Introduction
Since ChatGPT was launched on November 30, 2022, generative AI
(GenAI) has been at the forefront of technological discourse. To
many, it represents a disruptive force capable of redefining
business processes and creating unprecedented efficiencies;
however, some see it as an overhyped solution that has yet to live
up to its promises, especially when early pilots fail to deliver
the expected return on investment (ROI).
Many organizations have launched GenAI pilots, but a significant
number of these initiatives have struggled to transition beyond the
pilot phase, leaving decision-makers questioning GenAI's
value. These reservations seem even more stark in light of initial
high expectations. While assessments of GenAI's capabilities
and limitations are becoming more realistic, organizations should
still recognize its transformative potential when leveraged
strategically.
