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ARTICLE · 10 DECEMBER 2024

Face Value: AI And Facial Recognition Technology Claims Draw FTC Scrutiny

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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On December 3, 2024, the FTC took action against IntelliVision Technologies Corp., a developer of AI-powered facial recognition software for home security and smart devices

United StatesTechnology

On December 3, 2024, the FTC took action against IntelliVision Technologies Corp., a developer of AI-powered facial recognition software for home security and smart devices, for alleged deceptive marketing practices. This action continues the agency's aggressive posture towards marketing of AI-related technologies that reached a fever pitch with Operation AI Comply in September. The case also represents the latest chapter in the agency's scrutiny of facial recognition technology ("FRT"), increased in recent years through settlements with EverAlbum(2021) and Rite Aid (2023).

Claims v. Reality

IntelliVision's marketing materials made several bold assertions about its software:

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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