensuring that their content can be monetized and scaled.

Tell us about your practice and the types of matters you generally handle.

I advise clients across entertainment, media and technology on complex deals, strategic partnerships and scaling opportunities. My clients include publicly traded media and technology companies, major studios, financiers, creators, creator economy businesses and emerging technology companies. Drawing on my extensive experience as counsel, operator and executive, I work tirelessly to