As Good As Advertised? NFTs In Marketing

Non-fungible tokens (NFTs) are quickly establishing themselves as one of the fastest-growing and most innovative advertising media. "NFT" is now a key marketing buzzword, with Collins Dictionary naming it the 2021 Word of the Year.

From just $95 million in 2020, the NFT market exploded in 2021, reaching a total sales volume of $25 billion. This article will discuss how emerging technology companies and even mainstream consumer brands can engage their consumers through NFT marketing.

NFT marketing, too, has come to the fore as regulators struggle to find ways to protect consumers and bring a semblance of order to the NFT space. Businesses exploring ways to use NFTs in their marketing programs should take care that their tokens are not issued to create an expectation of profit to the buyer based on the efforts of others. Beyond that caveat, an attorney experienced with digital assets and technology regulation can assist businesses in their efforts to leverage the