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ARTICLE · 06 SEPTEMBER 2023

How CFOs Can Trade ‘Dr. No' Role For Stickier Customers

Personal touch or touch screen? Human voice or voice-response system? When it comes to customer service, businesses struggle to find the right mix of attention and automation.

United StatesTechnology

Advances in AI can help executives balance the tension between cost efficiencies and satisfied customers, AlixPartners' Saurabh Singh and Jason McDannold assert.

Saurabh Singh is director and Jason McDannold is partner and managing director at AlixPartners, a New York-based global consulting firm that specializes in turnarounds and restructurings. Views are the authors' own.

Personal touch or touch screen? Human voice or voice-response system? When it comes to customer service, businesses struggle to find the right mix of attention and automation. All too often, the internal conversation becomes an unproductive dialogue, with the CFO cast in the role of Dr. No — the guy who can count the cost but can't see the upside.

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